Tips for Improving Your Email Click-Through Rate

Tips for Improving Your Email Click-Through Rate

Have you spent hours and hours growing your email list and crafting high-quality and high-value content just to get poor results?  Email inbox is prime real estate these days. The average worker has been reported to receive 121 emails each day. With more brands trying to reach your ideal customer, how do you stand…
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Should You Market Your Business on TikTok?

Should You Market Your Business on TikTok?

Should you use TikTok to market your business? If you're like many entrepreneurs, your reaction to this question might be, “What the heck is TikTok?" The answer is that it is the hottest new social media platform on the market.  It wasn't that long ago that TikTok was little more than a lip-syncing…
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Instagram for Dummies: How to Market with Instagram Stories

Instagram for Dummies: How to Market with Instagram Stories

Back when Instagram launched in 2010, it was a simple social media platform for sharing photos. Now the app has more than one billion monthly users and a plethora of different features. You can stream live videos, promote your content and share posts.  All these features make Instagram a useful platform for anyone in…
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How to Create Impactful and Sales-Driving Social Media Ads

How to Create Impactful and Sales-Driving Social Media Ads

2.89 billion people around the world use social media. This makes it one of the furthest reaching platforms for advertising around. You'd be a fool not to use social media ads in your marketing campaign. In fact, this year alone US advertisers are set to spend $18.4 billion on social media advertising.  Unfortunately, this…
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How Links Add SEO Value and How to Improve Your Linking Structure

How Links Add SEO Value and How to Improve Your Linking Structure

Link building was once so huge that businesses were buying links on all sorts of websites to rank higher in search engines. When companies like Google started down-ranking sites that did it, it seemed as though the SEO value of links was dead…but is it really?  Gaining a higher ranking…
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Eighteen Tips for Growing Your Email Sign Up List

Eighteen Tips for Growing Your Email Sign Up List

Email marketing is one of the most efficient ways that businesses make money online in the current climate. It currently has an average of around 4400% return on investment (ROI), which comes out to be a $44 return on each dollar that's spent on a campaign.  So, you would think that most…
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Benefits of Partnering with the #1 Destin SEO and Digital Marketing Agency

Benefits of Partnering with the #1 Destin SEO and Digital Marketing Agency

Did you know that 92% of online traffic goes to websites that show up on the first page of search results? Unfortunately, if you aren’t on page one, you're scrambling for the eight percent that venture past page one. There’s no need to be stuck in the outer limits of search engine results.…
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Your Guide to Outbound Links and How They Affect SEO

Your Guide to Outbound Links and How They Affect SEO

Did you know that first results in Google get, on average, a 32.5 percent share of all organic traffic? Also, 91.5 percent of all traffic goes directly to the results listed on the first page of Google?  Over 40 percent of all revenue gets captured by organic traffic. What does this mean for…
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Your Guide to Effective Email Drip Campaign Techniques

Your Guide to Effective Email Drip Campaign Techniques

How successful was your last email campaign? Email remains one of the most popular lead generation tools available, but email campaigns are no longer one-and-done. Improvements in marketing automation have allowed email campaigns to evolve into long term, sequential campaigns, with much better results. However, starting your own email drip campaign can…
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Ten Tips for Getting Your Brand on the Instagram Explore Page

Are you using Instagram for your business? If you’re not, it’s time to give it a second look. For many, the Instagram Explore page is a great way to find other accounts that may match their interests. This explains why as much as 50% of the platform’s users use the feature every…
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Super Effective Ways to Up Your Video Marketing Email Game

Super Effective Ways to Up Your Video Marketing Email Game

Lights, camera, and... if you're not recording, it's time to start! Video is expected to make up 82% of internet traffic by 2021. It's no surprise, people want fast, easy-to-consume content. As a marketing medium, video gets the point across while engaging people with your brand and content. By adding videos to…
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Six Reasons Email Marketing Is Better Than Social Media Marketing

Email vs. Social Media Marketing: Six Reasons Email Marketing is Better Than Social Media Marketing

Are you looking to launch a new product? Are you planning to introduce a new service to existing and prospective customers?  In today’s internet-dependent world, marketing has never been this dynamic. Today, businesses have several ways to bring their message across their target market.  Social media, for one, continues to…
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Become a Link Building Expert in No Time with These Useful Tips

Become a Link Building Expert in No Time with These Useful Tips

Let’s say you launched a pretty website that loads quickly and features a responsive design. That's great, but you still won't get the top SERP spots until you build credibility. One of the few ways search engines can identify you as a popular, reliable source for users is through backlinks.…
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A Quick Guide to SEO Meta Tags

Do Meta Tags Matter? A Quick Guide to SEO Meta Tags

Every business wants to improve its organic search engine results. An Inbound Marketing report showed 61% of marketers want better search engine optimization. They want organic search results.  Good inbound marketing relies on customers finding you. If your SEO strategy is weak, you’ll lose potential business. SEO is vital because it puts you in front…
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Why Should You Bid on Branded Campaigns

Keyword Bidding: Why Should You Bid on Branded Campaigns?

The most expensive branded keyword costs about $60. Although that may not sound like much, it could end up costing companies up to $6,000 per day if around 100 people click on it.  What does this mean for you? It's simple, when selecting branded keywords, it pays to choose wisely. Here…
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What is Remarketing and Why Should You Use it on Social Media

What is Remarketing and Why Should You Use it on Social Media?

In today's marketing world, your company has been given the daunting task of standing out among a world’s worth of businesses. While you have all of these resources at your disposal to try and accomplish that, so does almost everyone else. How can you reinvent the wheel on your marketing…
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The Top Ten Benefits of Facebook Ads

Is Facebook Advertising Worth it? The Top Ten Benefits of Facebook Ads

Facebook has nearly 1.5 billion users around the world that log into the site every day. That’s 66 percent of its user base that is on the site daily. If you consider American users, the number jumps to 74 percent, half of whom check the site more than once in a day.…
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Ten Tips for Crafting the Perfect Holiday Marketing Strategy

Ten Tips for Crafting the Perfect Holiday Marketing Strategy

It’s no secret that the holiday season is the most wonderful and stressful time of the year, especially for business owners. If you want to take advantage of this high buying season and save some stress, it’s wise to start developing your holiday marketing strategy now. Here are ten holiday…
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Is Your Bounce Rate Affecting Your Website's Rank

Ranking Analytics: Is Your Bounce Rate Affecting Your Website’s Rank?

Website owners use Google Analytics to measure the rankings analytics of their site. Google ranks websites based on several metrics. A metric is a number, like a percentage or a count of something. For instance, Pageviews, which tells you how many pages were viewed, and Users tells how many people…
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How to Make the Most of Your PPC Campaigns

Black Friday Guide: How to Make the Most of Your PPC Campaigns

Over 24 hours, online retailers sold over $5 billion on the last Black Friday. That’s a 16.9 percent increase over the previous year. Black Friday can be a huge sales day for many businesses. That’s how the name was coined in the first place. The day after Thanksgiving was the day many…
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