TikTok is one of the most popular and fastest-growing social media platforms out there. With the recently announced TikTok Shopify tab, it’s about to become even more powerful for businesses. You can’t have spent much time in the digital media marketing space without hearing about TikTok. It took the world by storm a…

The Google algorithm is something that holds a lot of influence on the way we live our lives. As users, we depend on the algorithm to provide us with relevant information. Without it, we might not have any ability to navigate the web. As business owners, we seek to find…

Google recently announced that it would no longer be using safe browsing status as a ranking category. They are making this change to more accurately measure the quality of web pages on Google search results pages and provide users with the most relevant content for their specific query. This is…

We've all imagined that moment when customers come rushing through our (virtual) door to snap up that Black Friday deal we conjured up during a marketing brainstorming session. While Black Friday might tempt you as the perfect opportunity to boost sales, even the best offer can fall flat if you…

In a recent review, 41% of businesses said they felt link-building was the most challenging SEO technique for their brand to master. If you're struggling with your own link-building efforts, you're in good company. However, this process doesn't have to be nearly as challenging as it comes across. You see,…

According to Business of Apps, Instagram had an estimated 1.16 billion users in the third quarter of 2020. This is up from 1000 million users in June 2018, 500 million in June 2016, and 130 million in June 2013. These numbers demonstrate just how exponentially Instagram has grown throughout the…

One of the trickiest things about search engine optimization is the fact that all of your hard work can be washed away with the sweep of a change to an algorithm. Changes don't tend to dishevel all of your rankings, but they could bump you down a couple of notches.…

Google released its new product review algorithm update on April 11th, 2021. Google specifically targeted this algorithm update toward product review websites and blogs. The update not only tells us what kind of things Google isn't looking for in these websites. It also tells us what kinds of things Google…

Websites with an active blog are 434% more likely to be found on Google. This is because these companies have more indexed pages that are ready and waiting to be found. With stats like this, it's easy for businesses to jump on board and decide to launch their content marketing…

Did you know that green represents health and stress relief? What about the fact that yellow is the first color that infants see because it's the easiest color for their eyes to detect? Have you heard that purple invokes mystery and innovation? If it's your first time hearing about these…

Google updates are a big deal in the SEO world, right? Google has announced that they are rolling out an update in June/July 2021 that will change how users interact with search results pages. We’ve gathered the information about what you can expect leading up to the update. The changes…

The past year has seen a host of new search trends online, with Google citing Coronavirus as the most searched term. The search engine continues to dominate with a 92% share of the global market. Mobile use increased from the previous year and organic search is more important than ever. So, what new…

One of the fiercest fights in modern retail is for grocery shelf space. Almost no tactics are out of bounds, because companies know where a product is placed has a massive effect on its sales. Your favorite cereal might depend on what shelf you found it on. These are the insights…

Did you know that, if a website links back to your website, this demonstrates to Google’s search algorithms that the content you have on your website is valuable? As a result, when customers look up products or services related to your company, your website will show up sooner in Google…

Around 90 percent of marketers found content marketing to be effective in their companies. It highlights the value of not only content marketing but having a marketing plan that creates quality content. Creating quality content is all a part of marketing ops, which stands for marketing operations. Marketing operations is a significant…

One of the key elements of a successful marketing plan is being able to adjust. You need to be able to figure out what works for your target market. Part of adjusting is A/B testing your website, your content, and your advertisements. The end result of A/B testing is being able to…

According to the 2018 Demand Generation Benchmark Survey, 61% of marketers ranked being able to measure and analyze their business’s marketing impact as a priority. This goes to show how important it is to measure and analyze marketing efforts for any business owner. If you want to measure and analyze your marketing…

It’s always hard trying to strategize for the future. Due to the turbulence of 2020, consumer trends have changed. 2021 looks to be another year of uncertainty, but hopefully recovery. Consumer psychology and consumer trends changed in 2020, and they will continue to shift in 2021. Change can be scary,…

Did you know Facebook has created special models to test for (and shut down) fake accounts? The TIES model, one of many used to monitor false activity, use bots and expert supervision. Even with this system, errors still occur. If you’re wondering why your Facebook ad account got disabled, don’t worry. Learn…

The estimated amount spent on advertising and marketing is nearly $400 billion. A lot of businesses see the benefit of advertising and marketing, which is why so much is spent on each of them. So, what exactly is the difference between marketing and advertising, and how do you know which is…