If you are an entrepreneur, you probably know the importance of marketing. Without a feasible marketing strategy, all your efforts may be for nothing no matter the quality of your products/services. And to create a working sales strategy, understanding your online sales funnel is of paramount importance. What is a…

In the days of yore, if you wanted to promote your local business, your main tools would be: media advertising direct mail advertising telephone selling trade shows; and face-to-face selling Today, if you want to stay competitive and gain more customers, you have to know how to do local inbound…

Nobody likes advertising. Except when it comes to Super Bowl time. Then everybody loves ads. But most of the time, the people of the internet aren't paying attention to ads. And with the advent of the "Skip This Ad" button on platforms like YouTube, audiences no longer have to sit through ads…

These days, serious social conversations rarely happen offline. Since the introduction of social networking platforms, social conversations have gone online. In the United States, internet users spend 20 percent of their web time on social media platforms such Facebook, Twitter, and Snapchat. As a business owner, this means you must…

Small businesses have always thrived and died by the word of mouth. Even before technology revolutionized the way we do things, a business performance would be adversely affected if too many people said bad things about it. Fast forward to today when customer's reviews are now digitized through online platforms. A…

We all know that getting your landing pages and your product pages at the top of Google's ranking is important, but what's the best way to do this? Do you really know what's going to get you to the top? There's a lot of competition out there. Getting ahead is all…

Why should you optimize SEO for your WordPress website? WordPress is one of the best content management systems for SEO. By optimizing your SEO, you can improve your rankings, gain more visitors and customers, and have a great website. These 5 WordPress SEO tips below are just the beginning of your…

It can feel like there's a new social media platform to master every couple of weeks. You know you need to use them or your social SEO will suffer. But you've already wasted so much time on building social media profiles. And you have no idea if they even did any…

SEO isn't a static practice, it's fluid and always evolving. Anybody that's worked in the industry can attest to that. There was a time when everyone was bolding, underlining, and italicizing keywords to help boost their rankings.  Now you'll rarely see stylized text outside of headlines and section breaks. These…

It's worked on you: you see someone cool using and raving about a certain product online or in a social media post, and they next day you find yourself in line at the store, buying it for yourself. Why not harness the power of this strategy, called influencer marketing, for…

Looking for new ways to unlock the power of Facebook marketing? We've got you covered! With about 1.23 billion daily active users, Facebook continues to be a goldmine for businesses and digital marketers. But as technology advances, Facebook also revamps old features and introduces new ones to improve user experience.…

Traditional marketing techniques have fallen by the wayside as the Internet becomes the platform of choice for marketers. People no longer respond to direct advertisements. They demand value from their brands; something more than just a sales pitch. In other words, they're demanding content that informs and helps to solve problems.…

Stay Up to Date with Facebook Marketing Basics Facebook has over 186 billion monthly active users. The takeaway? If you're not optimizing your content for Facebook or sharing your content on your company's Facebook page, you're overlooking one of the most crucial marketing basics. Even if you're maintaining your company's…

Why You Need to Master Owner Responses to Google My Business Reviews Google My Business Reviews are more than just a way for your customers to review your business. It is also a way for you to ensure customer satisfaction. Customers want to be able to trust your company or…

If you're looking to install Facebook Pixel on Wordpress, you need to read this post. We're sharing exactly what you need to know to get it up and running here! If you're new to advertising on social media it's likely you have wondered how you can make full use of…

How you track your Facebook metrics has changed since February 2017. We're sharing what you need to know to understand and stay on top. If you’ve got a business, there’s a good chance you’re using Facebook to market it. It currently enjoys the privilege of being the number one tool…

Ready to take your website to the next level? Of course you are - and these advanced SEO tactics are just what you need to crush your competition. Sometimes we imagine our competitors to be some evil henchman down in a basement down the street plotting our demise. But, really…

Remember when Facebook was just for college students? No longer - and that's how your social marketing should work. Here's how you can target all ages. Millenials don't exist. But neither do Baby-Boomers or Gen-Xers. At least, not the way Time Magazine or CNN or any major news outlet depicts…

Why not do all you can to be the captain of your industry? These keyword strategy tactics are all about dominating your niche. Don't you want to lead the pack? You've developed a slick but welcoming website. And you've even gathered some awesome content to launch your blog with a bang. But…

This post is all about Instagram tricks that will easily get your insta-photos refurbished for Facebook. We're also sharing the best times to post, and why. Facebook and Instagram: two social media giants that aren't showing any signs of slowing down. Social network veteran, Facebook, is on track to increase…