Google search as your home page realty check

Google has Become Your Website!

Here’s something every business should be thinking about: Over 30% searches do not result in a click. People look up stuff and do not click on any of the suggestions Google gives them in these searches. Why should you be thinking about this? Well, why wouldn’t you be? One-third of…
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SEO Web Design Mistakes Google Will Slay You Over

17 SEO Web Design Mistakes Google Will Slay You Over

Want to drop your SERPs? Want to get zero social shares? Make these 17 SEO web design mistakes. You've heard SEO is important. Otherwise, you wouldn't be here investigating it in the first place. But just how important is it? What's the big deal with SEO? Well, Google accounts for over…
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SEO Solutions for Your WordPress Site: A Quick Guide on Optimization

SEO Solutions for Your WordPress Site: A Quick Guide on Optimization

SEO is a system of strategies that improve the visibility of a website on search engines so that you get more traffic. You do this by optimizing your customer's experience on your website. Customer experience has always been the goal of search engines. They want people to use their search engine…
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Google Adwords Keyword Planner

How to Use Google AdWords Keyword Planner for SEO

Whether traffic is coming from AdWords or another source, it is important to analyze the way visitors are using your site. Once the source of your traffic is discovered, what path it takes, and how it interacts with your site, your campaign can be optimized and your conversions increased. For example,…
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Optimize Pay Per Call Campaign

Optimize Pay Per Call Campaign

What's the return on your online campaigns been like? Are you getting QUALITY leads? Are you getting a significant number of inquiries from your latest campaign? Or do you feel like, no matter what you do, you haven't been able to convert customers? There are so many ways to reach…
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SEO for HVAC

5 Ways to Optimize an HVAC SEO Campaign

When was the last time you picked up the phone book to search for an HVAC business? Or any business, for that matter? Exactly. You haven't, and you don't. In this digital age, you go right to the internet to find a reputable contractor in your area. But, you're a…
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Emoji Marketing Tips

7 Emoji Marketing Tips for Social Media

Love 'em or hate 'em, emojis are everywhere. Emojis - or, literally, "picture characters" - are small images used to express ideas or emotions in tweets, texts, Facebook posts and more. Worldwide, 92% of the online population, from millennials to baby boomers, are using emojis as a quicker, more convenient, and…
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Changing From HTTP to HTTPS

HTTP to HTTPS: If You’re Not Ready, You Should Be

If you haven't migrated your site from HTTP to HTTPS, we need to talk. Don't let yourself fall in the SERPs. Read our guide on how to get things going. If you've been putting off switching your website over from HTTP to HTTPS security, listen up! You're not alone. A…
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Local Inbound Marketing

5 Strategies for Local Inbound Marketing

In the days of yore, if you wanted to promote your local business, your main tools would be: media advertising direct mail advertising telephone selling trade shows; and face-to-face selling Today, if you want to stay competitive and gain more customers, you have to know how to do local inbound…
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Moving Company SEO Tips

5 Ways to Optimize a Moving Company SEO Campaign

There's no better way to get more qualified leads than by optimizing your moving company's website SEO campaign. That, in turn, will increase relevant traffic to your site, resulting in high quality moving leads. It might seem unbelievable, but nearly half of small businesses still don't have a website. Maybe…
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How Facebook AI Can Affect Your SEO

How Facebook’s AI Can Affect Your SEO

The AI is getting smarter. This line is often spoken with dread in sci-fi novels, but for digital marketers of today, it's a cause for hope. While AI hasn't taken over the world yet, it is getting better at deducing the intent behind search queries. What this increased intelligence means for…
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Voice Search SEO

How Voice Search SEO Affects Your Rankings

Voice search SEO is the way of the future, and it certainly doesn't seem to be going anywhere. Voice search is only expected to increase in the coming years, and if your website isn't up to the task, you may find that your rankings drop. What's the difference between voice…
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Real Estate SEO strategies

9 Real Estate SEO Tips to Generate Leads

These days, it seems like everyone's selling their home. "For Sale" signs are going up and coming down like they're on a trampoline. Zillow is constantly turning over listings. Realtors are as busy as ever, making phone calls, hosting walk-throughs, closing deals without stopping. It's no wonder that everyone is…
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Mobile SEO Mistakes

The 9 Biggest Mobile SEO Mistakes to Avoid

Mobile SEO is one of the most important parts of a successful marketing strategy. Yet so many businesses still choose to ignore it. The average person spends about 5 hours of their day on their smartphone. To put it in perspective, that is nearly one-third of all the hours that…
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Business Opportunity Leads You Should be Tapping

Business Opportunity Leads You’re Not Tapping (But Should Be)

Whether you're brick and mortar or digital, we're sharing the business opportunity leads you need to be tapping. Read on for lead gen secrets the experts use. Are you frustrated with the results of your marketing and advertising efforts? Are you looking for new ways to gain business opportunity leads?…
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Semantic Search SEO Strategy

Semantic Search: Is it in Your SEO Strategy?

Semantic search changed the game for SEO - but not many truly understand what it means for their business. No worries. We're sharing what you need to know here. If there is one thing you and your business know more than any other, it's how quickly the online world can…
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7 Key Elements of Social SEO for 2017

7 Key Elements of Social SEO to Know for 2017

It can feel like there's a new social media platform to master every couple of weeks. You know you need to use them or your social SEO will suffer. But you've already wasted so much time on building social media profiles. And you have no idea if they even did any…
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Facebook Messenger Chat Bot

The Future of Facebook Messenger with Chat Bots

Passive income experts joke about making "SWISS" dollars. In other words, "Sales While I Sleep Soundly." What if you could answer customer questions 24/7, serve relevant content on demand, and generate leads while you slept too? Enter Facebook Chat bots. In 2016, Facebook introduced bot functionality during its new Messenger…
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Earned Media Coverage

How to Get Earned Media Coverage

Are your efforts to get earned media coverage bearing no fruit? Don't worry. Help is coming! Earned media (free media) coverage is unpaid publicity your web content receives when other websites -especially high authority websites- share, repost, mention or recommend it. Having your website links shared over and over doesn’t only…
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Digital Marketing Mistakes

The 10 Mistakes to Avoid in Your Digital Marketing Process

When you're determining what your digital marketing process should encompass, there's a lot to consider in terms of strategy — social media, SEO, and SEM all have to have the right wheels in motion. If you don't have the right momentum going, you can make some costly mistakes that can…
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