Twelve Key Tips for Selling on Instagram

Twelve Key Tips for Selling on Instagram

According to Business of Apps, Instagram had an estimated 1.16 billion users in the third quarter of 2020. This is up from 1000 million users in June 2018, 500 million in June 2016, and 130 million in June 2013. These numbers demonstrate just how exponentially Instagram has grown throughout the…
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The Key Google Search Algorithm Updates You Need to Know About

The Key Google Search Algorithm Updates You Need to Know About

One of the trickiest things about search engine optimization is the fact that all of your hard work can be washed away with the sweep of a change to an algorithm. Changes don't tend to dishevel all of your rankings, but they could bump you down a couple of notches.…
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Google Ranking Algorithm Update Is It Product Reviews Related

Google Ranking Algorithm Update: Is It Product Reviews Related?

Google released its new product review algorithm update on April 11th, 2021. Google specifically targeted this algorithm update toward product review websites and blogs. The update not only tells us what kind of things Google isn't looking for in these websites. It also tells us what kinds of things Google…
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Debunking Content Marketing Myths

Debunking Content Marketing Myths

Websites with an active blog are 434% more likely to be found on Google. This is because these companies have more indexed pages that are ready and waiting to be found. With stats like this, it's easy for businesses to jump on board and decide to launch their content marketing…
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Color Psychology in Digital Marketing: The Facts You Need to Know

Color Psychology in Digital Marketing: The Facts You Need to Know

Did you know that green represents health and stress relief? What about the fact that yellow is the first color that infants see because it's the easiest color for their eyes to detect? Have you heard that purple invokes mystery and innovation? If it's your first time hearing about these…
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Google Update 2021: What to Know About Page Experience

Google Update 2021: What to Know About Page Experience

Google updates are a big deal in the SEO world, right? Google has announced that they are rolling out an update in June/July 2021 that will change how users interact with search results pages. We’ve gathered the information about what you can expect leading up to the update. The changes…
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Your 2021 Expert Google SEO Tips and Tricks Guide

Your 2021 Expert Google SEO Tips and Tricks Guide

The past year has seen a host of new search trends online, with Google citing Coronavirus as the most searched term. The search engine continues to dominate with a 92% share of the global market. Mobile use increased from the previous year and organic search is more important than ever. So, what new…
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Understanding and Leveraging Consumer Psychology to Drive Sales

Understanding and Leveraging Consumer Psychology to Drive Sales

One of the fiercest fights in modern retail is for grocery shelf space. Almost no tactics are out of bounds, because companies know where a product is placed has a massive effect on its sales. Your favorite cereal might depend on what shelf you found it on. These are the insights…
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Refining Your Backlink Strategy: A Focus on Quality

Refining Your Backlink Strategy: A Focus on Quality

Did you know that, if a website links back to your website, this demonstrates to Google’s search algorithms that the content you have on your website is valuable? As a result, when customers look up products or services related to your company, your website will show up sooner in Google…
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Implementing Strategy: Marketing Ops

Implementing Strategy: Marketing Ops

Around 90 percent of marketers found content marketing to be effective in their companies. It highlights the value of not only content marketing but having a marketing plan that creates quality content. Creating quality content is all a part of marketing ops, which stands for marketing operations. Marketing operations is a significant…
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How to Increase Growth with A/B Testing

How to Increase Growth with A/B Testing

One of the key elements of a successful marketing plan is being able to adjust. You need to be able to figure out what works for your target market. Part of adjusting is A/B testing your website, your content, and your advertisements. The end result of A/B testing is being able to…
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How to Conduct a Marketing SWOT Analysis

How to Conduct a Marketing SWOT Analysis

According to the 2018 Demand Generation Benchmark Survey, 61% of marketers ranked being able to measure and analyze their business’s marketing impact as a priority. This goes to show how important it is to measure and analyze marketing efforts for any business owner. If you want to measure and analyze your marketing…
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Strategize for the Future: Consumer Trends Shaping 2021

Strategize for the Future: Consumer Trends Shaping 2021

It’s always hard trying to strategize for the future. Due to the turbulence of 2020, consumer trends have changed. 2021 looks to be another year of uncertainty, but hopefully recovery. Consumer psychology and consumer trends changed in 2020, and they will continue to shift in 2021. Change can be scary,…
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What to Do When Your Facebook Ad Account Gets Shutdown Due to AI

What to Do When Your Facebook Ad Account Gets Shutdown Due to AI

Did you know Facebook has created special models to test for (and shut down) fake accounts? The TIES model, one of many used to monitor false activity, use bots and expert supervision. Even with this system, errors still occur. If you’re wondering why your Facebook ad account got disabled, don’t worry. Learn…
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What Exactly is the Difference Between Marketing and Advertising?

What Exactly is the Difference Between Marketing and Advertising?

The estimated amount spent on advertising and marketing is nearly $400 billion. A lot of businesses see the benefit of advertising and marketing, which is why so much is spent on each of them. So, what exactly is the difference between marketing and advertising, and how do you know which is…
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This is How to Get More Subscribers on YouTube

This is How to Get More Subscribers on YouTube

YouTube is the second largest search engine on the Internet, coming in just after Google as the most-used platform for user queries. With the video giant controlling such a large amount of user traffic, diving into the YouTube marketing game is a no-brainer. However, simply being on YouTube isn't enough. To be effective, your business…
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Ten Types of Digital Marketing

Ten Types of Digital Marketing

It's estimated that digital marketing spending could reach as much as $375 billion by 2021 worldwide. With companies buying into this online approach so rapidly, businesses that aren't utilizing digital marketing will inevitably be left in the dust. Lucky for you, your brand has a website set up and ready to go, so…
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SEO vs PPC: The Key Differences Explained

SEO vs PPC: The Key Differences Explained

A proper digital marketing strategy involves many aspects, including search engine optimization, pay per click advertising, review management, social media management, and more. Many times, people are confused about the differences between SEO and PPC. They both use keywords, but how you approach and manage them is completely different. This…
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How You Can Rank Higher on Google Maps

How You Can Rank Higher on Google Maps

With more than six million businesses on Google, you need to stand out. To do this, you need to understand search engine optimization (SEO) for Google Maps so that you can rank higher on its search engine. Understanding how to rank higher can seem difficult against all your competition, but there…
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Eleven Impressive Benefits of Search Engine Marketing (SEM)

Eleven Impressive Benefits of Search Engine Marketing (SEM)

Around 60% of people searching for something online are only looking at the first page of the search results. This is why a marketing strategy is critically important if you want to improve your online performance. SEM, search engine marketing, is one of the best ways to increase your online presence. SEM…
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