A Newbie's Guide to Understanding Technical SEO

A Newbie’s Guide to Understanding Technical SEO

SEO can seem complicated, but it gets easier as you learn more about it. The truth is that the abundance of technical terms and the effort required make it all seem more complex than it is. This much is still true in technical SEO, where we tackle the technical aspects…
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Why Instagram's Crackdown on Fake Likes is a Game Changer

Why Instagram’s Crackdown on Fake Likes is a Game Changer

Did you know you used to be able to purchase fake likes on Instagram? These likes represented a huge issue with the industry, as it would often inflate the numbers of social media brands and influencers. Many Instagram influencers have been accused of buying fake likes or views in the first…
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Seven Steps to Digital Marketing Optimization to Streamlines Your Process

Seven Steps to Digital Marketing Optimization to Streamline Your Process

Ready for some grim statistics? 20% of new businesses make it past their first year of operation. Half of those businesses no longer exist after five years, and only a third of those businesses make it ten years.  If you want a business to make it, you need grit, determination, and a solid…
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How to Recover Traffic After Losing Them from a Redesign

How to Recover Traffic After Losing Them from a Redesign

A brand new website is supposed to help your business, not kill it. However, when your fresh design goes live, and all organic traffic skids to a halt, you may find yourself questioning whether you did the right thing. Many businesses depend on online traffic to drive sales and revenue.…
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How to Create a Killer Mobile Marketing Strategy

How to Create a Killer Mobile Marketing Strategy

Some of the most advanced computers ever created aren't sitting in government laboratories. They're in our pockets, our purses, and our backpacks. Mobile phones are now such a universal part of daily life that most people couldn't imagine living without them. For many, mobile phones aren't just a convenience. They…
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How to Develop an Influencer Program Around Your Brand

How to Develop an Influencer Program Around Your Brand

Influencer marketing is changing the way that companies reach their target markets. It's no longer enough to just pay for ad placement on Facebook and call it a day. The average marketing department now allocates up to $100,000 just for influencer marketing, and 92% of marketers thought that their influencer program had…
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What Will Digital Marketing Look Like in 10 Years

What Will Digital Marketing Look Like in 10 Years?

Once Johannes Gutenberg invented the printing press, the concept of marketing was born. By the 18th century, magazines came into being. Poster advertisements and billboards soon followed. Then there was telemarketing, as well as radio and television ads. Digital marketing rolled over and took its first crawl by the 1990s. Within two…
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Does Email Marketing Still Work

Does Email Marketing Still Work?

Is Email Marketing Dead? Trends Say Otherwise! Is email marketing dead? Whether you're a search agency or a local business, there are compelling reasons to still include email marketing! You've heard marketing professionals whisper it over the water cooler. Email marketing is dead; it's not like it was in 1996,…
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The Future of Digital Marketing What Trends to Expect from PPC and SEO in 2019

The Future of Digital Marketing: What Trends to Expect for PPC and SEO in 2019

Did you see the world of PPC marketing shake in 2018? How about how Google processes over 40,000 searches a second? These facts alone prove the value of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns for your business. Google updated their algorithms a total of 12 times over eight months, with 9…
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FiveChannels - Twelve Highly Anticipated Digital Marketing Conferences of 2019

Twelve Highly Anticipated Digital Marketing Conferences of 2019

You know what's almost better than paid time off? The answer is paid travel, like going to digital marketing conferences for example. Not only do you get to see a new part of the world, but you can write off your expenses on your taxes. Still, if your work doesn't…
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Forbes 5 Best Affordable SEO Tips

Affordable SEO: 5 Ways to Cut Costs and Get Traffic

SEO is incredibly useful - but it is not always cheap. While we recommend hiring experts, here are the 5 best affordable SEO tips to help you get started. Sure, you can hire someone from Fiverr to create thousands of comment spam, web 2.0, or forum links to your website for…
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The Best Speed Boosting Tips for Shopify Stores

The Best Speed Boosting Tips for Shopify Stores

Page load time has never been more important. Users increasingly abandon websites with each passing second a page takes to load. This is as true of Shopify stores as any other website. Shopify stores are on the rise. The total revenue of Shopify stores rose to $151.7 million for the…
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Structured Data for SEO

Why Structured Data for SEO Is Crucial for Your Website

Figuring out everything there is to know about SEO is a lot like running through a maze blind. But with the right insights, you can shed light on your strategy and greatly improve it. There are so many components and factors to hone in on in your strategy, which can…
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A Guide To Maximizing Customer Retention

A Guide To Maximizing Customer Retention

There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates: Keep…
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Eighteen Essentials for Your Ecommerce Marketing Strategy

Eighteen Essentials for Your Ecommerce Marketing Strategy

If you run an ecommerce business, you know marketing is essential. Great marketing techniques will benefit all stages of your ecommerce company. If you're just starting, you probably have no marketing knowledge, but if you have a steady stream of revenue, you're probably looking for methods that boost your marketing…
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Everything You Need to Know About Snapchat Branding

Everything You Need to Know About Snapchat Branding

Snap. Snap. "Follow me on Snapchat for more!" There are over 191 million active users on Snapchat, and some of those users are creating a serious impact. Oh, they’re making bank, too. How can you become one of the money-making influencers taking advantage of this massive platform? By powerful and effective Snapchat…
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Going Live A Content Marketers Guide to Live Video Streaming

Going Live: A Content Marketers Guide to Live Video Streaming

Are you ready for your live shot? If live streaming isn’t a part of your brand’s content marketing strategy, you are missing out of one of the most powerful ways to reach and interact with your audience. Audiences are bombarded with content every day. While you may already be using…
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Provide Excellent Social Media Customer Service

Provide Excellent Social Media Customer Service

Customer service is definitely not what it used to be. Thanks to the interconnected world we live in, businesses are able to right their wrongs, and please their customers better and faster than ever before. This goes for everything from fixing shipment issues, to unexpected travel changes, as well as correcting…
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The Eight Best Types of Social Media for Advertising

The Eight Best Types of Social Media for Advertising

If you've already grown your following, defined and built your brand, and invested in content, it may be time to take the next step. Advertising can be tricky on social media for a number of reasons. The first is timing. Companies either branch out into ad spend too early or…
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Thirteen PR Strategies You Need to Hear About

Thirteen PR Strategies You Need to Hear About

Are you doing everything you can to boost your brand's image? What do customers think about your business? Public relations are an integral part of your growth. When people don't believe you're credible or trustworthy, they won't become your customers. If you haven't paid much attention to public relations so…
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