Do you know how they say that paid search is dead? Well, that's not true. If anything, paid search is thriving at unprecedented rates. Why? Because businesses are getting a lot of success using paid traffic sources. This is not surprising seeing as 16 to 49 percent of people say they comfortably…

91% of marketing executives recommend LinkedIn as the top platform to find quality content. In its early years of development, the platform used to be for job seekers. The growth in LinkedIn marketing has transformed into a content platform. Here, people share articles, status updates, and interact professionally. LinkedIn is a…

Are you looking for a means to gain the visibility you need on YouTube? If so, it is wise to optimize your YouTube channel for search engines. Did you know that YouTube is listed as the world’s second largest search engine satisfying the needs of more than 1.5 billion users worldwide? As a…

Pinterest is the second largest driver of traffic from social media, only coming in behind Facebook. Also, five out of ten Pinterest users have purchased after viewing a promoted Pin. This makes it obvious that Pinterest should be a part of your marketing efforts. However, Pinterest marketing is unique to marketing on other…

Does it come as a surprise that video ads perform better than other types of ads on social media? Social media and video content go hand in hand. For example, Facebook gets 8 billion video views every single day and saw 3.5 billion live broadcasts in April of last year. Those are staggering numbers. People simply…

Looking to start a blog to earn money or promote your business? Do you feel that your blog isn’t doing as well as you thought it would? Do you want to learn how to write more effective blog posts?  Fifty-five percent of marketers claim that their top inbound marketing priority is…

Does your landing page see a significant amount of traffic but still doesn't get enough conversions? This means people can find your page, but it isn’t convincing them to subscribe, make a purchase, or explore your site. With over 1.7 billion other sites out there, all it takes is one click for customers to back out…

What if your company could start looking absolutely amazing practically overnight? Well, you don't need to change up your marketing or your product. Instead, you simply need to embrace some new public relations strategies. Some of these strategies are game-changers for you and the entire company. While others are a…

Are you looking to improve your PPC marketing campaign? Is your budget proving to be too little to support your campaign? There’s a chance you’re making costly PPC campaign management mistakes. A 2018 study found that only 45% of small businesses invest in PPC advertising. While it’s common in digital marketing, managing…

How much money do you invest in your digital marketing each year? It’s probably a considerable amount. Why? Because companies are predicted to spend $118 billion on it by 2021. Here’s another question for you. With such giant sums of money on the table, can you afford to misfire on your marketing…

As the world becomes more and more digitized, there's been more emphasis placed on digital marketing rather than more traditional methods. Incorporating digital marketing into your strategies can benefit you in a big way, as you'll be able to reach a larger audience through the use of more touchpoints and channels. In…

Businesses are focusing more on SEO marketing, pushing $72 billion spent in 2018. SEO stands for Search Engine Optimization, and it's something all business owners should learn. The importance of SEO is huge for smaller businesses. This level of marketing is what will allow you to compete with bigger companies. If you…

Is your business barely surviving on Instagram? Or not on it at all? Instagram boasts over 1 billion monthly users, a high-tech algorithm, and tons of clever brands. If you're not tapping into this huge audience, you're missing out. Maybe you're already an Instagrammer, but it's not enough for your business…

We are full blown into the summer months and although this time of year means temperatures are heating up, it often also means business is not. While summer does tend to be a slower season for small businesses, it doesn’t have to mean less revenue. Now is the perfect time…

Go take a look at your shop metrics. What's your cart abandonment rate? Is it something you're proud of? If you're like most online retailers, probably not. Looking at that number makes you feel panic and a feeling that you don't know what you're doing wrong. You can't stop cart…

Remember about a year ago when we said things like "Google loves blogs?" Well, Google still loves blogs, so that's good, but they love videos as much or even more now. To Google, videos are like elevated blogs that are easier for the consumer, and if the consumer likes it,…

What’s the best way to craft a great online presence for your business? Do you optimize SEO first and foremost, or do you worry about your content? It’s a classic “chicken and egg” situation. On the one hand, it doesn’t matter how good your content is if nobody is seeing…

Organic search can account for up to 64% of all of your website visits. That's why SEO is so important for all marketers and business owners to master. However, strategies and top practices are constantly changing, and it can be difficult to keep up.  If you don't have a firm grasp on…

The never-ending rabbit hole of social media content that sucks you into its vortex can be so hard to put down. Which is exactly why it's one of the most effective marketing tools out there. If you're a business, or trying to become one, you cannot ignore social media. In…

Did you know that 91% of individuals read online reviews regularly? Also, that 84% of people trust them as much as word-of-mouth recommendations from friends? What's more, a whopping 68% of customers come to a decision about a company after just six reviews or less. Clearly, your company's online reputation matters. However, if…