How you track your Facebook metrics has changed since February 2017. We're sharing what you need to know to understand and stay on top. If you’ve got a business, there’s a good chance you’re using Facebook to market it. It currently enjoys the privilege of being the number one tool…

Ready to take your website to the next level? Of course you are - and these advanced SEO tactics are just what you need to crush your competition. Sometimes we imagine our competitors to be some evil henchman down in a basement down the street plotting our demise. But, really…

Remember when Facebook was just for college students? No longer - and that's how your social marketing should work. Here's how you can target all ages. Millenials don't exist. But neither do Baby-Boomers or Gen-Xers. At least, not the way Time Magazine or CNN or any major news outlet depicts…

Why not do all you can to be the captain of your industry? These keyword strategy tactics are all about dominating your niche. Don't you want to lead the pack? You've developed a slick but welcoming website. And you've even gathered some awesome content to launch your blog with a bang. But…

This post is all about Instagram tricks that will easily get your insta-photos refurbished for Facebook. We're also sharing the best times to post, and why. Facebook and Instagram: two social media giants that aren't showing any signs of slowing down. Social network veteran, Facebook, is on track to increase…

New year, new goals. This is going to be the year you boost your e-commerce! The bane of all e-commerce is conversion. You see the numbers. People are actually visiting your site. But nobody is buying anything. Your e-commerce conversion rate is a sad dilemma. But there is hope. This…

If you're not using Instagram to augment your local search marketing efforts, you're doing it wrong. We're sharing simple tips to level-up your efforts here. Social media has revolutionized the way people connect and stay in touch, which means that it has also opened up a whole new environment for…

Looking for high quality backlinks, but not sure where to start? We've got the guide for you. This is backlinks 101, and we're leaving no stone unturned. By this point, you know how important backlinks are for search engine optimization. Studies show that 99% of websites within the first 50…

You know you need to be on social to market your business, but for some reason it's not sticking. No worries. This social media training guide is here to help. Does your company actively engage on social media outlets as part of your marketing strategy? I'm sure you've answered "yes"…

Link building - you know you need it, but those waters are murky. Don't worry - these SEO backlink ideas are about what to expect in 2017/18. How do they do it? How are other bloggers and business able to get so much traffic? How are they able to consistently…

Semantic search changed the game for SEO - but not many truly understand what it means for their business. No worries. We're sharing what you need to know here. If there is one thing you and your business know more than any other, it's how quickly the online world can…

If you haven't migrated your site from HTTP to HTTPS, we need to talk. Don't let yourself fall in the SERPs. Read our guide on how to get things going. If you've been putting off switching your website over from HTTP to HTTPS security, listen up! You're not alone. A…

Are your digital marketing efforts prepped for holiday shoppers? Get ready. We're sharing everything you need to know to crush it this holiday season. Holiday shoppers are already revving up and business owners are trying to capture as many of them as possible as gift-givers, families, and friends hit the…

Look - all the cool kids are using Snapchat, and this includes marketers. If you're scratching your head about the right Snapchat marketing strategy, read on. Snapchat has been steadily growing the past few years. It currently has over 150 million daily users, surpassing Twitter to become the second most…

Your business needs customer feedback and reviews - are you getting enough? Studies show that 70% of customers will leave feedback - here's how to get it. Is your business actively seeking customer feedback and reviews? If not, it's time to pay close attention. Because in the ever competing online…

You'll be blown away by how much traction you can get for your business simply by repurposing content - it's an inbound marketing hack that works. Here's how. Do you struggle to come up with new content for your business's blog every week? Creating fresh content on a frequent basis…

Politicians have built campaigns on Twitter. Are you using a Twitter strategy for your business? If not, fear not - here's the top strategy to know about. To build a successful business, all you need is customers, right? Not exactly. To really get your business off the ground and growing,…

SEO is incredibly rewarding, but it's also complex. That's why we've put together this SEO seminar for the "lazy marketer" with 5 actionable tips to use today. "Work smarter, not harder." This advice should not be taken to mean that smart work is not also hard work. Here's another axiom…

High SERPs and organic search can be everything for a business - especially when they earn you click-throughs. Here's how to get more people to click your link. If your business has been relying solely on paid ads to boost traffic to your website, you may be missing out on…

Have you heard? Google's set a possum free, and he's wreaking havoc on local search. As a local SEO expert, let's share what you need to know to stay on top. September 2016 was quite an interesting month for local SEOs. Many dread Google's algorithm updates, and like the others,…