Traditional vs. Digital Marketing: Tips for Using Them Together

Traditional vs. Digital Marketing: Tips for Using Them Together

No one wants to consider the possibility of their startup doing poorly, but the sad fact is that about 20% of small businesses fail in their first year. This is likely a statistic that has you as a business owner feeling a bit anxious, but it doesn’t have to be that way with a…
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TikTok Advantages That Can Help Boost Your Business

TikTok Advantages That Can Help Boost Your Business

Approximately 87.1% of marketers are using Facebook in 2020 alone, making it the most popular choice of social media. Instagram comes in second place with 75.3%, while Twitter is third with a consistent 66.5%. These three seem to be the hottest platforms for marketing right now, with YouTube, Snapchat, and Pinterest following…
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Ten Project Management Tools Your Business Should Be Using

Ten Project Management Tools Your Business Should Be Using

Do you feel like you never complete your projects on time? Are you continually asking clients for more time to send their final product? Are you spinning too many plates and waiting on too many emails from too many team members?  Stop the madness, stop feeling behind, and stop chasing…
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Nine Ways You Use Natural Language Processing Every Day, and Why It Matters

Nine Ways You Use Natural Language Processing Every Day, and Why It Matters

Natural language processing is the way machines and technology communicate with humans. It’s become commonplace in our daily lives, and it’s also useful for increasing efficiency, especially in business. Are you looking for quicker ways to look after your customers? More reliable ways to analyze data?  Do you need to…
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Keyword Research Tips Every Small Business Owner Should Master

Keyword Research Tips Every Small Business Owner Should Master

Did you know that 30.2 million enterprises in the United States are small businesses? That’s a tight ocean to swim in. If you’re a small business owner, spending the least amount of money while gaining more online traction is a must. However, competing with other, more established businesses within your area can…
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Dwell Time: Tips and Tools for How to Boost Yours

Dwell Time: Tips and Tools for How to Boost Yours

Is your website getting traffic, but not converting into sales or, is your website just not getting noticed, no matter how much work you put into it? With over one billion websites in the world, there's more than a little competition.  If you’re trying to build up a website for your small…
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B2B vs B2C Marketing: The Key Differences Explained

B2B vs B2C Marketing: The Key Differences Explained

It’s no secret that B2B and B2C companies have different marketing strategies. Because their audiences are different, they must gear their content in different directions. B2B and B2C companies don't reinvent their methods, but they do differ in where they focus their social media efforts. This is because they're focusing on…
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What the Company Branding Process Actually Looks Like in Practice

What the Company Branding Process Actually Looks Like in Practice

There are more than 30 million small businesses in operation. That is a lot of competition. The most important thing a business owner can do to make their company as successful as possible is to figure out how to stand out among that huge crowd. One major way it can be done…
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What Digital Marketing Resources and Tools Should I Be Using?

What Digital Marketing Resources and Tools Should I Be Using?

American consumers spent a whopping $517.36 billion in online shopping in 2018. With more than 174 million online shoppers, the annual online sales will be on an upwards spiral over the next five years. Globally, the total online shopping market will grow to up to $4 trillion this year. If these statistics…
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The Biggest Digital Marketing Scams You Need to Avoid Like the Plague

The Biggest Digital Marketing Scams You Need to Avoid Like the Plague

You know you need to be everywhere online. All the gurus are saying it, but how can you build your digital blueprint for your business when you’re so strapped for time? You have a business to run, clients to call back, and payroll to get finalized. The last thing you…
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Social Media KPIs Every Business Owner Needs to Stay on Top Of

Social Media KPIs Every Business Owner Needs to Stay on Top Of

By 2021, the number of social media users will grow to over four billion globally. Over the years, social media usage has grown steadily as internet penetration increases.  Businesses of all types now realize the importance of social media marketing. The modern consumer prefers to engage with their favorite brands on different social…
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Quora Marketing Strategies That Will Drive More Traffic to Your Site

Quora Marketing Strategies That Will Drive More Traffic to Your Site

There are 300 million monthly active users on Quora. What business wouldn't want this kind of exposure? If you're interested in taking advantage of Quora and its vast collection of users, you’re in luck. Here are some of the best Quora marketing strategies that are bound to grow your business and get your site…
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Email Segmentation Techniques That Make Sense

Email Segmentation Techniques That Make Sense

You spent the entire afternoon yesterday crafting the perfect email to send to your customer list. It was so good, it showed your personality, and you felt like you really connected with them through your funny stories.  The problem…nobody opened it. You sent it at 8 AM this morning, and only…
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Deadly Facebook Marketing Mistakes That Can Sabotage Your Business

Deadly Facebook Marketing Mistakes That Can Sabotage Your Business

Facebook’s ad revenue grew by 28% between 2018 and 2019. The platform has grown to be one of the leading sites for effective advertising. Yet, you’d be surprised to realize that a significant number of marketers fail to get it right. Marketers tend to make several marketing mistakes that can be costly…
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What is an Explainer Video and How Can Making One Benefit My Business?

What is an Explainer Video and How Can Making One Benefit My Business?

Tired of the same-old video ad strategy? Are traditional video ads too costly and you don't want to risk spending all that cash and see no results? You should consider marketing with explainer videos, but first you need to know what an explainer video is, and why it’s something you…
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Using Google Sheets to Help You Automate Your Next Marketing Project

Using Google Sheets to Help You Automate Your Next Marketing Project

Do you use Google sheets to help track and organize your marketing efforts and processes? If yes, you probably know of its many advantages. If not, you’re about to learn how to make your marketing life much easier. Either way, there’s a good chance you might not be using Google…
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Strategies Marketers Use to Reduce Their Customer Acquisition Costs

Strategies Marketers Use to Reduce Their Customer Acquisition Costs

The success rate of selling to an existing customer is 60-70%. Selling to a new customer happens 5-10% of the time. That makes getting a new customer five times more expensive than keeping an existing one.  Adding to your customer base is essential for company growth, but real success involves focusing…
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Going Viral: An In-Depth Look at What Determines a Video's Virality

Going Viral: An In-Depth Look at What Determines a Video’s Virality

At this point, everyone knows that video marketing is where you need to be, but can you do better than just your average marketing video? There are videos all over the web that have gone viral with little to no explanation. They all have different content, different backgrounds, and there doesn't seem…
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Fifteen Reasons Why Your Business Should Start a Blog Right Away

Fifteen Reasons Why Your Business Should Start a Blog Right Away

Do you like wasting money? Missing out on sales? Companies that don't take full advantage of the main online business-building tools run the risk of leaving money on the table. Now more than ever, it’s crucial for businesses to establish a strong online presence to interact with their customers. If you’re planning…
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Creative Video Marketing Trends That You Will Start to See More and More

Creative Video Marketing Trends That You Will Start to See More and More

If content is king, video marketing is its most trusted knight. Gone are the days when video advertising cost tens of thousands of dollars to produce and were aired between TV programs. Also gone are the days of having one branded TV ad that was replayed over and over again for…
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