Facebook has nearly 1.5 billion users around the world that log into the site every day. That’s 66 percent of its user base that is on the site daily. If you consider American users, the number jumps to 74 percent, half of whom check the site more than once in a day.…

It’s no secret that the holiday season is the most wonderful and stressful time of the year, especially for business owners. If you want to take advantage of this high buying season and save some stress, it’s wise to start developing your holiday marketing strategy now. Here are ten holiday…

Website owners use Google Analytics to measure the rankings analytics of their site. Google ranks websites based on several metrics. A metric is a number, like a percentage or a count of something. For instance, Pageviews, which tells you how many pages were viewed, and Users tells how many people…

Over 24 hours, online retailers sold over $5 billion on the last Black Friday. That’s a 16.9 percent increase over the previous year. Black Friday can be a huge sales day for many businesses. That’s how the name was coined in the first place. The day after Thanksgiving was the day many…

Every company since the dawn of time has had a marketing strategy. Whether that marketing strategy worked or not is an entirely different story. Companies nowadays are searching for the best avenues and outlets to place their marketing when, in reality, there's no clear cut answer. Your marketing needs depend…

In the deepest, darkest corners of the internet, Facebook pixels are watching and waiting for us to make a move. Facebook pixels have revolutionized advertising campaigns. Now, marketers can track conversation campaigns, and create custom audiences based on traffic to their websites. With this tool, you can reach untapped audiences by…

85% of web crawlers prefer a seamless experience across all devices or platforms. There’s a term for this kind of seamless experience. Responsive Design. Sure, you might have heard the term “responsive web design” before, but do you know what it actually means, or just how important it is when it…

Here's a shocking statistic, only 3% of journalists reported that they actually relied on press releases for their work. As a matter of fact, just a little over half of the survey respondents admitted that they use press releases in any way, shape, or form. Despite this fact, they still receive hundreds of press releases to review…

Content marketing is an essential piece of any digital marketing campaign, but how can you accurately gauge the value of your efforts? Your content has a few clear effects as well as some more abstract ones, so it can be difficult to get a read on the actual ROI of…

Not convinced of the power of social media for business? 77% of consumers currently report that they’re more likely to purchase something from a brand that they follow on social media than from a brand they don’t follow. Social media has turned into a great tool for businesses of all sizes, but…

Imagine this, Over 10 million businesses are using schema markup to get their websites noticed. If your company isn't familiar with types of schema markup, then you're already behind. Let's face it, with so many webpages online, it can be incredibly hard to make yours stand out. If this sounds familiar, then it might be time…

If you're spending all of your energy trying to reach customers through social media, you might want to reconsider. Email is still a more effective way to acquire customers. In fact, 80% of small retailers claim that email marketing drives customer acquisition and retention. As a business owner, you need to spend your marketing budget…

Here's the deal, paid media is a nearly $18 billion industry globally. For the digital newspaper industry, that amounts to almost $5.6 billion per year. However, what about Facebook and LinkedIn ads? Nowadays,these are the key to generating the highest return on investments for business owners. Want to give your company a little boost?…

Did you know that if you include a high-quality photograph in your social media and advertising you have a 650% increase in interaction with potential customers versus an ad with text alone? If you are looking for quality photographs for your business, but don't want to break the bank, you can find…

Facebook Live is an incredible way to not only raise awareness for your brand, but also get quality leads that will grow your business. There's no better way to display your personality to your customers than showing them the person behind the company. This feature has changed the marketing game…

There are a whopping 160 million LinkedIn users in America alone, giving us thehighestnumber of LinkedIn members in the world. Creating a professional LinkedIn company page is a great way to put your business on the map. Here's the kicker though, getting more LinkedIn followers on your profile is super challenging. Want to learn how to get…

Social selling is primarily the use of social media sites to locate and close deals with new prospects. Salespersons use social media to create value, and answer questions from prospective buyers. The salespeople respond to the customer comments, and create awareness, until the prospect is ready to make a purchase.…

Doing digital marketing for your business? You've likely heard about influencer marketing.  Marketing your brand using influencers can pay dividends for your company. Knowing how to use the right brand influencers can give you a strong return on investment (ROI). Influencer marketing is powerful due to human nature. It works because humans…

Is organic search not doing enough to drive traffic to your website? Do you want to know how paid search advertising will benefit you? Well, if you want to learn how paid search advertising helps, you came to the right place. Paid search advertising is also known as search engine…

Snapchat is a widely underused tool in the marketing world. It only accounts for 0.6% of the ad market in the United States. Compare that to Google and Facebook, which together (according to the same source) boast a combined 57.7% of ad spending. Clearly, Snapchat has a way to go before it…