The Ultimate Guide to Brand Marketing in 2020 and Beyond

The Ultimate Guide to Brand Marketing in 2020 and Beyond

Keeping your brand consistent throughout your many marketing channels can increase revenue by up to 23%. An inconsistent brand, on the other hand, could cause you to lose customers. In order to keep your brand consistent, you need to start with a thorough marketing plan. Ready to learn how to plan and execute an…
Continue reading
Snapchat vs TikTok: What are the Key Marketing Differences?

Snapchat vs TikTok: What are the Key Marketing Differences?

Since its debut in 2011, Snapchat has had many ups and downs, but within the past year, it recently gained an additional 7 million users. TikTok is another social media app that has been on the rise lately, but do you know what the key marketing differences are?  Currently, social media…
Continue reading
Snapchat Marketing 101

Snapchat Marketing 101: Everything You Need to Know

Every day, there are millions of users on Snapchat, and on average, each user opens Snapchat 30 times per day.  They're photographing, video chatting, messaging, and tapping to watch their friends and favorite influencer's stories.  Your advertisement or content has the potential to be seen by these 218 million people as they…
Continue reading
Seven Key Differences in Inbound and Outbound Marketing

Seven Key Differences in Inbound and Outbound Marketing

Are you convinced your marketing strategy is the one to bet on? More than 50% of marketers agree that inbound marketing gives them more return on investment (ROI) than outbound marketing. Yet, 60% of polled respondents indicate that billboards (a mainstay of outbound marketing) are an excellent way for them to learn about brands.…
Continue reading
Nine Unique Online Content Marketing Ideas

Nine Unique Online Content Marketing Ideas

Coming up with fresh new content marketing ideas can become exhausting. Today, marketers rely on online content marketing. Content marketing is about creating distinctive content to attract viewers and customers. Without it, boosting your brand awareness and attracting customers is nearly impossible. However, every content creator faces one dilemma…running out…
Continue reading
How to Use Google Analytics to Improve Online Marketing

How to Use Google Analytics to Improve Online Marketing

Are you pouring sweat blood and tears into content marketing? Well, 70% of marketers are in the same race as you. With the internet becoming the new hunting ground for customers, businesses are investing significantly in digital marketing. That’s because 67% of all search engine clicks go to the first five organic results. As…
Continue reading
How to Grow Your Email List in Ten Simple Steps

How to Grow Your Email List in Ten Simple Steps

60% of consumers say email marketing influences their purchasing decisions. Without a plan to grow your email list, however, you're missing out on a chance to reach those customers. By creating a strong list of email subscribers, you can improve engagement and boost sales. Ready to learn how to grow your email list?…
Continue reading
How to Build Long-Term Website Success with White Hat SEO Skills

How to Build Long-Term Website Success with White Hat SEO Skills

Over 1.5 billion websites exist online. Without search engine optimization (SEO), however, you'll struggle to rank above your competitors. If you're not on the first page of a Google search, how will your customers find you online? To stand out from the competition, you need a thorough SEO strategy. Utilizing your white…
Continue reading
Google AdWords Training: The Easy to Understand Google Ads Guide

Google AdWords Training: The Easy to Understand Google Ads Guide

If you’ve ever wondered how Google makes money, the answer is through ads. Google AdWords came online just two years after the search engine made its debut. Fast-forward a couple decades, and Google saw its ad revenue rise by 20 percent in the last quarter of 2018. It raked in…
Continue reading
Ten Awesome Local SEO Tips for Small Businesses

Ten Awesome Local SEO Tips for Small Businesses

A whopping 78% of local mobile searches lead to an in-store purchase. It's hard to ask for better buyer intent. This is just one reason why small businesses are making the smart move and opting for local SEO. When you go local, your only competitors are other businesses operating in the same region. It's…
Continue reading
Getting Technical with SEO Redirected Websites and 301s

Getting Technical with SEO: Redirected Websites and 301s

For many webmasters, the technical side of SEO is one of the most dreaded digital activities. You can’t really be blamed you if you feel the same way. However, ignoring it poses a risky proposition. Take the example of 301 redirects. They may seem like a minor issue but can…
Continue reading
Combining UX Design Principles and SEO Can Boost Sales Quickly

Combining UX Design Principles and SEO Can Boost Sales Quickly

70 to 80% of consumers research a business online before visiting the store or making a purchase. Of those, 50% will find your website through a search engine. If your website design is an unappealing mess, however, 38% of consumers will leave your site. Understanding these stats is essential to gaining…
Continue reading
A Beginner's Guide to Google Search Console

Get Found on Google: A Beginner’s Guide to Google Search Console

If you're hitting your head against a wall because you feel as if you've done everything to get your website on Google's front page, we are here to tell you that it's not as hard as you're making it. With the right tools and applications, you can easily see where…
Continue reading
What Does the Perfect B2B Cold Email Example Look Like?

What Does the Perfect B2B Cold Email Example Look Like?

Did you know that the total open rate for emails in North America is around 30 percent? Email marketing is far from dead, despite many people’s predictions to the contrary. Of course, an average is only that, an average. That means there are campaigns that perform much better. There are also email…
Continue reading
Ten Significant Customer Acquisition Mistakes Most Companies Continually Make

Ten Significant Customer Acquisition Mistakes Most Companies Continually Make

Is customer acquisition at the top of your company's game plan? If so, you're not alone. It remains the number one concern for many agencies and organizations, and yet so many lack a solid strategy. Even among those that do have a plan in place, 44 percent focus solely on acquisition, and only 18 percent…
Continue reading
Smart PR Tactics to Get Press for Free

Smart PR Tactics to Get Press for Free

Looking to increase your business’ reach? Marketing matters now more than ever because of how big the business world is. Consumers will have advertisements blasted on their faces no matter where they are. Businesses can even reach them on their phones through push notifications thanks to the Internet. With over 30 million…
Continue reading
Seriously Smart Methods for Crafting Influencer Outreach Messages That Work

Seriously Smart Methods for Crafting Influencer Outreach Messages That Work

In the digital marketing world, influencer outreach is proving to be an increasingly popular and lucrative form of advertising. With all the different advertising out there, it's hard to know which to choose.  Marketers are placing a high price on the value of real online influence. According to Neilsen Catalina Solutions, the…
Continue reading
Nine Unexpected Benefits of Video Marketing Not Often Considered

Nine Unexpected Benefits of Video Marketing Not Often Considered

Video marketing has taken off and grown in popularity over the past few years. It is hard to find a content marketing strategy that does not include some type of video infusion. Social media platforms like Facebook and Instagram have popularized the trend with their live features. Before they jumped into the…
Continue reading
Major Social Shopping Trends That Will Change Ecommerce Marketing Strategies in 2020

Major Social Shopping Trends That Will Change E-Commerce Marketing Strategies in 2020

With the passage of another year, and a whole decade, people are reflecting back on the changes that we've witnessed over the past ten years. From the artists who transformed music, to the movies that typified the decade, everyone's got a list. So, it shouldn't come as much of a surprise that…
Continue reading
Local Marketing Strategies for Every Budget That Will Get Attention

Local Marketing Strategies for Every Budget That Will Get Attention

Operating a local business in a climate that is steering consumers to online products and services can be difficult. To rise above the fray, you must have local marketing strategies. These include traditional and digital marketing. There is no getting around not having an online presence and being successful in today's…
Continue reading