If you're trying to hit all of your marketing goals, never forget that success leaves clues. More than 80% of companies today use some sort of content marketing strategy. Blogs, vlogs, eBooks, courses, and other sorts of content can grow your brand more than you know. However, you must always…

According to a recent survey, updating content can boost engagement by up to 45% and rankings/traffic by 43%. In today's fast-paced, always-on digital landscape, it can be challenging to keep your content fresh and relevant. One effective solution is to repurpose your existing content, updating and adapting it for new…

There are over 200 factors that make up the Google algorithm for SEO. However, Google's SEO algorithm remains somewhat ambiguous at times. As a business, it can be difficult to pinpoint exactly what Google wants. However, the search giant has given us one big hint. We're talking about E-A-T. What…

Almost 200 million websites are currently active on the internet. If you're starting a website, you have a lot of competition. How can you make sure that you have a chance to stand out from the rest? Digital marketing and website tracking are the answers. Website tracking and Google Analytics…

About 54% of sales agents admit that getting in touch with prospects now is harder than five years ago. B2B marketing trends are ever-changing, and changes in business practices impact how companies target and convert clients. If you want to remain competitive, you need to stay on top of these…

As the years go by, the size of the digital advertising industry relative to traditional advertising continues to grow. Even if you look at only the United States, the digital advertising agencies industry generates over $31 billion yearly. More than 100,000 people in the United States work at one of over…

Did you know that TikTok's net worth has already surpassed a whopping $50 billion? TikTok began as little more than a spiritual successor to the original short-form video app, Vine. However, in a few short years, it exploded into one of the most popular apps in the world, especially amongst teenagers…

There is over 875 million professionals on LinkedIn. While many businesses and brands overlook this social media network, LinkedIn is one of the best platforms for digital marketing. LinkedIn was designed for professionals and comes with a ton of features to connect people and businesses together. LinkedIn content marketing can…

Did you know that B2C businesses spend more on marketing than B2B businesses? Data shows that businesses dedicate significant resources to help market both their business and the various products they offer. With millions of businesses around the world competing for market share, marketing has never been more important. There…

Differentiating yourself from your competition is no easy task, but one way you can achieve this is through competitive analysis. Competitive analysis is a tool that every business owner should have in their kit. It provides an organized method of evaluating competitor performance and your options. By understanding what competitive…

Nearly 50% of consumers use Google to find local information. In fact, 97% of all search engine users look online for local businesses. Meanwhile, about 30% of all Google mobile searches are related to location. Over 70% of people who search for local businesses visit one within five miles of…

Marketing is a necessary expense for every business, but it can get really expensive if you don't know where to put your money. For most businesses, it's recommended to spend around 8% of your revenue on marketing, but where should that money go? With so many digital marketing options to…

92% of all searches occur on the Google search engine, and 65% of customers click on pay-per-click (PPC) ads, but what about Google Ads pricing? Google Ads can serve as a fantastic way to reach new customers, but you could overspend on it if you’re not careful. Are you spending…

Are you an SEO freelance writer or content marketing agent who handles the SEO ranking for your business? Have you heard about the new Google Ranking Algorithm update, and you aren't sure what it means or how it directly affects you? With so much information on the internet, it can…

Backlinks are one of Google's top ranking factors. Without quality links, your search engine rankings might not improve. As a result, linking-building is an important component of any search engine optimization (SEO) strategy. In fact, the more backlinks a page has, the more organic traffic you'll start to generate. Unfortunately,…

The email marketing industry is expected to grow by 138% by 2027. Email marketing is popular because it allows companies to directly connect with prospective and existing customers. Have you ever wondered how you can improve your email marketing to increase the number of subscribers and boost your engagement? Did…

Over 60% of marketers say the top challenges they face include driving traffic and generating leads. In fact, between 40 to 70% of leads aren't ready to make a purchase. About 80% of new leads never become sales. Applying the latest digital marketing trends could help you generate traffic, leads, and…

Over 90% of online experiences begin with an online search. In fact, search engines drive 300% more traffic than social media. About 60% of users click on one of the top three results. If your site doesn't appear at the top of a search engine results page (SERPs), consumers might…

You've put a lot of time into cultivating the right digital presence for your business. There's been plenty of money put into your PPC budget, you dedicate a certain amount of hours to social media every week, and your website gets plenty of attention from the dev team. A lot…

Digital marketing relies on consistent effort, some money, and a lot of insights. In fact, big companies often spend between 5% and 10% of their revenue on market research. Well, you can benefit from the same insights without having to break the bank, and even get insights into your own…