Passive income experts joke about making "SWISS" dollars. In other words, "Sales While I Sleep Soundly." What if you could answer customer questions 24/7, serve relevant content on demand, and generate leads while you slept too? Enter Facebook Chat bots. In 2016, Facebook introduced bot functionality during its new Messenger…

Now that your business is up and running, how do you spread the word about what you have to offer? Awareness campaigns might be the answer you've been looking for. In recent years the world of marketing has undergone significant changes. Advertising campaigns involving print and television no longer have…

When you're determining what your digital marketing process should encompass, there's a lot to consider in terms of strategy — social media, SEO, and SEM all have to have the right wheels in motion. If you don't have the right momentum going, you can make some costly mistakes that can…

By 2019, 80% of all web traffic is projected to consist of video content and it's been a long time coming for businesses in the know. However, there are still many people out there who believe that video marketing is just a good idea, but not best practice. They're wrong!…

You've got $10k to spend on driving new sales. Should you spend it on digital marketing, or on PR? Okay, it's a trick question. To get the most bang for your buck, you need to invest in both PR and digital marketing. There's no denying that digital marketing is huge.…

Do the words 'website audit' fill you with fear? They shouldn't because it's one of the most productive things you can do for your business. A website audit or content audit is exactly what it sounds like. It is a full check on your website's accessibility, visibility and SEO success.…

If you are an entrepreneur, you probably know the importance of marketing. Without a feasible marketing strategy, all your efforts may be for nothing no matter the quality of your products/services. And to create a working sales strategy, understanding your online sales funnel is of paramount importance. What is a…

In the days of yore, if you wanted to promote your local business, your main tools would be: media advertising direct mail advertising telephone selling trade shows; and face-to-face selling Today, if you want to stay competitive and gain more customers, you have to know how to do local inbound…

Nobody likes advertising. Except when it comes to Super Bowl time. Then everybody loves ads. But most of the time, the people of the internet aren't paying attention to ads. And with the advent of the "Skip This Ad" button on platforms like YouTube, audiences no longer have to sit through ads…

These days, serious social conversations rarely happen offline. Since the introduction of social networking platforms, social conversations have gone online. In the United States, internet users spend 20 percent of their web time on social media platforms such Facebook, Twitter, and Snapchat. As a business owner, this means you must…

Small businesses have always thrived and died by the word of mouth. Even before technology revolutionized the way we do things, a business performance would be adversely affected if too many people said bad things about it. Fast forward to today when customer's reviews are now digitized through online platforms. A…

We all know that getting your landing pages and your product pages at the top of Google's ranking is important, but what's the best way to do this? Do you really know what's going to get you to the top? There's a lot of competition out there. Getting ahead is all…

Why should you optimize SEO for your WordPress website? WordPress is one of the best content management systems for SEO. By optimizing your SEO, you can improve your rankings, gain more visitors and customers, and have a great website. These 5 WordPress SEO tips below are just the beginning of your…

It can feel like there's a new social media platform to master every couple of weeks. You know you need to use them or your social SEO will suffer. But you've already wasted so much time on building social media profiles. And you have no idea if they even did any…

SEO isn't a static practice, it's fluid and always evolving. Anybody that's worked in the industry can attest to that. There was a time when everyone was bolding, underlining, and italicizing keywords to help boost their rankings.  Now you'll rarely see stylized text outside of headlines and section breaks. These…

It's worked on you: you see someone cool using and raving about a certain product online or in a social media post, and they next day you find yourself in line at the store, buying it for yourself. Why not harness the power of this strategy, called influencer marketing, for…

Looking for new ways to unlock the power of Facebook marketing? We've got you covered! With about 1.23 billion daily active users, Facebook continues to be a goldmine for businesses and digital marketers. But as technology advances, Facebook also revamps old features and introduces new ones to improve user experience.…

Traditional marketing techniques have fallen by the wayside as the Internet becomes the platform of choice for marketers. People no longer respond to direct advertisements. They demand value from their brands; something more than just a sales pitch. In other words, they're demanding content that informs and helps to solve problems.…

Stay Up to Date with Facebook Marketing Basics Facebook has over 186 billion monthly active users. The takeaway? If you're not optimizing your content for Facebook or sharing your content on your company's Facebook page, you're overlooking one of the most crucial marketing basics. Even if you're maintaining your company's…

Why You Need to Master Owner Responses to Google My Business Reviews Google My Business Reviews are more than just a way for your customers to review your business. It is also a way for you to ensure customer satisfaction. Customers want to be able to trust your company or…