PR and SEO are usually thought of as separate disciplines, but there are benefits when they merge. We've outlined 6 ways PR and SEO companies can work together. Once upon a time, PR and SEO were two completely different disciplines. They also offered different digital marketing features. This is no…

Here’s something every business should be thinking about: Over 30% searches do not result in a click. People look up stuff and do not click on any of the suggestions Google gives them in these searches. Why should you be thinking about this? Well, why wouldn’t you be? One-third of…

Want to drop your SERPs? Want to get zero social shares? Make these 17 SEO web design mistakes. You've heard SEO is important. Otherwise, you wouldn't be here investigating it in the first place. But just how important is it? What's the big deal with SEO? Well, Google accounts for over…

SEO is a system of strategies that improve the visibility of a website on search engines so that you get more traffic. You do this by optimizing your customer's experience on your website. Customer experience has always been the goal of search engines. They want people to use their search engine…

When was the last time you picked up the phone book to search for an HVAC business? Or any business, for that matter? Exactly. You haven't, and you don't. In this digital age, you go right to the internet to find a reputable contractor in your area. But, you're a…

There's no better way to get more qualified leads than by optimizing your moving company's website SEO campaign. That, in turn, will increase relevant traffic to your site, resulting in high quality moving leads. It might seem unbelievable, but nearly half of small businesses still don't have a website. Maybe…

The AI is getting smarter. This line is often spoken with dread in sci-fi novels, but for digital marketers of today, it's a cause for hope. While AI hasn't taken over the world yet, it is getting better at deducing the intent behind search queries. What this increased intelligence means for…

Love 'em or hate 'em, emojis are everywhere. Emojis - or, literally, "picture characters" - are small images used to express ideas or emotions in tweets, texts, Facebook posts and more. Worldwide, 92% of the online population, from millennials to baby boomers, are using emojis as a quicker, more convenient, and…

What's the return on your online campaigns been like? Are you getting QUALITY leads? Are you getting a significant number of inquiries from your latest campaign? Or do you feel like, no matter what you do, you haven't been able to convert customers? There are so many ways to reach…

Whether traffic is coming from AdWords or another source, it is important to analyze the way visitors are using your site. Once the source of your traffic is discovered, what path it takes, and how it interacts with your site, your campaign can be optimized and your conversions increased. For example,…

Voice search SEO is the way of the future, and it certainly doesn't seem to be going anywhere. Voice search is only expected to increase in the coming years, and if your website isn't up to the task, you may find that your rankings drop. What's the difference between voice…

These days, it seems like everyone's selling their home. "For Sale" signs are going up and coming down like they're on a trampoline. Zillow is constantly turning over listings. Realtors are as busy as ever, making phone calls, hosting walk-throughs, closing deals without stopping. It's no wonder that everyone is…

Mobile SEO is one of the most important parts of a successful marketing strategy. Yet so many businesses still choose to ignore it.   The average person spends about 5 hours of their day on their smartphone. To put it in perspective, that is nearly one-third of all the hours…

Are your efforts to get earned media coverage bearing no fruit? Don't worry. Help is coming! Earned media (free media) coverage is unpaid publicity your web content receives when other websites -especially high authority websites- share, repost, mention or recommend it. Having your website links shared over and over doesn’t only…

Passive income experts joke about making "SWISS" dollars. In other words, "Sales While I Sleep Soundly." What if you could answer customer questions 24/7, serve relevant content on demand, and generate leads while you slept too? Enter Facebook Chat bots. In 2016, Facebook introduced bot functionality during its new Messenger…

Now that your business is up and running, how do you spread the word about what you have to offer? Awareness campaigns might be the answer you've been looking for. In recent years the world of marketing has undergone significant changes. Advertising campaigns involving print and television no longer have…

When you're determining what your digital marketing process should encompass, there's a lot to consider in terms of strategy — social media, SEO, and SEM all have to have the right wheels in motion. If you don't have the right momentum going, you can make some costly mistakes that can…

By 2019, 80% of all web traffic is projected to consist of video content and it's been a long time coming for businesses in the know. However, there are still many people out there who believe that video marketing is just a good idea, but not best practice. They're wrong!…

You've got $10k to spend on driving new sales. Should you spend it on digital marketing, or on PR? Okay, it's a trick question. To get the most bang for your buck, you need to invest in both PR and digital marketing. There's no denying that digital marketing is huge.…

Do the words 'website audit' fill you with fear? They shouldn't because it's one of the most productive things you can do for your business. A website audit or content audit is exactly what it sounds like. It is a full check on your website's accessibility, visibility and SEO success.…