How to Choose the Best Marketing Tactics for Your Business

How to Choose the Best Marketing Tactics for Your Business

Every company since the dawn of time has had a marketing strategy. Whether that marketing strategy worked or not is an entirely different story. Companies nowadays are searching for the best avenues and outlets to place their marketing when, in reality, there's no clear cut answer. Your marketing needs depend…
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Everything You Need to Know About Facebook Pixel

Facebook Pixel Tutorial: Everything You Need to Know About Facebook Pixel

In the deepest, darkest corners of the internet, Facebook pixels are watching and waiting for us to make a move. Facebook pixels have revolutionized advertising campaigns. Now, marketers can track conversation campaigns, and create custom audiences based on traffic to their websites. With this tool, you can reach untapped audiences by…
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The Importance of Responsive Web Design

How’s Your Responsiveness? The Importance of Responsive Web Design

85% of web crawlers prefer a seamless experience across all devices or platforms. There’s a term for this kind of seamless experience. Responsive Design. Sure, you might have heard the term “responsive web design” before, but do you know what it actually means, or just how important it is when it…
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Ten Sensational Press Release Headline Examples

Ten Sensational Press Release Headline Examples (and Tips to Create Your Own)

Here's a shocking statistic, only 3% of journalists reported that they actually relied on press releases for their work. As a matter of fact, just a little over half of the survey respondents admitted that they use press releases in any way, shape, or form. Despite this fact, they still receive hundreds of press releases to review…
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How to Measure the Actual Value and Impact of Content

Content Marketing ROI: How to Measure the Actual Value and Impact of Content

Content marketing is an essential piece of any digital marketing campaign, but how can you accurately gauge the value of your efforts? Your content has a few clear effects as well as some more abstract ones, so it can be difficult to get a read on the actual ROI of…
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How to Craft Social Media Posts for Each Platform and Yield Ideal Results

How to Craft Social Media Posts for Each Platform and Yield Ideal Results

Not convinced of the power of social media for business? 77% of consumers currently report that they’re more likely to purchase something from a brand that they follow on social media than from a brand they don’t follow. Social media has turned into a great tool for businesses of all sizes, but…
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Everything You Need to Know About Schema Markup Types

The Snippet of the Future: Everything You Need to Know About Schema Markup Types

Imagine this, Over 10 million businesses are using schema markup to get their websites noticed. If your company isn't familiar with types of schema markup, then you're already behind. Let's face it, with so many webpages online, it can be incredibly hard to make yours stand out. If this sounds familiar, then it might be time…
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Eight Easy Ways to Get the Most out of B2B Email Marketing

Eight Easy Ways to Get the Most out of B2B Email Marketing

If you're spending all of your energy trying to reach customers through social media, you might want to reconsider. Email is still a more effective way to acquire customers. In fact, 80% of small retailers claim that email marketing drives customer acquisition and retention. As a business owner, you need to spend your marketing budget…
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Your Complete Guide to Using Paid Media

Spend Money to Make Money: Your Complete Guide to Using Paid Media

Here's the deal, paid media is a nearly $18 billion industry globally. For the digital newspaper industry, that amounts to almost $5.6 billion per year. However, what about Facebook and LinkedIn ads? Nowadays,these are the key to generating the highest return on investments for business owners. Want to give your company a little boost?…
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Top Seven Places for High-Quality, Copyright Free Images

Top Seven Places for High-Quality, Copyright Free Images

Did you know that if you include a high-quality photograph in your social media and advertising you have a 650% increase in interaction with potential customers versus an ad with text alone? If you are looking for quality photographs for your business, but don't want to break the bank, you can find…
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How to Use Facebook Live to Market Your Brand

How to Use Facebook Live to Market Your Brand

Facebook Live is an incredible way to not only raise awareness for your brand, but also get quality leads that will grow your business. There's no better way to display your personality to your customers than showing them the person behind the company. This feature has changed the marketing game…
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How to Get Followers on LinkedIn Business Pages

Get Your Company Page Noticed: How to Get Followers on LinkedIn Business Pages

There are a whopping 160 million LinkedIn users in America alone, giving us thehighestnumber of LinkedIn members in the world. Creating a professional LinkedIn company page is a great way to put your business on the map. Here's the kicker though, getting more LinkedIn followers on your profile is super challenging. Want to learn how to get…
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How to Generate Sales Via Social Media

How to Generate Sales Via Social Media

Social selling is primarily the use of social media sites to locate and close deals with new prospects. Salespersons use social media to create value, and answer questions from prospective buyers. The salespeople respond to the customer comments, and create awareness, until the prospect is ready to make a purchase.…
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How to Boost Your Marketing Strategy with an Instagram Influencer

Under the Influence: How to Boost Your Marketing Strategy with an Instagram Influencer

Doing digital marketing for your business? You've likely heard about influencer marketing.  Marketing your brand using influencers can pay dividends for your company. Knowing how to use the right brand influencers can give you a strong return on investment (ROI). Influencer marketing is powerful due to human nature. It works because humans…
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The Top Benefits of Paid Search Advertising

Why Pay? The Top Benefits of Paid Search Advertising

Is organic search not doing enough to drive traffic to your website? Do you want to know how paid search advertising will benefit you? Well, if you want to learn how paid search advertising helps, you came to the right place. Paid search advertising is also known as search engine…
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The Best Ways to Use Snapchat to Advertise Your Business

Don’t Get Ghosted: The Best Ways to Use Snapchat to Advertise Your Business

Snapchat is a widely underused tool in the marketing world. It only accounts for 0.6% of the ad market in the United States. Compare that to Google and Facebook, which together (according to the same source) boast a combined 57.7% of ad spending. Clearly, Snapchat has a way to go before it…
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The Best Paid Traffic Sources to Drastically Increase Your Sales

The Best Paid Traffic Sources to Drastically Increase Your Sales

Do you know how they say that paid search is dead? Well, that's not true. If anything, paid search is thriving at unprecedented rates. Why? Because businesses are getting a lot of success using paid traffic sources. This is not surprising seeing as 16 to 49 percent of people say they comfortably…
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Linking Up with Customers on LinkedIn

Linking Up with Customers on LinkedIn

91% of marketing executives recommend LinkedIn as the top platform to find quality content. In its early years of development, the platform used to be for job seekers. The growth in LinkedIn marketing has transformed into a content platform. Here, people share articles, status updates, and interact professionally. LinkedIn is a…
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Fifteen Tactics to Boost YouTube SEO

Fifteen Tactics to Boost YouTube SEO

Are you looking for a means to gain the visibility you need on YouTube? If so, it is wise to optimize your YouTube channel for search engines. Did you know that YouTube is listed as the world’s second largest search engine satisfying the needs of more than 1.5 billion users worldwide? As a…
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Eight Pinterest Brand Marketing Tactics to Try

Eight Pinterest Brand Marketing Tactics to Try

Pinterest is the second largest driver of traffic from social media, only coming in behind Facebook. Also, five out of ten Pinterest users have purchased after viewing a promoted Pin. This makes it obvious that Pinterest should be a part of your marketing efforts. However, Pinterest marketing is unique to marketing on other…
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