Microtargeting Marketing to a Niche Audience

Microtargeting: Marketing to a Niche Audience

  Have you ever had that eerie moment where you've sat at the dinner table and you're talking about having Mexican food for dinner. Then you go onto Amazon to check up on a delivery you have due, and you see it. A massive banner ad for home delivery Mexican…
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How to Create Effective Landing Pages

How to Create Effective Landing Pages

Your landing page is one of the first impressions visitors to your website gets of your company, making it a very important part of your digital marketing strategy. Landing pages are also a great way to funnel traffic to a targeted destination on your website to help you convert customers, which…
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Your Guide to Custom Intent Audiences

Your Guide to Custom Intent Audiences

  Custom intent audiences are the latest PPC tool available from Google, and they are game-changing. The change primarily shifts the focus towards targeting. Instead of worrying about static demographics, custom intent audiences allows you to target people actively searching for what you offer. Imagine someone in your city searching…
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Does Email Marketing Still Work

Does Email Marketing Still Work?

Is Email Marketing Dead? Trends Say Otherwise! Is email marketing dead? Whether you're a search agency or a local business, there are compelling reasons to still include email marketing! You've heard marketing professionals whisper it over the water cooler. Email marketing is dead; it's not like it was in 1996,…
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15 Lead Prospecting Tips for the Real Estate Market

15 Lead Prospecting Tips for the Real Estate Market

Top 15 Lead Prospecting Tips for the Real Estate Market Considering how competitive the real estate market is, you need to know how to keep a constant flow of leads coming in. Learn how to do lead prospecting here. Prospecting for leads in the real estate market? Do you have…
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7 Lead Generation Tactics for Hotels or Beach Houses

7 Lead Generation Tactics for Hotels or Beach Houses

Top 7 Lead Generation Tactics for Hotels/Beach Houses Struggling with getting leads for your hotel or beach house? Check out our top 7 lead generation tactics for the travel and hospitality industry. Are you leveraging lead generation tactics for your hospitality and travel business yet? If you aren't, then you…
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Top Lead Sourcing Tactics for Medical Specialists

Top Lead Sourcing Tactics for Medical Specialists

Top Lead Sourcing Techniques for Medical Specialists Are you having trouble getting more patients to come check out your website or clinic? Click here for the top lead sourcing tactics for medical specialists. Someone found your website because of a search for your medical specialty. Now it's your job to…
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Local Lead Generation Tactics for Dentists and Chiropractors

Local Lead Generation Tactics for Dentists and Chiropractors

Local Lead Generation Tips for Dentists & Chiropractors Want more patients? Of course you do! Let's talk about how to harness the power of local lead generation for your dental or chiropractic clinic. The thing dentists and chiropractors have in common is that people usually only come to you when…
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How Will the Facebook VR Experience Impact Social Media

How Will the Facebook VR Experience Impact Social Media

Social media just took a big step forward with the introduction of the VR experience. How is this going to impact all media platforms? Facebook acquired Oculus VR back in 2014 for $2 billion. With an investment that big, it comes as no surprise that Facebook CEO Mark Zuckerberg has…
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How to Do Law Firm SEO Right

How to Do Law Firm SEO Right

Law Firm SEO: Are You Doing It Right? These days, it's not enough for you to be just a great lawyer. You have to get your name out there with law firm SEO. The world of marketing isn't like it used to be. Gone are the days when you could…
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How to Do Lead Acquisition for the Legal Market

How to Do Lead Acquisition for the Legal Market

Lead Acquisition: A How-To Guide for the Legal Market Acquiring new clients is the goal of every law firm. Here, we'll talk about lead acquisition techniques to drive more clients to your website/office. Marketing is the most straightforward way to set your legal service apart from your competition. Putting in…
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Paid Ads Why Yours Are Failing What to Do About It

Paid Ads: Why Yours Are Failing & What to Do About It

You've been tweaking and tweaking your ads just to see the needle move, but it's just not working. Here's why your paid are failing & what you can do about it. On average, businesses earn $2 for every $1 they spend on AdWords. So why is your paid ads campaign failing…
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Top Tips for Writing an Elevator Pitch

Top Tips for Writing an Elevator Pitch

Tips for Writing an Elevator Pitch An elevator pitch isn't just for people looking to get hired. It can be a powerful tool for businesses. Here are some tips on how to write one for your company. Have you ever been introduced to someone and found yourself at a loss…
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How New Facebook Ad Transparency Will Affect Your Marketing Process

How New Facebook Ad Transparency Will Affect Your Marketing Process

Facebook has changed their ad strategy. Targeted ads are being replaced by full ad transparency. Do you know how this will change your marketing process? As many of you marketers already know, Facebook is partial to the odd update. Usually, if we work with Facebook and not against them, these…
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How to Avoid Facebook Jail

How to Avoid Facebook Jail

A Guide to Avoiding Facebook Jail Facebook jail sounds like a made up thing but it's real and it can affect your business. Find out how you can avoid Facebook jail with this handy guide. Facebook remains as the most popular social media platform in the world, with 79% of…
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How You Can Use Paid Social for Content Marketing

How You Can Use Paid Social for Content Marketing

Content marketing is all about getting your content viewed. However, organic reach only goes so far. Paid social will help you reach more readers and fast. Many content marketers get lost in the translation when they are creating their strategy. They just focus on good content. Yes, providing high-quality content…
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Can Chatbots Help Improve Customer Engagement

Can Chatbots Help Improve Customer Engagement?

Know people who think chatbots are useless? They probably don't know how to use them effectively for digital marketing. There are more than 2.5 billion social media users worldwide today. Still, social media is not the biggest thing right now, messaging apps are. Businesses are taking advantage of that by implementing a…
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Your Ultimate Guide to HVAC Marketing in 2018

Your Ultimate Guide to HVAC Marketing in 2018

The Ultimate Guide to HVAC Marketing in 2018 No matter what industry you're in, marketing is ever-evolving. Here's everything you need to know about HVAC marketing in 2018 so you can prepare & do it right. The marketing landscape for small businesses is becoming more and more complex. However, the…
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Why Hiring a Content Specialist Will Help Your Google Rank

Why Hiring a Content Specialist Will Help Your Google Rank

Ranking on Google is important for attracting more customers. Keeping your content rich is a must. Hiring a content specialist will help you get a top ranking fast. What's the best way for today's businesses to reach their target audience? Here's a hint: It's not radio or television! If you…
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SEO vs SEM Is One Better Than the Other

SEO vs SEM: Is One Better Than the Other?

SEO vs SEM: Which One's Better for Your Biz? Confused by the SEO vs SEM debate? Don't worry. We'll break it all down for you and show you tips on how to incorporate both into your digital marketing plan. Unless you've been going through your digital marketing experience with packing…
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