Your Guide to Gaining Instagram Followers for Your Business

Your Guide to Gaining Instagram Followers for Your Business

Is your business barely surviving on Instagram? Or not on it at all? Instagram boasts over 1 billion monthly users, a high-tech algorithm, and tons of clever brands. If you're not tapping into this huge audience, you're missing out. Maybe you're already an Instagrammer, but it's not enough for your business…
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Twenty Summer Marketing Ideas You Need to Try

Heat Up Your Socials: Twenty Summer Marketing Ideas You Need to Try

We are full blown into the summer months and although this time of year means temperatures are heating up, it often also means business is not. While summer does tend to be a slower season for small businesses, it doesn’t have to mean less revenue. Now is the perfect time…
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What the Facebook Retargeting Pixel is and How to Use It

What the Facebook Retargeting Pixel is and How to Use It

Go take a look at your shop metrics. What's your cart abandonment rate? Is it something you're proud of? If you're like most online retailers, probably not. Looking at that number makes you feel panic and a feeling that you don't know what you're doing wrong. You can't stop cart…
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Video Marketing Trends to Keep Your Eye On

Push Play: Video Marketing Trends to Keep Your Eye On

Remember about a year ago when we said things like "Google loves blogs?" Well, Google still loves blogs, so that's good, but they love videos as much or even more now. To Google, videos are like elevated blogs that are easier for the consumer, and if the consumer likes it,…
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Twelve Tips for Creating Effective Online Content

Increase Your Readership: Twelve Tips for Creating Effective Online Content

What’s the best way to craft a great online presence for your business? Do you optimize SEO first and foremost, or do you worry about your content? It’s a classic “chicken and egg” situation. On the one hand, it doesn’t matter how good your content is if nobody is seeing…
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SEO Mistakes That Could Ruin Your Rankings

Marketing Mishaps: SEO Mistakes That Could Ruin Your Rankings

Organic search can account for up to 64% of all of your website visits. That's why SEO is so important for all marketers and business owners to master. However, strategies and top practices are constantly changing, and it can be difficult to keep up.  If you don't have a firm grasp on…
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How to Advertise on Instagram and Get Results

How to Advertise on Instagram and Get Results

The never-ending rabbit hole of social media content that sucks you into its vortex can be so hard to put down. Which is exactly why it's one of the most effective marketing tools out there. If you're a business, or trying to become one, you cannot ignore social media. In…
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Business Reputation Management

Business Reputation Management: Why It’s Crucial and How to Implement It

Did you know that 91% of individuals read online reviews regularly? Also, that 84% of people trust them as much as word-of-mouth recommendations from friends? What's more, a whopping 68% of customers come to a decision about a company after just six reviews or less. Clearly, your company's online reputation matters. However, if…
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Your Step-By-Step Guide to Developing a Niche Marketing Strategy

Your Step-By-Step Guide to Developing a Niche Marketing Strategy

You're a great guitar player, and you want to market yourself to sell online lessons. The only problem is, there are a ton of great players who already do the same thing. The best way to get frustrated and give up on a business is to have your site come up…
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Need Instant Website Traffic? Here Are Nineteen Strategies to Increase Web Traffic Fast

Need Instant Website Traffic? Here Are Nineteen Strategies to Increase Web Traffic Fast

Quick! What's the fastest way to drive traffic to your website? You likely said advertising. That's true, but the response misses a lot of nuances. Getting instant website traffic takes skill.  Here are some methods you can try.  1. Pump Up Your Advertising Let's start with the basics. If you…
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How to Find the Best Digital Marketing Agency

How to Find the Best Digital Marketing Agency

As you scrape the surface of digital marketing and its value, you'll quickly realize how essential it is for your business. There's no shortage of support for digital marketing, and evidence for its effect on a business. It's important to get in touch with the best digital marketing agency for…
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Nineteen Exciting B2B Marketing Strategies That Are Seriously Trending Right Now

Nineteen Exciting B2B Marketing Strategies That Are Seriously Trending Right Now

It takes 52% more marketing touches to close a sale than in the past. Since so many touches are required, you have to get creative with B2B marketing strategies. Learning about B2B marketing trends can give you ideas and help you keep up with the competition. When you're marketing B2B and are…
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Eighteen Benefits of Online Advertising

Eighteen Benefits of Online Advertising

Do you know the difference between a thriving business and a struggling one? In today’s business world, online advertising, or the lack of it, makes all the difference. Your business offerings may not count for much if your business has no online presence. Also, even if your website receives a…
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Sixteen Types of Content to Add to Your Marketing Calendar

Sixteen Types of Content to Add to Your Marketing Calendar

"Success is a result of small efforts repeated daily." – Robert Collier Consistency is a major factor when it comes to providing the best product or service for your customers. While creativity and “going against the grain” is praised as a virtue, human beings naturally gravitate toward order. Therefore, while…
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Everything You Need to Know to Create Sign-Up Forms That Convert

Everything You Need to Know to Create Sign-Up Forms That Convert

Did you know that companies that excel at lead nurturing generate 50% more sales-ready leads? It's no wonder that more people want to learn how to create sign-up forms that they can use to grow their own business. Do you want to create an effective sign-up form from scratch? Here is a…
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Twenty Ways to Attract More Social Media Followers

Twenty Ways to Attract More Social Media Followers

A survey discovered that 95% of adults who are between 18 and 34 years old are the demographic that is most likely to follow a brand on social media.  If you are starting a new business, blog, or simply want to brand yourself as an influencer, social media is the perfect place…
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Twenty Five Fresh Blog Ideas That'll Hook Your Audience

Twenty Five Fresh Blog Ideas That’ll Hook Your Audience

Writing a blog can be a great outlet for your creative writing skills. If you can monetize the blog down the road, then even better for you. The hardest part of a new endeavor like this is getting off the ground. What's worth writing about? How do you get people to…
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The Ultimate List of Marketing Hacks to Grow Your Business Fast

The Ultimate List of Marketing Hacks to Grow Your Business Fast

You don't only have to just be one in a million, but one in over a billion when marketing your company online. With over 1.9 billion websites for internet users to access, you need to get their attention, and wow them once you do. You're not a cyberspace or marketing expert, you…
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Why Adding LinkedIn To Your Marketing Strategy is a Must

Why Adding LinkedIn To Your Marketing Strategy is a Must

With well over 500 million users, LinkedIn is one of the most underappreciated platforms online. If you aren't advertising your company on LinkedIn, you're missing out on millions of people that are geared toward business. Many professionals that can't be bothered to have a Facebook or Instagram profile, have accounts on…
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Third Party Lead Generation

Here’s How Third-Party Lead Generation Services Work

If you own a home service company, should you rely on third-party sources for lead generation? Any business relies on sales, and sales rely on leads. There are many avenues you can take to receive leads. But should a home service company trust third-party lead sources? There are benefits with…
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