Why Hire a Digital Marketing Consultant

31 Reasons to Hire a Digital Marketing Consultant

Online competition is more fierce than ever, and if you’re not doing digital marketing correctly, your competitors will! Digital marketing might seem like a pain but it doesn’t have to be complicated. A digital marketing consultant can help you realize your online goals effectively and cost-efficiently. It may be tempting…
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Structured Data for SEO

Why Structured Data for SEO Is Crucial for Your Website

Figuring out everything there is to know about SEO is a lot like running through a maze blind. But with the right insights, you can shed light on your strategy and greatly improve it. There are so many components and factors to hone in on in your strategy, which can…
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Find High Quality Backlinks

The Beginner’s Guide to Finding High Quality Backlinks

Looking for high quality backlinks, but not sure where to start? We've got the guide for you. This is backlinks 101, and we're leaving no stone unturned. By this point, you know how important backlinks are for search engine optimization. Studies show that 99% of websites within the first 50…
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Social Media Training

Social Media Training: Why Your Campaigns Have Failed

You know you need to be on social to market your business, but for some reason it's not sticking. No worries. This social media training guide is here to help. Does your company actively engage on social media outlets as part of your marketing strategy? I'm sure you've answered "yes"…
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Video Advertising

Everything You Need to Know About Video Advertising

Over half a billion people are watching videos on Facebook every single day. That's only one social network -- if you include YouTube, Twitter, and Instagram, the numbers skyrocket. If you aren't using video advertising, you are missing out on an enormous, actively engaged audience. At the same time, if…
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Use Snapchat for Business

How to Effectively Use Snapchat for Business

Even the savviest digital marketing professionals can learn a thing or 2 when it comes to using Snapchat for business. You may be a genius at Google Adwords and know the ins and outs of pay per call, but without a Snap strategy, you could be missing a huge target…
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Google's Featured Snippet

Featured Snippets: How Rank in Position 0 on Google

Picture this: you're a SEO-savvy marketer, you know your website like the back of your hand, and you think you've got Google rankings down to a science. But if you're disregarding the chance to be in position 0, you're putting your website at a disadvantage. We know that numbers matter…
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YouTube Ads for Digital Marketing

Use YouTube Ads as Part of Your Digital Marketing Plan

Advertising - it is and continues to be the top way to generate leads and boost revenue. But the way we go about marketing today has changed substantially. If you're still using old-fashioned methods for advertising, then you're quickly falling behind competitors. For instance, television and radio are no longer…
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Advertising on Facebook

Everything You Need to Know About Advertising on Facebook

If you're thinking about advertising on Facebook, take a step back. Here's what needs to come first. Facebook is the world's largest social media platform. The company has made 40% YOY growth, driven by advertising revenue. 3 million companies have placed ads there. How do those companies succeed? Advertising on…
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Create and Grow a Healthy LinkedIn Group

How to Create and Grow a Healthy LinkedIn Group

Did you know that there are now more than half a billion users on LinkedIn? That's right - and there's a way to tap into this highly-engaged group of users to the benefit of your business. Wondering how? By creating industry-specific LinkedIn groups. Used correctly, LinkedIn groups can be a…
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Successfully Expand your Content Outreach

How to Successfully Expand Your Content Outreach

Did you know consumers are 60% more likely to seek out products after reading a brand's content? Studies also show that 91% of B2B companies are using content marketing as a means to find new customers. In line with statistics like these ones, it is hard to ignore the impact…
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How to Perform Content Analysis

How (and Why) to Perform a Content Analysis

Unlike other market research, content analysis is more qualitative and less quantitative. This means that marketers are hardly looking to quantify or measure specific patterns. Rather, they're looking to understand their consumers more thoroughly. They're investigating customer viewpoints of content that is already existing through their site. This is much…
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Digital Marketing for Dummies

A Quick Guide to Digital Marketing for Dummies

Do you feel like you have a firm grasp on digital marketing for your business? If the answer is no, you're not alone. With the rise of the internet, marketing possibilities for companies having been ever-expanding over the past few decades. And if you don't include these digital strategies in…
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Hawk Update for Google

All About the Hawk Update For Google

Google processes over 3.5 billion searches daily. That translates to a search volume of 40,000 queries per second on an average day. In an effort to continually create a better user experience, updates for Google occur regularly. Most are not on the grand scale of algorithms like Panda or Pigeon.…
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Review of Major Google Algorithm Updates

Review of Past Major Google Algorithm Updates

When you begin using online marketing for your business, talk of Google algorithm updates becomes the norm. But why is it so important? In case you didn't know, there are a whopping 644 million websites and counting. And these websites are being indexed by search engines like Google, Yahoo and…
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Augmented Reality Marketing

A Closer Look At Augmented Reality Marketing

Imagine delivering a marketing strategy in real time. Customers and clients get to experience your product or service as it is meant to be used. Augmented Reality marketing (AR) takes the reins from virtual reality platforms to create a new interactive consumer experience. It is so popular right now its…
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Better Mobile Marketing Campaigns

10 Tips For Better Mobile Marketing Campaigns

If you want to expand your influence, increase your conversion rate, and grow your brand, you know that mobile marketing campaigns are an absolutely essential advertising strategy. But what separates a successful mobile marketing plan from an unsuccessful one? And how can you ensure that you create mobile marketing campaigns…
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Facebook Ad Targeting

Taking Offline Data Online With Facebook Ad Targeting

Imagine walking into a physical storefront and buying a scarf. Not too far-fetched, right? Now, imagine hopping online a few hours later, clicking on that familiar Facebook icon, and scrolling your News Feed. As you search, you find advertisements for, you guessed it, similar scarves. If that sounds like a…
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Reasons to Focus on Content Marketing

10 Reasons to Focus On Your Content Marketing Process

When it comes to your content marketing process, are you doing enough? It's more than just providing a blog post about why your business is awesome. It needs to deliver value. Value among content is vital for not only organic growth, but also for connecting with your customers. If what…
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Product Descriptions that Sell

Recipe for Product Descriptions That Sell

For E-commerce sites, online shoppers can't physically access your products. So, they depend on your product descriptions to make their purchasing decisions. One thing you must note is there is a difference between writing a description about your product and writing one that sells. The aim of any E-commerce site…
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