In the digital marketing world, influencer outreach is proving to be an increasingly popular and lucrative form of advertising. With all the different advertising out there, it's hard to know which to choose.  Marketers are placing a high price on the value of real online influence. According to Neilsen Catalina Solutions, the…

Video marketing has taken off and grown in popularity over the past few years. It is hard to find a content marketing strategy that does not include some type of video infusion. Social media platforms like Facebook and Instagram have popularized the trend with their live features. Before they jumped into the…

With the passage of another year, and a whole decade, people are reflecting back on the changes that we've witnessed over the past ten years. From the artists who transformed music, to the movies that typified the decade, everyone's got a list. So, it shouldn't come as much of a surprise that…

Operating a local business in a climate that is steering consumers to online products and services can be difficult. To rise above the fray, you must have local marketing strategies. These include traditional and digital marketing. There is no getting around not having an online presence and being successful in today's…

Digital marketing features a broad platform where you can advertise your products or services online, but it's not as easy as it sounds. For this marketing strategy to prosper, you need to understand your competition through the use of competitor keywords. Yes, you can place a few sponsored ads on Facebook,…

Have you spent hours and hours growing your email list and crafting high-quality and high-value content just to get poor results?  Email inbox is prime real estate these days. The average worker has been reported to receive 121 emails each day. With more brands trying to reach your ideal customer, how do you stand…

Should you use TikTok to market your business? If you're like many entrepreneurs, your reaction to this question might be, “What the heck is TikTok?" The answer is that it is the hottest new social media platform on the market.  It wasn't that long ago that TikTok was little more than a lip-syncing…

Back when Instagram launched in 2010, it was a simple social media platform for sharing photos. Now the app has more than one billion monthly users and a plethora of different features. You can stream live videos, promote your content and share posts.  All these features make Instagram a useful platform for anyone in…

2.89 billion people around the world use social media. This makes it one of the furthest reaching platforms for advertising around. You'd be a fool not to use social media ads in your marketing campaign. In fact, this year alone US advertisers are set to spend $18.4 billion on social media advertising.  Unfortunately, this…

Link building was once so huge that businesses were buying links on all sorts of websites to rank higher in search engines. When companies like Google started down-ranking sites that did it, it seemed as though the SEO value of links was dead…but is it really?  Gaining a higher ranking…

Email marketing is one of the most efficient ways that businesses make money online in the current climate. It currently has an average of around 4400% return on investment (ROI), which comes out to be a $44 return on each dollar that's spent on a campaign.  So, you would think that most…

Did you know that 92% of online traffic goes to websites that show up on the first page of search results? Unfortunately, if you aren’t on page one, you're scrambling for the eight percent that venture past page one. There’s no need to be stuck in the outer limits of search engine results.…

Did you know that first results in Google get, on average, a 32.5 percent share of all organic traffic? Also, 91.5 percent of all traffic goes directly to the results listed on the first page of Google?  Over 40 percent of all revenue gets captured by organic traffic. What does this mean for…

How successful was your last email campaign? Email remains one of the most popular lead generation tools available, but email campaigns are no longer one-and-done. Improvements in marketing automation have allowed email campaigns to evolve into long term, sequential campaigns, with much better results. However, starting your own email drip campaign can…

Are you using Instagram for your business? If you’re not, it’s time to give it a second look. For many, the Instagram Explore page is a great way to find other accounts that may match their interests. This explains why as much as 50% of the platform’s users use the feature every…

Lights, camera, and... if you're not recording, it's time to start! Video is expected to make up 82% of internet traffic by 2021. It's no surprise, people want fast, easy-to-consume content. As a marketing medium, video gets the point across while engaging people with your brand and content. By adding videos to…

Are you looking to launch a new product? Are you planning to introduce a new service to existing and prospective customers?  In today’s internet-dependent world, marketing has never been this dynamic. Today, businesses have several ways to bring their message across their target market.  Social media, for one, continues to…

Let’s say you launched a pretty website that loads quickly and features a responsive design. That's great, but you still won't get the top SERP spots until you build credibility. One of the few ways search engines can identify you as a popular, reliable source for users is through backlinks.…

Every business wants to improve its organic search engine results. An Inbound Marketing report showed 61% of marketers want better search engine optimization. They want organic search results.  Good inbound marketing relies on customers finding you. If your SEO strategy is weak, you’ll lose potential business. SEO is vital because it puts you in front…

The most expensive branded keyword costs about $60. Although that may not sound like much, it could end up costing companies up to $6,000 per day if around 100 people click on it.  What does this mean for you? It's simple, when selecting branded keywords, it pays to choose wisely. Here…