The Snippet of the Future: Everything You Need to Know About Schema Markup Types

Imagine this, Over 10 million businesses are using schema markup to get their websites noticed. If your company isn’t familiar with types of schema markup, then you’re already behind.

Let’s face it, with so many webpages online, it can be incredibly hard to make yours stand out. If this sounds familiar, then it might be time to take your digital marketing game plan to the next level. 

Want to make your website more relevant? Here’s everything you need to know about schema markup types and the rise of the FAQ search result snippet.

Everything You Need to Know About Schema Markup Types

Understanding Schema Markup

The first thing to understand is what schema markup is in the first place. In a nutshell, schema markup is the latest trend to hit the search engine optimization world. However, schema markup is actually theleast popular form of search engine optimization.

This is because schema markup is still relatively new to the technology crowd. That being said, it’s pretty easy to understand it. Just remember that it can really give your company’s website a boost by putting your brand at the top of the search engine result pages.

The goal is to increase your company’s web traffic as quickly as possible.

So, schema markup is a type of code that you can add to your website to make it more visible to your audience. It does this by using specific information to make sure that it gives your search result to the right target customer. 

Essentially, the end result will be your company’s website at the top of the search engine results page. For instance, your company’s schema markup could include anything from the name of your business, to local events held at your company.

That’s not all. On top of putting your site into the list of search results, your schema markup can also tell your search engine the underlying message of your content. Plus, schema markup can use a special vocabulary that can generate more viewers for your website. 

How SEO Planning Works

Figuring out how to use technical SEO isn’t as hard as you might think, and schema markup follows under the same path.

The origins of schema markup all started as the brainchild of several major companies, including: 

– Yahoo

– Bing

– Google

By adding schema markups to your site, you’re automatically getting more exposure on your search engine results page. The goal is to let webmasters know how to market your data online. With so much information included in your schema markup, it’s no wonder why so many people call it “your virtual business card.”

Schema markup was created to make the Internet a more user-friendly place. That being said, your business can capitalize on this digital economy by adding schema markup to your website.

Search engine optimization planning is fantastic for:

– Blogs and articles

– Small companies

– Eateries

– Movie ratings

– Literary reviews

– Publicizing events

– Promoting products

Of course, you should know that there are tons of different types of schema out there too. It includes schedules for medical dosages all the way to inventories for retail stores. So, it’s highly likely that you’ll be able to find the right one for your industry. 

Why Structured Data is Important

The next thing to understand is a rich snippet. A rich snippet is a structured data markup that allows you to change up the HTML on your website.

You use it to let search engines get a better understanding of what’s on your website.

However, why is structured data for SEO so crucial for your website?

Rich snippets are a wonderful example of structured data markup in action. It’s meant to give your content real-life relevancy for those looking to purchase your services online. 

When you apply rich snippets to your company site your search result page will become way more detailed. For example, your everyday website ad can be transformed to include product pictures, reviews, and prices with schema markup. Try adding rich snippets to your organization’s website sometime soon.

The best part to all of this is,anyone can utilize the perks of using rich snippets once they install them on their website.

Nevertheless, rich snippets are usually reserved for the top-rated companies on your search engine result page. Plus, rich snippets are also only shown if they display a lot of useful information for “Frequently Asked Questions” search results.

Google places guidelines on the use of rich snippets as well. One of the biggest guidelines to follow is making sure that your structured data refers to an actual product or service. Another rule is to ensure that your customer reviews are user-friendly and ready to be viewed.

Boosting Traffic with Schema Markup

Another reason why your company needs to use schema markup to draw visitors to its website is to gain a larger organic audience using certain keywords.

You can always begin by looking at the most popular schemas for inspiration. Once you’ve done that, it’s effortless to find the perfect one to suit your organization. 

With schema markup, you can never go wrong with tagging too many items in a post. That’s why Schema.org recommends, “The more content you mark up, the better.”

When you begin to understand the different types of items you can tag, you’ll find that your markup options are almost limitless, but there’s a kicker. 

According to Schema.org, “You should mark up only the content that is visible to people who visit the web page, and not content in hidden divs or other hidden page elements.”

In terms of search engine optimization crazes, it seems as if schema markup will be here to stay, so it is vital that you start learning about using microdata for your business.

Not only will this put your organization on top of the search engine result pages, but it will also give your company a competitive edge as well.

If you are looking to cut costs and boost traffic, then your company could definitely benefit from implementing schema markups on its website.

How to Use Schema Markup

Next, lets talk about how to actually use a schema markup.

First, open up your website. In a separate tab, you need to click on Google Structured Data Markup Helper.

Then it’s time to figure out what kind of information you want to add schema markup to. Even though you’re going to see a couple of options, there’s really not that many to choose from on the list. 

Once you found what you’re looking for, copy and paste the target URL that you’re trying to promote into Google Structured Data Markup Helper. If you don’t have an HTML available, you can always paste in your company website’s URL as well.

At this point, you can click on the button “Start Tagging.” The website that you selected will upload within your markup tool.

The next step is to tag all of the items in your post. Look at the left-hand side of your web browser to see your content. Then, drag over your data from the left to the righthand side of your screen. 

Take a moment to highlight the section of your content that you want to get marked up. For example, if you’re trying to promote an article, you can highlight the article’s name to add it to your schema markup. 

Once you’re finished with that part, you can choose the “Name” button from the tooltip on your computer screen. After you’ve selected “Name,” the tooltip on your page puts it in the “Data Items” section on the righthand side of your screen.

Additional Schema Markup Tips

After you’ve spent time highlighting the items you’d like to turn into rich snippets, you can keep adding items to markup to your list.

Even though you may not be able to tag every single item on your page, it’s better than not getting started at all. The most important part is to add in as many schema markup tags as you can.

Once you have completed what you want, click on the “Create HTML” button. Once your website refreshed, you should be able to see the HTML version of your company page, with microdata put into the spots that you previously picked out. 

Also, do your best to gain access to your source code or CMS. 

Once you do, you can plug in all of your highlighted rich snippets into the right spots on your web page. If you are having a hard time finding it, just find your yellow markers to locate the code for your schema markup. 

If you aren’t exactly computer savvy, an easier step is to download the HTML file that’s automatically generated on your computer. Once that has finished downloading, copying and pasting it into your source code or CMS should be stress-free.

Click on the “Finish” button and you’ll be well on your way to successfully adding schema markup to your company website. After that, use Google’s Structured Data Testing Tool to get a sneak peek of what your website looks like.

Add Schema Markup to Your Website Now

From understanding schema markup to finding out how SEO planning works, there are tons of ways to get your website to the top of the list. Adding schema markup to your website is a great way to generate more traffic, and help your company reach out to places you might not have thought you could.

If you are still having trouble, feel free to contact us for a free consultation today.

Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.

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About the author...

Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.

With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.

Jason Hall 5Channels.com

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