Google Adwords Keyword Planner

How to Use Google AdWords Keyword Planner for SEO

Whether traffic is coming from AdWords or another source, it is important to analyze the way visitors are using your site. Once the source of your traffic is discovered, what path it takes, and how it interacts with your site, your campaign can be optimized and your conversions increased. For example,…
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Voice Search SEO

How Voice Search SEO Affects Your Rankings

Voice search SEO is the way of the future, and it certainly doesn't seem to be going anywhere. Voice search is only expected to increase in the coming years, and if your website isn't up to the task, you may find that your rankings drop. What's the difference between voice…
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Real Estate SEO Strategies

9 Real Estate SEO Tips to Generate Leads

These days, it seems like everyone's selling their home. "For Sale" signs are going up and coming down like they're on a trampoline. Zillow is constantly turning over listings. Realtors are as busy as ever, making phone calls, hosting walk-throughs, closing deals without stopping. It's no wonder that everyone is…
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Mobile SEO Mistakes

The 9 Biggest Mobile SEO Mistakes to Avoid

Mobile SEO is one of the most important parts of a successful marketing strategy. Yet so many businesses still choose to ignore it.   The average person spends about 5 hours of their day on their smartphone. To put it in perspective, that is nearly one-third of all the hours…
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Earned Media Coverage

How to Get Earned Media Coverage

Are your efforts to get earned media coverage bearing no fruit? Don't worry. Help is coming! Earned media (free media) coverage is unpaid publicity your web content receives when other websites -especially high authority websites- share, repost, mention or recommend it. Having your website links shared over and over doesn’t only…
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Facebook Messenger Chat Bot

The Future of Facebook Messenger with Chat Bots

Passive income experts joke about making "SWISS" dollars. In other words, "Sales While I Sleep Soundly." What if you could answer customer questions 24/7, serve relevant content on demand, and generate leads while you slept too? Enter Facebook Chat bots. In 2016, Facebook introduced bot functionality during its new Messenger…
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Blogging Campaigns

Blogging and Awareness Campaigns: How to Increase Your Offer

Now that your business is up and running, how do you spread the word about what you have to offer? Awareness campaigns might be the answer you've been looking for. In recent years the world of marketing has undergone significant changes. Advertising campaigns involving print and television no longer have…
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Digital Marketing Mistakes

The 10 Mistakes to Avoid in Your Digital Marketing Process

When you're determining what your digital marketing process should encompass, there's a lot to consider in terms of strategy — social media, SEO, and SEM all have to have the right wheels in motion. If you don't have the right momentum going, you can make some costly mistakes that can…
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Video Marketing

Why Video Marketing Can Not Be Ignored

By 2019, 80% of all web traffic is projected to consist of video content and it's been a long time coming for businesses in the know. However, there are still many people out there who believe that video marketing is just a good idea, but not best practice. They're wrong!…
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PR SEO for your Digital Marketing Campaign

How PR Can Boost Your Digital Marketing Campaign

You've got $10k to spend on driving new sales. Should you spend it on digital marketing, or on PR? Okay, it's a trick question. To get the most bang for your buck, you need to invest in both PR and digital marketing. There's no denying that digital marketing is huge.…
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Website Digital Marketing Audits

What Is a Website Audit and When Should You Do One?

Do the words 'website audit' fill you with fear? They shouldn't because it's one of the most productive things you can do for your business. A website audit or content audit is exactly what it sounds like. It is a full check on your website's accessibility, visibility and SEO success.…
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Online Sales Funnel

Why An Online Sales Funnel Is Good For Business

If you are an entrepreneur, you probably know the importance of marketing. Without a feasible marketing strategy, all your efforts may be for nothing no matter the quality of your products/services. And to create a working sales strategy, understanding your online sales funnel is of paramount importance. What is a…
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Local Inbound Marketing

5 Strategies for Local Inbound Marketing

In the days of yore, if you wanted to promote your local business, your main tools would be: media advertising direct mail advertising telephone selling trade shows; and face-to-face selling Today, if you want to stay competitive and gain more customers, you have to know how to do local inbound…
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SEO Friendly Content

Why SEO Friendly Content Can Grow Your Business

Nobody likes advertising. Except when it comes to Super Bowl time. Then everybody loves ads. But most of the time, the people of the internet aren't paying attention to ads. And with the advent of the "Skip This Ad" button on platforms like YouTube, audiences no longer have to sit through ads…
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Social Media Trends

Social Media Trends that Will Boost Engagement

These days, serious social conversations rarely happen offline. Since the introduction of social networking platforms, social conversations have gone online. In the United States, internet users spend 20 percent of their web time on social media platforms such Facebook, Twitter, and Snapchat. As a business owner, this means you must…
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Google Ratings Can Affect Your SEO

How Google Ratings Can Affect Your SEO

Small businesses have always thrived and died by the word of mouth. Even before technology revolutionized the way we do things, a business performance would be adversely affected if too many people said bad things about it. Fast forward to today when customer's reviews are now digitized through online platforms. A…
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ECommerce Best Practices For SEO

A Quick Guide to ECommerce Best Practices for SEO

We all know that getting your landing pages and your product pages at the top of Google's ranking is important, but what's the best way to do this? Do you really know what's going to get you to the top? There's a lot of competition out there. Getting ahead is all…
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WordPress SEO Tips

5 WordPress SEO Tips To Enhance Your Website

Why should you optimize SEO for your WordPress website? WordPress is one of the best content management systems for SEO. By optimizing your SEO, you can improve your rankings, gain more visitors and customers, and have a great website. These 5 WordPress SEO tips below are just the beginning of your…
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7 Key Elements of Social SEO for 2017

7 Key Elements of Social SEO to Know for 2017

It can feel like there's a new social media platform to master every couple of weeks. You know you need to use them or your social SEO will suffer. But you've already wasted so much time on building social media profiles. And you have no idea if they even did any…
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What Does the Google Update Penguin 4.0 Mean For You?

What Does the Google Update Penguin 4.0 Mean For You?

SEO isn't a static practice, it's fluid and always evolving. Anybody that's worked in the industry can attest to that. There was a time when everyone was bolding, underlining, and italicizing keywords to help boost their rankings.  Now you'll rarely see stylized text outside of headlines and section breaks. These…
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