Twelve Benefits of Website Audits for Small Businesses

Twelve Benefits of Website Audits for Small Businesses

About 36% of small businesses are operating without websites. Which means they aren’t reaching the full audience that they could be, limiting their reach. Unfortunately, failing to complete regular website audits can also impact your reach. Completing a website audit will give you a chance to recognize room for improvement. By making…
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Tips on Building a LinkedIn Marketing Strategy for Small Businesses

Tips on Building a LinkedIn Marketing Strategy for Small Businesses

LinkedIn has over 660 million registered users as of this year, of which 303 million are active users. Small businesses like yours can use the benefits of LinkedIn to boost brand awareness. You can also increase your B2C and B2B connections. The best way to gain traction on social media platforms like…
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Ten Facebook Ad Mistakes and How to Avoid Them

Ten Facebook Ad Mistakes and How to Avoid Them

Digital ad spending continues to rise. The industry is now worth over $300 billion worldwide. Without question, the biggest platforms for digital advertising are Google and Facebook. Facebook is a top pick for many businesses. There’s a promise of reach, as Facebook has one of the most extensive user bases. The ads…
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How to Use the New Microsoft Ads Audience Network Planner

How to Use the New Microsoft Ads Audience Network Planner

Google might be the biggest player when it comes to search engine marketing, but that doesn't mean you shouldn’t ignore your other options. Microsoft Ads, formerly known as Bing Ads, controls around a third of the market. If you’re only using Google, you could be missing out on traffic and more.…
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How to Use Google Trends Data for AdWords and Social Media Campaigns

How to Use Google Trends Data for AdWords and Social Media Campaigns

Google has a hold on the search engine market, with 85% of all global searches run through it. With its search engine traffic, Google can track the latest trends in searches.  Using Google Trends data, you can boost your social media marketing to stay up to date on the latest searches of…
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How Can Instagram Improve Marketing for Small Businesses?

How Can Instagram Improve Marketing for Small Businesses?

Instagram is the hub for all things video and image related, but can Instagram improve marketing for small businesses, too? Based on our research, the answer is yes. Social media in general has opened up a whole new world of possibilities where marketing and business presence are concerned. The part…
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Fifteen Common SEO Mistakes and How to Avoid Them

Fifteen Common SEO Mistakes and How to Avoid Them

There are over 2.05 billion people online shopping in 2020. Now more than ever having a strong SEO strategy is sink or swim for your business. While sometimes it seems like a crapshoot, there are multiple reasons that separate successful SEO from failures. If you want to understand the most common SEO…
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A Beginner's Guide to Retargeting Pixels

A Beginner’s Guide to Retargeting Pixels

Growing your customer base and increasing traffic to your website requires a certain kind of competence in marketing.  Marketing is becoming more complex, but at the same time significantly simpler. With the rise of new technologies that can be used by any computer-savvy individual, marketing is seamless and fun. Here,…
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YouTube Tips: How to Get More Views Today

YouTube Tips: How to Get More Views Today

If you're a creator, a brand, or anyone with a message, you can use YouTube to get eyes on your ideas.  After all, people watch one billion hours of video every day on this platform.   Are you currently using YouTube? If you're not, you're missing out. Find out the top YouTube tips on…
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Landing Page Tester: What is a Split Test and How Does it Run?

Landing Page Tester: What is a Split Test and How Does it Run?

With all of today's modern tools and communication channels, running a successful marketing campaign can require more analytical skills than creative expertise.  Testing has become a way of life for marketers, but it can be tricky to get right. Wouldn't it be great if brands could use a proven landing page…
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Twelve Tips for Using LinkedIn Ads for Small Businesses

Twelve Tips for Using LinkedIn Ads for Small Businesses

There are over 500 million total LinkedIn users worldwide. Whether your business is B2B or B2C, marketing on LinkedIn can help increase traffic to your company's website and maximize your leads.  However, many businesses are not using LinkedIn ads as part of their marketing mix. Their loss is your gain. Let’s break…
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Thirteen Google My Business Benefits and Why You'll Want to Incorporate Them

Thirteen Google My Business Benefits and Why You’ll Want to Incorporate Them

Did you know that of the over 30 million businesses in America, only 44% of them have claimed their Google My Business profile? If you are one of the 44%, you’re missing out on free organic traffic that you could be receiving to your business from Google every day. Are you losing…
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The Top Thirteen PPC Trends Moving Forward

PPC Strategies: The Top Thirteen PPC Trends Moving Forward

The digital marketing landscape adapts to the users’ internet habits, and trends change each year. At one time Fortnite was the biggest thing in the world. The next thing you know it’s TikTok. It may not have been a priority to put subtitles on Facebook videos in the past. Now…
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How to Record Instagram Live and Make Videos That Convert

How to Record Instagram Live and Make Videos That Convert

82% of consumers prefer live stream content to other social media content. Initially, Facebook capitalized on the demand for this form of content, but now the majority of live videos are on Instagram. You need to understand how to record Instagram live videos. However, what goes into making a live video on…
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Discovery Ads What They Are and How to Use Them

Discovery Ads: What They Are and How to Use Them

The future of advertising is here. After months of suspense, Google announced during its Google Ads Innovation keynote speech in May the release of Discovery ads.  If you do not have the Google app on your smartphone you might be wondering what Discovery ads even are. Our team has conducted in-depth…
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Dedicated IPs vs. Shared IPs: Everything Marketers Need to Know

Dedicated IPs vs. Shared IPs: Everything Marketers Need to Know

As a marketer, you may have heard talk about how to use IPs. As you get into some of the more technical aspects of search engine optimization, it becomes difficult to distinguish facts from myths. Whether to choose a dedicated or shared IP address is one of those technical issues.…
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Traditional vs. Digital Marketing: Tips for Using Them Together

Traditional vs. Digital Marketing: Tips for Using Them Together

No one wants to consider the possibility of their startup doing poorly, but the sad fact is that about 20% of small businesses fail in their first year. This is likely a statistic that has you as a business owner feeling a bit anxious, but it doesn’t have to be that way with a…
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TikTok Advantages That Can Help Boost Your Business

TikTok Advantages That Can Help Boost Your Business

Approximately 87.1% of marketers are using Facebook in 2020 alone, making it the most popular choice of social media. Instagram comes in second place with 75.3%, while Twitter is third with a consistent 66.5%. These three seem to be the hottest platforms for marketing right now, with YouTube, Snapchat, and Pinterest following…
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Ten Project Management Tools Your Business Should Be Using

Ten Project Management Tools Your Business Should Be Using

Do you feel like you never complete your projects on time? Are you continually asking clients for more time to send their final product? Are you spinning too many plates and waiting on too many emails from too many team members?  Stop the madness, stop feeling behind, and stop chasing…
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Nine Ways You Use Natural Language Processing Every Day, and Why It Matters

Nine Ways You Use Natural Language Processing Every Day, and Why It Matters

Natural language processing is the way machines and technology communicate with humans. It’s become commonplace in our daily lives, and it’s also useful for increasing efficiency, especially in business. Are you looking for quicker ways to look after your customers? More reliable ways to analyze data?  Do you need to…
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