Niche-Specific Keyword Strategy Tips

Niche-Specific Keyword Strategy Tips to Dominate Your Industry

Why not do all you can to be the captain of your industry? These keyword strategy tactics are all about dominating your niche. Don't you want to lead the pack? You've developed a slick but welcoming website. And you've even gathered some awesome content to launch your blog with a bang. But…
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Generational Social Marketing

Target Your Social Marketing to Each Generation (It’s Not Just for Millennials)

Remember when Facebook was just for college students? No longer - and that's how your social marketing should work. Here's how you can target all ages. Millenials don't exist. But neither do Baby-Boomers or Gen-Xers. At least, not the way Time Magazine or CNN or any major news outlet depicts…
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SEO Tactics to Crush Competition

Advanced SEO Tactics Will Have You Crushing the Competition

Ready to take your website to the next level? Of course you are - and these advanced SEO tactics are just what you need to crush your competition. Sometimes we imagine our competitors to be some evil henchman down in a basement down the street plotting our demise. But, really…
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Tracking Facebook Metrics

Tracking Facebook Metrics is Changing: Here’s How

How you track your Facebook metrics has changed since February 2017. We're sharing what you need to know to understand and stay on top. If you’ve got a business, there’s a good chance you’re using Facebook to market it. It currently enjoys the privilege of being the number one tool…
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Guide to Installing Facebook Pixel on Wordpress

The Beginner’s Guide to Installing Facebook Pixel on WordPress

If you're looking to install Facebook Pixel on Wordpress, you need to read this post. We're sharing exactly what you need to know to get it up and running here! If you're new to advertising on social media it's likely you have wondered how you can make full use of…
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Master Owner Responses to Google My Business Reviews

Master Owner Responses to Google My Business Reviews

Why You Need to Master Owner Responses to Google My Business Reviews Google My Business Reviews are more than just a way for your customers to review your business. It is also a way for you to ensure customer satisfaction. Customers want to be able to trust your company or…
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Facebook Marketing Basics to Master

Facebook Marketing Basics to Master

Stay Up to Date with Facebook Marketing Basics Facebook has over 186 billion monthly active users. The takeaway? If you're not optimizing your content for Facebook or sharing your content on your company's Facebook page, you're overlooking one of the most crucial marketing basics. Even if you're maintaining your company's…
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7 Steps to Maximizing ROI in a New Marketing Era

7 Steps to Maximizing ROI in a New Marketing Era

Traditional marketing techniques have fallen by the wayside as the Internet becomes the platform of choice for marketers. People no longer respond to direct advertisements. They demand value from their brands; something more than just a sales pitch. In other words, they're demanding content that informs and helps to solve problems.…
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Facebook Marketing Tactics

8 Facebook Marketing Features You May Not Be Aware Of

Looking for new ways to unlock the power of Facebook marketing? We've got you covered! With about 1.23 billion daily active users, Facebook continues to be a goldmine for businesses and digital marketers. But as technology advances, Facebook also revamps old features and introduces new ones to improve user experience.…
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Influencer Marketing

10 Benefits of Influencer Marketing You Should Know

It's worked on you: you see someone cool using and raving about a certain product online or in a social media post, and they next day you find yourself in line at the store, buying it for yourself. Why not harness the power of this strategy, called influencer marketing, for…
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What Does the Google Update Penguin 4.0 Mean For You?

What Does the Google Update Penguin 4.0 Mean For You?

SEO isn't a static practice, it's fluid and always evolving. Anybody that's worked in the industry can attest to that. There was a time when everyone was bolding, underlining, and italicizing keywords to help boost their rankings.  Now you'll rarely see stylized text outside of headlines and section breaks. These…
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ECommerce Best Practices For SEO

A Quick Guide to ECommerce Best Practices for SEO

We all know that getting your landing pages and your product pages at the top of Google's ranking is important, but what's the best way to do this? Do you really know what's going to get you to the top? There's a lot of competition out there. Getting ahead is all…
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WordPress SEO Tips

5 WordPress SEO Tips To Enhance Your Website

Why should you optimize SEO for your WordPress website? WordPress is one of the best content management systems for SEO. By optimizing your SEO, you can improve your rankings, gain more visitors and customers, and have a great website. These 5 WordPress SEO tips below are just the beginning of your…
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Google Ratings Can Affect Your SEO

How Google Ratings Can Affect Your SEO

Small businesses have always thrived and died by the word of mouth. Even before technology revolutionized the way we do things, a business performance would be adversely affected if too many people said bad things about it. Fast forward to today when customer's reviews are now digitized through online platforms. A…
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Social Media Trends

Social Media Trends that Will Boost Engagement

These days, serious social conversations rarely happen offline. Since the introduction of social networking platforms, social conversations have gone online. In the United States, internet users spend 20 percent of their web time on social media platforms such Facebook, Twitter, and Snapchat. As a business owner, this means you must…
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SEO Friendly Content

Why SEO Friendly Content Can Grow Your Business

Nobody likes advertising. Except when it comes to Super Bowl time. Then everybody loves ads. But most of the time, the people of the internet aren't paying attention to ads. And with the advent of the "Skip This Ad" button on platforms like YouTube, audiences no longer have to sit through ads…
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Google Penguin 4.0 and Backlinks

Google Penguin 4.0: The Truth About Backlinks

Google recently had its latest roll out - Google Penguin 4.0 is changing the game when it comes to backlinks and SEO. Here's everything you need to know. If you've been in the SEO business for a while, you'll know that Google is constantly tweaking their search engine algorithm. This…
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Google Possum Update

Local SEO Expert Weighs in on Google Possum

Have you heard? Google's set a possum free, and he's wreaking havoc on local search. As a local SEO expert, let's share what you need to know to stay on top. September 2016 was quite an interesting month for local SEOs. Many dread Google's algorithm updates, and like the others,…
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Advertising on Linkedin Are You Taking Advantage

Advertising on LinkedIn: Are You Taking Advantage?

Is your business advertising on LinkedIn? You should be - it's a great source for targeted outreach. We're sharing everything you need to know here. Advertising on LinkedIn is a powerful way to generate leads for your business. LinkedIn boasts 450 million users. Professionals of all industries, incomes, and experience levels…
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Organic Search 5 Hacks for More Click Throughs

Organic Search: 5 Hacks for More Click-Throughs

High SERPs and organic search can be everything for a business - especially when they earn you click-throughs. Here's how to get more people to click your link. If your business has been relying solely on paid ads to boost traffic to your website, you may be missing out on…
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