Digital Marketing Mistakes

The 10 Mistakes to Avoid in Your Digital Marketing Process

When you're determining what your digital marketing process should encompass, there's a lot to consider in terms of strategy — social media, SEO, and SEM all have to have the right wheels in motion. If you don't have the right momentum going, you can make some costly mistakes that can…
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Website Digital Marketing Audits

What Is a Website Audit and When Should You Do One?

Do the words 'website audit' fill you with fear? They shouldn't because it's one of the most productive things you can do for your business. A website audit or content audit is exactly what it sounds like. It is a full check on your website's accessibility, visibility and SEO success.…
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PR SEO for your Digital Marketing Campaign

How PR Can Boost Your Digital Marketing Campaign

You've got $10k to spend on driving new sales. Should you spend it on digital marketing, or on PR? Okay, it's a trick question. To get the most bang for your buck, you need to invest in both PR and digital marketing. There's no denying that digital marketing is huge.…
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Video Marketing

Why Video Marketing Can Not Be Ignored

By 2019, 80% of all web traffic is projected to consist of video content and it's been a long time coming for businesses in the know. However, there are still many people out there who believe that video marketing is just a good idea, but not best practice. They're wrong!…
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Blogging Campaigns

Blogging and Awareness Campaigns: How to Increase Your Offer

Now that your business is up and running, how do you spread the word about what you have to offer? Awareness campaigns might be the answer you've been looking for. In recent years the world of marketing has undergone significant changes. Advertising campaigns involving print and television no longer have…
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Online Sales Funnel

Why An Online Sales Funnel Is Good For Business

If you are an entrepreneur, you probably know the importance of marketing. Without a feasible marketing strategy, all your efforts may be for nothing no matter the quality of your products/services. And to create a working sales strategy, understanding your online sales funnel is of paramount importance. What is a…
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Local Search Marketing with Instagram

How to Up Your Local Search Marketing with Instagram

If you're not using Instagram to augment your local search marketing efforts, you're doing it wrong. We're sharing simple tips to level-up your efforts here. Social media has revolutionized the way people connect and stay in touch, which means that it has also opened up a whole new environment for…
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Boost E-Commerce Conversion Rate

How You Can Boost Your E-Commerce Conversion Rate This Year

New year, new goals. This is going to be the year you boost your e-commerce! The bane of all e-commerce is conversion. You see the numbers. People are actually visiting your site. But nobody is buying anything. Your e-commerce conversion rate is a sad dilemma. But there is hope. This…
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Instagram Tricks for Facebook

Instagram Tricks: How to Easily Get Your Insta-Content on Facebook

This post is all about Instagram tricks that will easily get your insta-photos refurbished for Facebook. We're also sharing the best times to post, and why. Facebook and Instagram: two social media giants that aren't showing any signs of slowing down. Social network veteran, Facebook, is on track to increase…
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Niche-Specific Keyword Strategy Tips

Niche-Specific Keyword Strategy Tips to Dominate Your Industry

Why not do all you can to be the captain of your industry? These keyword strategy tactics are all about dominating your niche. Don't you want to lead the pack? You've developed a slick but welcoming website. And you've even gathered some awesome content to launch your blog with a bang. But…
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Generational Social Marketing

Target Your Social Marketing to Each Generation (It’s Not Just for Millennials)

Remember when Facebook was just for college students? No longer - and that's how your social marketing should work. Here's how you can target all ages. Millenials don't exist. But neither do Baby-Boomers or Gen-Xers. At least, not the way Time Magazine or CNN or any major news outlet depicts…
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SEO Tactics to Crush Competition

Advanced SEO Tactics Will Have You Crushing the Competition

Ready to take your website to the next level? Of course you are - and these advanced SEO tactics are just what you need to crush your competition. Sometimes we imagine our competitors to be some evil henchman down in a basement down the street plotting our demise. But, really…
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Tracking Facebook Metrics

Tracking Facebook Metrics is Changing: Here’s How

How you track your Facebook metrics has changed since February 2017. We're sharing what you need to know to understand and stay on top. If you’ve got a business, there’s a good chance you’re using Facebook to market it. It currently enjoys the privilege of being the number one tool…
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Guide to Installing Facebook Pixel on Wordpress

The Beginner’s Guide to Installing Facebook Pixel on WordPress

If you're looking to install Facebook Pixel on Wordpress, you need to read this post. We're sharing exactly what you need to know to get it up and running here! If you're new to advertising on social media it's likely you have wondered how you can make full use of…
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Master Owner Responses to Google My Business Reviews

Master Owner Responses to Google My Business Reviews

Why You Need to Master Owner Responses to Google My Business Reviews Google My Business Reviews are more than just a way for your customers to review your business. It is also a way for you to ensure customer satisfaction. Customers want to be able to trust your company or…
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Facebook Marketing Basics to Master

Facebook Marketing Basics to Master

Stay Up to Date with Facebook Marketing Basics Facebook has over 186 billion monthly active users. The takeaway? If you're not optimizing your content for Facebook or sharing your content on your company's Facebook page, you're overlooking one of the most crucial marketing basics. Even if you're maintaining your company's…
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7 Steps to Maximizing ROI in a New Marketing Era

7 Steps to Maximizing ROI in a New Marketing Era

Traditional marketing techniques have fallen by the wayside as the Internet becomes the platform of choice for marketers. People no longer respond to direct advertisements. They demand value from their brands; something more than just a sales pitch. In other words, they're demanding content that informs and helps to solve problems.…
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Facebook Marketing Tactics

8 Facebook Marketing Features You May Not Be Aware Of

Looking for new ways to unlock the power of Facebook marketing? We've got you covered! With about 1.23 billion daily active users, Facebook continues to be a goldmine for businesses and digital marketers. But as technology advances, Facebook also revamps old features and introduces new ones to improve user experience.…
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Influencer Marketing

10 Benefits of Influencer Marketing You Should Know

It's worked on you: you see someone cool using and raving about a certain product online or in a social media post, and they next day you find yourself in line at the store, buying it for yourself. Why not harness the power of this strategy, called influencer marketing, for…
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What Does the Google Update Penguin 4.0 Mean For You?

What Does the Google Update Penguin 4.0 Mean For You?

SEO isn't a static practice, it's fluid and always evolving. Anybody that's worked in the industry can attest to that. There was a time when everyone was bolding, underlining, and italicizing keywords to help boost their rankings.  Now you'll rarely see stylized text outside of headlines and section breaks. These…
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