A Guide To Maximizing Customer Retention

There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates. Keep…
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What is more effective PPC or SEO

What Is More Effective: PPC or SEO?

Are you internally weighing out the pros and cons of PPC vs. SEO marketing? Before you get yourself stuck on that question, it's essential that you understand that there is no blanket answer. It depends on your company's specific situation, your goals, and what your customer base looks like. It…
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Your Guide to Mastering Local SEO and Why Your Business Needs It

Your Guide to Mastering Local SEO and Why Your Business Needs It

Many businesses are waking up to the importance of Search Engine Optimization (SEO). However, local SEO is increasingly grabbing the attention of businesses and organizations looking to get ahead among their local target audience. Everyone knows that one of the best things about the internet is how it's made the…
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Which Social Media Platform is the Best to Advertise On

Which Social Media Platform is the Best to Advertise On?

So, you have a brand and you want to communicate it to as many people as possible. It comes as no surprise that you are thinking about promoting yourself on a social media platform. These days, it is where you can find almost every single person you want to reach.…
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Seven Reasons How Big Data Can Improve the Customer Experience

Seven Reasons How Big Data Can Improve the Customer Experience

Most enterprises want to improve customer experience. Creating a loyal customer base helps them stand out from the competition and generate more revenue. Additionally, companies have never needed to make money more than today when digital transformation means investments. From startups to large organizations, everyone is investing in new assets…
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Nine Awesome Tips for Running a Successful Facebook Ad Campaign

Nine Awesome Tips for Running a Successful Facebook Ad Campaign

Did you know that there are over 2 billion monthly Facebook users worldwide? This means that Facebook has more active users than Whatsapp, Twitter and Instagram combined. Considering these numbers, it's no surprise that Facebook has become one of the most powerful platforms in the world. While the primary function of Facebook…
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Increase Local Search Rankings by Following These On-Site SEO Practices

Increase Local Search Rankings by Following These On-Site SEO Practices

Unless you are only trying to market to a small town, where everyone for miles knows your name, online marketing is a strategy you should master. We're all aware content is important, but there's more to it than just creating engaging material. For those who scoff at the effectiveness of…
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How to Announce Rebranding Without Isolating Your Current Audience

How to Announce Rebranding Without Isolating Your Current Audience

Rebranding can come at many different points in a business' timeline, but it does inevitably come. Sometimes, you might feel the need for a partial change or a total do-over. No matter what the change, rebranding can bring about an unfortunate side effect: losing customers. So, how do you announce…
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An E-Commerce Guide to Marketing on Instagram

An E-Commerce Guide to Marketing on Instagram

It's estimated that 28% of Internet users are on Instagram. That makes the image-share platform a better marketing tool than most social sites, including Twitter and Pinterest. However, what most people don’t realize is, marketing on Instagram is its own brand of content marketing. Without special instructions on what to do to…
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20 Proven Ways to Increase Blog Traffic

20 Proven Ways to Increase Blog Traffic

Pretty much everyone and their Great Aunt Sally has a blog these days. After all, blogging is a great hobby. It's therapeutic, and an important tool for getting your message out to the world. However, if you are hoping to make money from blogging, unless you are the rare case…
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Top 30 Questions to Ask Before You Hire a PPC Specialist

Top 30 Questions to Ask Before You Hire a PPC Specialist

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO). However, many have found success by working with a PPC specialist (Pay-Per-Click). If you are considering this option, there are thirty questions you need to ask before signing a contract. What Services Does Your PPC…
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What Are 2018's Top Ecommerce Trends?

What Are 2018’s Top Ecommerce Trends?

One thing is for sure, in 2018, the retail apocalypse continues. Mall traffic is maintaining a steady decline as consumers flock online to shop. In the last year alone, huge brands such as Macy's, American Apparel and Abercrombie and Fitch have all closed over 100 stores each. Just last month,…
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Microtargeting Marketing to a Niche Audience

Microtargeting: Marketing to a Niche Audience

  Have you ever had that eerie moment where you've sat at the dinner table and you're talking about having Mexican food for dinner. Then you go onto Amazon to check up on a delivery you have due, and you see it. A massive banner ad for home delivery Mexican…
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How to Create Effective Landing Pages

How to Create Effective Landing Pages

Your landing page is one of the first impressions visitors to your website gets of your company, making it a very important part of your digital marketing strategy. Landing pages are also a great way to funnel traffic to a targeted destination on your website to help you convert customers, which…
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Your Guide to Custom Intent Audiences

Your Guide to Custom Intent Audiences

  Custom intent audiences are the latest PPC tool available from Google, and they are game-changing. The change primarily shifts the focus towards targeting. Instead of worrying about static demographics, custom intent audiences allows you to target people actively searching for what you offer. Imagine someone in your city searching…
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Does Email Marketing Still Work

Does Email Marketing Still Work?

Is Email Marketing Dead? Trends Say Otherwise! Is email marketing dead? Whether you're a search agency or a local business, there are compelling reasons to still include email marketing! You've heard marketing professionals whisper it over the water cooler. Email marketing is dead; it's not like it was in 1996,…
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15 Lead Prospecting Tips for the Real Estate Market

15 Lead Prospecting Tips for the Real Estate Market

Top 15 Lead Prospecting Tips for the Real Estate Market Considering how competitive the real estate market is, you need to know how to keep a constant flow of leads coming in. Learn how to do lead prospecting here. Prospecting for leads in the real estate market? Do you have…
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7 Lead Generation Tactics for Hotels or Beach Houses

7 Lead Generation Tactics for Hotels or Beach Houses

Top 7 Lead Generation Tactics for Hotels/Beach Houses Struggling with getting leads for your hotel or beach house? Check out our top 7 lead generation tactics for the travel and hospitality industry. Are you leveraging lead generation tactics for your hospitality and travel business yet? If you aren't, then you…
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Top Lead Sourcing Tactics for Medical Specialists

Top Lead Sourcing Tactics for Medical Specialists

Top Lead Sourcing Techniques for Medical Specialists Are you having trouble getting more patients to come check out your website or clinic? Click here for the top lead sourcing tactics for medical specialists. Someone found your website because of a search for your medical specialty. Now it's your job to…
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Local Lead Generation Tactics for Dentists and Chiropractors

Local Lead Generation Tactics for Dentists and Chiropractors

Local Lead Generation Tips for Dentists & Chiropractors Want more patients? Of course you do! Let's talk about how to harness the power of local lead generation for your dental or chiropractic clinic. The thing dentists and chiropractors have in common is that people usually only come to you when…
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