Google Update 2021: What to Know About Page Experience

Google Update 2021: What to Know About Page Experience

Google updates are a big deal in the SEO world, right? Google has announced that they are rolling out an update in June/July 2021 that will change how users interact with search results pages. We’ve gathered the information about what you can expect leading up to the update. The changes…
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Your 2021 Expert Google SEO Tips and Tricks Guide

Your 2021 Expert Google SEO Tips and Tricks Guide

The past year has seen a host of new search trends online, with Google citing Coronavirus as the most searched term. The search engine continues to dominate with a 92% share of the global market. Mobile use increased from the previous year and organic search is more important than ever. So, what new…
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Understanding and Leveraging Consumer Psychology to Drive Sales

Understanding and Leveraging Consumer Psychology to Drive Sales

One of the fiercest fights in modern retail is for grocery shelf space. Almost no tactics are out of bounds, because companies know where a product is placed has a massive effect on its sales. Your favorite cereal might depend on what shelf you found it on. These are the insights…
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Refining Your Backlink Strategy: A Focus on Quality

Refining Your Backlink Strategy: A Focus on Quality

Did you know that, if a website links back to your website, this demonstrates to Google’s search algorithms that the content you have on your website is valuable? As a result, when customers look up products or services related to your company, your website will show up sooner in Google…
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Implementing Strategy: Marketing Ops

Implementing Strategy: Marketing Ops

Around 90 percent of marketers found content marketing to be effective in their companies. It highlights the value of not only content marketing but having a marketing plan that creates quality content. Creating quality content is all a part of marketing ops, which stands for marketing operations. Marketing operations is a significant…
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How to Increase Growth with A/B Testing

How to Increase Growth with A/B Testing

One of the key elements of a successful marketing plan is being able to adjust. You need to be able to figure out what works for your target market. Part of adjusting is A/B testing your website, your content, and your advertisements. The end result of A/B testing is being able to…
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How to Conduct a Marketing SWOT Analysis

How to Conduct a Marketing SWOT Analysis

According to the 2018 Demand Generation Benchmark Survey, 61% of marketers ranked being able to measure and analyze their business’s marketing impact as a priority. This goes to show how important it is to measure and analyze marketing efforts for any business owner. If you want to measure and analyze your marketing…
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Strategize for the Future: Consumer Trends Shaping 2021

Strategize for the Future: Consumer Trends Shaping 2021

It’s always hard trying to strategize for the future. Due to the turbulence of 2020, consumer trends have changed. 2021 looks to be another year of uncertainty, but hopefully recovery. Consumer psychology and consumer trends changed in 2020, and they will continue to shift in 2021. Change can be scary,…
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What to Do When Your Facebook Ad Account Gets Shutdown Due to AI

What to Do When Your Facebook Ad Account Gets Shutdown Due to AI

Did you know Facebook has created special models to test for (and shut down) fake accounts? The TIES model, one of many used to monitor false activity, use bots and expert supervision. Even with this system, errors still occur. If you’re wondering why your Facebook ad account got disabled, don’t worry. Learn…
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What Exactly is the Difference Between Marketing and Advertising?

What Exactly is the Difference Between Marketing and Advertising?

The estimated amount spent on advertising and marketing is nearly $400 billion. A lot of businesses see the benefit of advertising and marketing, which is why so much is spent on each of them. So, what exactly is the difference between marketing and advertising, and how do you know which is…
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This is How to Get More Subscribers on YouTube

This is How to Get More Subscribers on YouTube

YouTube is the second largest search engine on the Internet, coming in just after Google as the most-used platform for user queries. With the video giant controlling such a large amount of user traffic, diving into the YouTube marketing game is a no-brainer. However, simply being on YouTube isn't enough. To be effective, your business…
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Ten Types of Digital Marketing

Ten Types of Digital Marketing

It's estimated that digital marketing spending could reach as much as $375 billion by 2021 worldwide. With companies buying into this online approach so rapidly, businesses that aren't utilizing digital marketing will inevitably be left in the dust. Lucky for you, your brand has a website set up and ready to go, so…
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SEO vs PPC: The Key Differences Explained

SEO vs PPC: The Key Differences Explained

A proper digital marketing strategy involves many aspects, including search engine optimization, pay per click advertising, review management, social media management, and more. Many times, people are confused about the differences between SEO and PPC. They both use keywords, but how you approach and manage them is completely different. This…
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How You Can Rank Higher on Google Maps

How You Can Rank Higher on Google Maps

With more than six million businesses on Google, you need to stand out. To do this, you need to understand search engine optimization (SEO) for Google Maps so that you can rank higher on its search engine. Understanding how to rank higher can seem difficult against all your competition, but there…
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Eleven Impressive Benefits of Search Engine Marketing (SEM)

Eleven Impressive Benefits of Search Engine Marketing (SEM)

Around 60% of people searching for something online are only looking at the first page of the search results. This is why a marketing strategy is critically important if you want to improve your online performance. SEM, search engine marketing, is one of the best ways to increase your online presence. SEM…
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What PPC Advertising Means for Destin, FL Businesses

What PPC Advertising Means for Destin, FL Businesses

Worldwide digital ad spending is projected to top $375 billion in the next 12 months. Overall growth slowed down this year. Despite that, plenty of industries increased their digital ad spending. That trend is likely to continue over the next year. More businesses will move to eCommerce or shuffle funds from traditional…
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Twelve Instagram Marketing Techniques for Destin, FL Business Owners

Twelve Instagram Marketing Techniques for Destin, FL Business Owners

Businesses venture towards the online market as of late. With this, social media also began to prove itself as a prime marketing tool for its reach and connectivity. Through it, businesses can engage with customers more conversationally. It paves the way for eCommerce, as it sets new trends in how…
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Ten Reasons You Need a Destin, Florida SEO Agency

Ten Reasons You Need a Destin, Florida SEO Agency

Are you looking for a way to improve the ranking of your online store or website? Do you want to learn why you need to hire a local SEO agency? To find out the ten top reasons to hire an SEO agency from Destin, we have you covered. SEO is…
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How to Make the Most of Your Paid Traffic in Destin, FL

How to Make the Most of Your Paid Traffic in Destin, FL

Did you know that, according to Broadband Search, 4.79 billion people around the world use the internet? In terms of percentages, that means that 57% of the global population is online. Considering these numbers, it’s no surprise that getting the right attention from the right people online can make your business successful.…
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How to Choose a Destin, Florida Digital Marketing Agency

How to Choose a Destin, Florida Digital Marketing Agency

According to Finances Online, Facebook provides a total social media value of 96% to B2C companies, and 30% of their time spent online is on social media. These statistics demonstrate how important it is to focus on your digital marketing. Many businesses, when thinking about how to proceed with their…
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