Structured Data for SEO

Why Structured Data for SEO Is Crucial for Your Website

Figuring out everything there is to know about SEO is a lot like running through a maze blind. But with the right insights, you can shed light on your strategy and greatly improve it. There are so many components and factors to hone in on in your strategy, which can…
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A Guide To Maximizing Customer Retention

A Guide To Maximizing Customer Retention

There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates: Keep…
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Eighteen Essentials for Your Ecommerce Marketing Strategy

Eighteen Essentials for Your Ecommerce Marketing Strategy

If you run an ecommerce business, you know marketing is essential. Great marketing techniques will benefit all stages of your ecommerce company. If you're just starting, you probably have no marketing knowledge, but if you have a steady stream of revenue, you're probably looking for methods that boost your marketing…
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Everything You Need to Know About Snapchat Branding

Everything You Need to Know About Snapchat Branding

Snap. Snap. "Follow me on Snapchat for more!" There are over 191 million active users on Snapchat, and some of those users are creating a serious impact. Oh, they’re making bank, too. How can you become one of the money-making influencers taking advantage of this massive platform? By powerful and effective Snapchat…
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Going Live A Content Marketers Guide to Live Video Streaming

Going Live: A Content Marketers Guide to Live Video Streaming

Are you ready for your live shot? If live streaming isn’t a part of your brand’s content marketing strategy, you are missing out of one of the most powerful ways to reach and interact with your audience. Audiences are bombarded with content every day. While you may already be using…
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Provide Excellent Social Media Customer Service

Provide Excellent Social Media Customer Service

Customer service is definitely not what it used to be. Thanks to the interconnected world we live in, businesses are able to right their wrongs, and please their customers better and faster than ever before. This goes for everything from fixing shipment issues, to unexpected travel changes, as well as correcting…
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The Best Speed Boosting Tips for Shopify Stores

The Best Speed Boosting Tips for Shopify Stores

Page load time has never been more important. Users increasingly abandon websites with each passing second a page takes to load. This is as true of Shopify stores as any other website. Shopify stores are on the rise. The total revenue of Shopify stores rose to $151.7 million for the…
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The Eight Best Types of Social Media for Advertising

The Eight Best Types of Social Media for Advertising

If you've already grown your following, defined and built your brand, and invested in content, it may be time to take the next step. Advertising can be tricky on social media for a number of reasons. The first is timing. Companies either branch out into ad spend too early or…
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Thirteen PR Strategies You Need to Hear About

Thirteen PR Strategies You Need to Hear About

Are you doing everything you can to boost your brand's image? What do customers think about your business? Public relations are an integral part of your growth. When people don't believe you're credible or trustworthy, they won't become your customers. If you haven't paid much attention to public relations so…
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What is more effective PPC or SEO

What Is More Effective: PPC or SEO?

Are you internally weighing out the pros and cons of PPC vs. SEO marketing? Before you get yourself stuck on that question, it's essential that you understand that there is no blanket answer. It depends on your company's specific situation, your goals, and what your customer base looks like. It…
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Your Guide to Mastering Local SEO and Why Your Business Needs It

Your Guide to Mastering Local SEO and Why Your Business Needs It

Many businesses are waking up to the importance of Search Engine Optimization (SEO). However, local SEO is increasingly grabbing the attention of businesses and organizations looking to get ahead among their local target audience. Everyone knows that one of the best things about the internet is how it's made the…
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Which Social Media Platform is the Best to Advertise On

Which Social Media Platform is the Best to Advertise On?

So, you have a brand and you want to communicate it to as many people as possible. It comes as no surprise that you are thinking about promoting yourself on a social media platform. These days, it is where you can find almost every single person you want to reach.…
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Seven Reasons How Big Data Can Improve the Customer Experience

Seven Reasons How Big Data Can Improve the Customer Experience

Most enterprises want to improve customer experience. Creating a loyal customer base helps them stand out from the competition and generate more revenue. Additionally, companies have never needed to make money more than today when digital transformation means investments. From startups to large organizations, everyone is investing in new assets…
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Nine Awesome Tips for Running a Successful Facebook Ad Campaign

Nine Awesome Tips for Running a Successful Facebook Ad Campaign

Did you know that there are over 2 billion monthly Facebook users worldwide? This means that Facebook has more active users than Whatsapp, Twitter and Instagram combined. Considering these numbers, it's no surprise that Facebook has become one of the most powerful platforms in the world. While the primary function of Facebook…
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Increase Local Search Rankings by Following These On-Site SEO Practices

Increase Local Search Rankings by Following These On-Site SEO Practices

Unless you are only trying to market to a small town, where everyone for miles knows your name, online marketing is a strategy you should master. We're all aware content is important, but there's more to it than just creating engaging material. For those who scoff at the effectiveness of…
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How to Announce Rebranding Without Isolating Your Current Audience

How to Announce Rebranding Without Isolating Your Current Audience

Rebranding can come at many different points in a business' timeline, but it does inevitably come. Sometimes, you might feel the need for a partial change or a total do-over. No matter what the change, rebranding can bring about an unfortunate side effect: losing customers. So, how do you announce…
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An E-Commerce Guide to Marketing on Instagram

An E-Commerce Guide to Marketing on Instagram

It's estimated that 28% of Internet users are on Instagram. That makes the image-share platform a better marketing tool than most social sites, including Twitter and Pinterest. However, what most people don’t realize is, marketing on Instagram is its own brand of content marketing. Without special instructions on what to do to…
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20 Proven Ways to Increase Blog Traffic

20 Proven Ways to Increase Blog Traffic

Pretty much everyone and their Great Aunt Sally has a blog these days. After all, blogging is a great hobby. It's therapeutic, and an important tool for getting your message out to the world. However, if you are hoping to make money from blogging, unless you are the rare case…
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Top 30 Questions to Ask Before You Hire a PPC Specialist

Top 30 Questions to Ask Before You Hire a PPC Specialist

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO). However, many have found success by working with a PPC specialist (Pay-Per-Click). If you are considering this option, there are thirty questions you need to ask before signing a contract. What Services Does Your PPC…
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What Are 2018's Top Ecommerce Trends?

What Are 2018’s Top Ecommerce Trends?

One thing is for sure, in 2018, the retail apocalypse continues. Mall traffic is maintaining a steady decline as consumers flock online to shop. In the last year alone, huge brands such as Macy's, American Apparel and Abercrombie and Fitch have all closed over 100 stores each. Just last month,…
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