Digital Marketing

A Quick Guide to Digital Marketing for Dummies

Do you feel like you have a firm grasp on digital marketing for your business? If the answer is no, you're not alone. With the rise of the internet, marketing possibilities for companies having been ever-expanding over the past few decades. And if you don't include these digital strategies in…
Continue reading
Why Hire a Digital Marketing Consultant

31 Reasons to Hire a Digital Marketing Consultant

Online competition is more fierce than ever, and if you’re not doing digital marketing correctly, your competitors will! Digital marketing might seem like a pain but it doesn’t have to be complicated. A digital marketing consultant can help you realize your online goals effectively and cost-efficiently. It may be tempting…
Continue reading
Useful Types of Digital Marketing

The Most Useful Types of Digital Marketing Available Today

We all know that digital marketing is important, but what does it mean and how should we use it? Digital marketing involves all marketing strategies and approaches that businesses use to reach their audience on digital platforms. Mobile phones, laptops, tablets--you name it! Did you know that 75% of consumers…
Continue reading
Is The Way We Search the Web Generational

Is The Way We Search the Web Generational?

Here's a quick question for you: who's the Internet's target market? Easy, right? The Internet's for everyone. Before we go any further, let's take a moment to establish who that 'everyone' we're referring to is. For the sake of ease, we're going to break down our demographics into three generational…
Continue reading
Influencer Marketing Guide for SEO

A Top Notch Influencer Marketing Guide for SEO

  Currently, one of the biggest trends in advertising is influencer marketing. Is this some passing craze? Unlikely. In a recent poll, 94% of companies that have tried it agree it's an effective strategy. What exactly is this type of marketing? How can it help to improve your SEO? And how…
Continue reading
PR and SEO Providers

6 Ways PR and SEO Providers Can Get the Most Out of Working Together

PR and SEO are usually thought of as separate disciplines, but there are benefits when they merge. We've outlined 6 ways PR and SEO companies can work together. Once upon a time, PR and SEO were two completely different disciplines. They also offered different digital marketing features. This is no…
Continue reading
Google search as your home page realty check

Google has Become Your Website!

Here’s something every business should be thinking about: Over 30% searches do not result in a click. People look up stuff and do not click on any of the suggestions Google gives them in these searches. Why should you be thinking about this? Well, why wouldn’t you be? One-third of…
Continue reading
SEO Web Design Mistakes Google Will Slay You Over

17 SEO Web Design Mistakes Google Will Slay You Over

Want to drop your SERPs? Want to get zero social shares? Make these 17 SEO web design mistakes. You've heard SEO is important. Otherwise, you wouldn't be here investigating it in the first place. But just how important is it? What's the big deal with SEO? Well, Google accounts for over…
Continue reading
SEO Solutions for Your WordPress Site

SEO Solutions for Your WordPress Site: A Quick Guide on Optimization

SEO is a system of strategies that improve the visibility of a website on search engines so that you get more traffic. You do this by optimizing your customer's experience on your website. Customer experience has always been the goal of search engines. They want people to use their search engine…
Continue reading
SEO for HVAC Industry

5 Ways to Optimize an HVAC SEO Campaign

When was the last time you picked up the phone book to search for an HVAC business? Or any business, for that matter? Exactly. You haven't, and you don't. In this digital age, you go right to the internet to find a reputable contractor in your area. But, you're a…
Continue reading
Moving Company SEO Tips

5 Ways to Optimize a Moving Company SEO Campaign

There's no better way to get more qualified leads than by optimizing your moving company's website SEO campaign. That, in turn, will increase relevant traffic to your site, resulting in high quality moving leads. It might seem unbelievable, but nearly half of small businesses still don't have a website. Maybe…
Continue reading
How Facebook AI Can Affect Your SEO

How Facebook’s AI Can Affect Your SEO

The AI is getting smarter. This line is often spoken with dread in sci-fi novels, but for digital marketers of today, it's a cause for hope. While AI hasn't taken over the world yet, it is getting better at deducing the intent behind search queries. What this increased intelligence means for…
Continue reading
Emoji Marketing Tips

7 Emoji Marketing Tips for Social Media

Love 'em or hate 'em, emojis are everywhere. Emojis - or, literally, "picture characters" - are small images used to express ideas or emotions in tweets, texts, Facebook posts and more. Worldwide, 92% of the online population, from millennials to baby boomers, are using emojis as a quicker, more convenient, and…
Continue reading
Optimize Pay Per Call Campaign

Optimize Pay Per Call Campaign

What's the return on your online campaigns been like? Are you getting QUALITY leads? Are you getting a significant number of inquiries from your latest campaign? Or do you feel like, no matter what you do, you haven't been able to convert customers? There are so many ways to reach…
Continue reading
Google Adwords Keyword Planner

How to Use Google AdWords Keyword Planner for SEO

Whether traffic is coming from AdWords or another source, it is important to analyze the way visitors are using your site. Once the source of your traffic is discovered, what path it takes, and how it interacts with your site, your campaign can be optimized and your conversions increased. For example,…
Continue reading
Voice Search SEO

How Voice Search SEO Affects Your Rankings

Voice search SEO is the way of the future, and it certainly doesn't seem to be going anywhere. Voice search is only expected to increase in the coming years, and if your website isn't up to the task, you may find that your rankings drop. What's the difference between voice…
Continue reading
Real Estate SEO Strategies

9 Real Estate SEO Tips to Generate Leads

These days, it seems like everyone's selling their home. "For Sale" signs are going up and coming down like they're on a trampoline. Zillow is constantly turning over listings. Realtors are as busy as ever, making phone calls, hosting walk-throughs, closing deals without stopping. It's no wonder that everyone is…
Continue reading
Mobile SEO Mistakes

The 9 Biggest Mobile SEO Mistakes to Avoid

Mobile SEO is one of the most important parts of a successful marketing strategy. Yet so many businesses still choose to ignore it.   The average person spends about 5 hours of their day on their smartphone. To put it in perspective, that is nearly one-third of all the hours…
Continue reading
Earned Media Coverage

How to Get Earned Media Coverage

Are your efforts to get earned media coverage bearing no fruit? Don't worry. Help is coming! Earned media (free media) coverage is unpaid publicity your web content receives when other websites -especially high authority websites- share, repost, mention or recommend it. Having your website links shared over and over doesn’t only…
Continue reading
Facebook Messenger Chat Bot

The Future of Facebook Messenger with Chat Bots

Passive income experts joke about making "SWISS" dollars. In other words, "Sales While I Sleep Soundly." What if you could answer customer questions 24/7, serve relevant content on demand, and generate leads while you slept too? Enter Facebook Chat bots. In 2016, Facebook introduced bot functionality during its new Messenger…
Continue reading