The email marketing industry is expected to grow by 138% by 2027. Email marketing is popular because it allows companies to directly connect with prospective and existing customers. Have you ever wondered how you can improve your email marketing to increase the number of subscribers and boost your engagement? Did…

Over 60% of marketers say the top challenges they face include driving traffic and generating leads. In fact, between 40 to 70% of leads aren't ready to make a purchase. About 80% of new leads never become sales. Applying the latest digital marketing trends could help you generate traffic, leads, and…

Over 90% of online experiences begin with an online search. In fact, search engines drive 300% more traffic than social media. About 60% of users click on one of the top three results. If your site doesn't appear at the top of a search engine results page (SERPs), consumers might…

You've put a lot of time into cultivating the right digital presence for your business. There's been plenty of money put into your PPC budget, you dedicate a certain amount of hours to social media every week, and your website gets plenty of attention from the dev team. A lot…

Digital marketing relies on consistent effort, some money, and a lot of insights. In fact, big companies often spend between 5% and 10% of their revenue on market research. Well, you can benefit from the same insights without having to break the bank, and even get insights into your own…

TikTok is one of the most popular and fastest-growing social media platforms out there. With the recently announced TikTok Shopify tab, it’s about to become even more powerful for businesses. You can’t have spent much time in the digital media marketing space without hearing about TikTok. It took the world by storm a…

The Google algorithm is something that holds a lot of influence on the way we live our lives. As users, we depend on the algorithm to provide us with relevant information. Without it, we might not have any ability to navigate the web. As business owners, we seek to find…

Google recently announced that it would no longer be using safe browsing status as a ranking category. They are making this change to more accurately measure the quality of web pages on Google search results pages and provide users with the most relevant content for their specific query. This is…

We've all imagined that moment when customers come rushing through our (virtual) door to snap up that Black Friday deal we conjured up during a marketing brainstorming session. While Black Friday might tempt you as the perfect opportunity to boost sales, even the best offer can fall flat if you…

In a recent review, 41% of businesses said they felt link-building was the most challenging SEO technique for their brand to master. If you're struggling with your own link-building efforts, you're in good company. However, this process doesn't have to be nearly as challenging as it comes across. You see,…

According to Business of Apps, Instagram had an estimated 1.16 billion users in the third quarter of 2020. This is up from 1000 million users in June 2018, 500 million in June 2016, and 130 million in June 2013. These numbers demonstrate just how exponentially Instagram has grown throughout the…

One of the trickiest things about search engine optimization is the fact that all of your hard work can be washed away with the sweep of a change to an algorithm. Changes don't tend to dishevel all of your rankings, but they could bump you down a couple of notches.…

Google released its new product review algorithm update on April 11th, 2021. Google specifically targeted this algorithm update toward product review websites and blogs. The update not only tells us what kind of things Google isn't looking for in these websites. It also tells us what kinds of things Google…

Websites with an active blog are 434% more likely to be found on Google. This is because these companies have more indexed pages that are ready and waiting to be found. With stats like this, it's easy for businesses to jump on board and decide to launch their content marketing…

Did you know that green represents health and stress relief? What about the fact that yellow is the first color that infants see because it's the easiest color for their eyes to detect? Have you heard that purple invokes mystery and innovation? If it's your first time hearing about these…

Google updates are a big deal in the SEO world, right? Google has announced that they are rolling out an update in June/July 2021 that will change how users interact with search results pages. We’ve gathered the information about what you can expect leading up to the update. The changes…

The past year has seen a host of new search trends online, with Google citing Coronavirus as the most searched term. The search engine continues to dominate with a 92% share of the global market. Mobile use increased from the previous year and organic search is more important than ever. So, what new…

One of the fiercest fights in modern retail is for grocery shelf space. Almost no tactics are out of bounds, because companies know where a product is placed has a massive effect on its sales. Your favorite cereal might depend on what shelf you found it on. These are the insights…

Did you know that, if a website links back to your website, this demonstrates to Google’s search algorithms that the content you have on your website is valuable? As a result, when customers look up products or services related to your company, your website will show up sooner in Google…

Around 90 percent of marketers found content marketing to be effective in their companies. It highlights the value of not only content marketing but having a marketing plan that creates quality content. Creating quality content is all a part of marketing ops, which stands for marketing operations. Marketing operations is a significant…