Seven Smart Interactive Marketing Ideas to Engage Your Customers

Seven Smart Interactive Marketing Ideas to Engage Your Customers

As marketers try to quantify campaign success, many have turned to driving engagement. At one time, this might have meant getting eyeballs on a blog post or even getting social shares. Today, interactive marketing is taking the lead. Around 70 percent of marketers agree interactive is more effective than static content. Interactive…
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Nine Sure Fire Ways to Get More Google Reviews

Nine Sure Fire Ways to Get More Google Reviews

A shocking 91% of consumers aged 18 to 34 trust online reviews the same way they trust personal recommendations. Based on this statistic, it is clear that a lack of reviews, or poor reviews, can have adverse impacts on your business. You'll be missing out on several prospective clients. With more…
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Nine Innovative Tips to Create a Video Campaign That Makes an Impact

Nine Innovative Tips to Create a Video Campaign That Makes an Impact

Videos are one of the most consumed pieces of content on the internet. By 2021, people will spend around 100 minutes per day on average watching videos. This is one of the factors as to why 92% of marketers say that videos are an important part of their strategy. Other factors…
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How to Create a Social Media Content Calendar That Works

How to Create a Social Media Content Calendar That Works

Did you know that 70% of Americans are on social media, and spend an average of two hours a day on their favorite social media websites? If your business isn’t on social media, then you’re missing out on a huge segment of the population. Regardless of the demographic that you serve in…
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Five Creative Local Marketing Ideas to Keep Them Coming Back

Five Creative Local Marketing Ideas to Keep Them Coming Back

There are roughly 30 million small businesses in the U.S. While having a small business can feel underpowered compared to large national or international companies, small businesses actually have quite the edge over bigger businesses when it comes to local marketing. Do you feel like you've exhausted all of your local business…
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Twelve Benefits of Website Audits for Small Businesses

Twelve Benefits of Website Audits for Small Businesses

About 36% of small businesses are operating without websites. Which means they aren’t reaching the full audience that they could be, limiting their reach. Unfortunately, failing to complete regular website audits can also impact your reach. Completing a website audit will give you a chance to recognize room for improvement. By making…
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Tips on Building a LinkedIn Marketing Strategy for Small Businesses

Tips on Building a LinkedIn Marketing Strategy for Small Businesses

LinkedIn has over 660 million registered users as of this year, of which 303 million are active users. Small businesses like yours can use the benefits of LinkedIn to boost brand awareness. You can also increase your B2C and B2B connections. The best way to gain traction on social media platforms like…
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Ten Facebook Ad Mistakes and How to Avoid Them

Ten Facebook Ad Mistakes and How to Avoid Them

Digital ad spending continues to rise. The industry is now worth over $300 billion worldwide. Without question, the biggest platforms for digital advertising are Google and Facebook. Facebook is a top pick for many businesses. There’s a promise of reach, as Facebook has one of the most extensive user bases. The ads…
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How to Use the New Microsoft Ads Audience Network Planner

How to Use the New Microsoft Ads Audience Network Planner

Google might be the biggest player when it comes to search engine marketing, but that doesn't mean you shouldn’t ignore your other options. Microsoft Ads, formerly known as Bing Ads, controls around a third of the market. If you’re only using Google, you could be missing out on traffic and more.…
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How to Use Google Trends Data for AdWords and Social Media Campaigns

How to Use Google Trends Data for AdWords and Social Media Campaigns

Google has a hold on the search engine market, with 85% of all global searches run through it. With its search engine traffic, Google can track the latest trends in searches.  Using Google Trends data, you can boost your social media marketing to stay up to date on the latest searches of…
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How Can Instagram Improve Marketing for Small Businesses?

How Can Instagram Improve Marketing for Small Businesses?

Instagram is the hub for all things video and image related, but can Instagram improve marketing for small businesses, too? Based on our research, the answer is yes. Social media in general has opened up a whole new world of possibilities where marketing and business presence are concerned. The part…
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Fifteen Common SEO Mistakes and How to Avoid Them

Fifteen Common SEO Mistakes and How to Avoid Them

There are over 2.05 billion people online shopping in 2020. Now more than ever having a strong SEO strategy is sink or swim for your business. While sometimes it seems like a crapshoot, there are multiple reasons that separate successful SEO from failures. If you want to understand the most common SEO…
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A Beginner's Guide to Retargeting Pixels

A Beginner’s Guide to Retargeting Pixels

Growing your customer base and increasing traffic to your website requires a certain kind of competence in marketing.  Marketing is becoming more complex, but at the same time significantly simpler. With the rise of new technologies that can be used by any computer-savvy individual, marketing is seamless and fun. Here,…
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YouTube Tips: How to Get More Views Today

YouTube Tips: How to Get More Views Today

If you're a creator, a brand, or anyone with a message, you can use YouTube to get eyes on your ideas.  After all, people watch one billion hours of video every day on this platform.   Are you currently using YouTube? If you're not, you're missing out. Find out the top YouTube tips on…
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Landing Page Tester: What is a Split Test and How Does it Run?

Landing Page Tester: What is a Split Test and How Does it Run?

With all of today's modern tools and communication channels, running a successful marketing campaign can require more analytical skills than creative expertise.  Testing has become a way of life for marketers, but it can be tricky to get right. Wouldn't it be great if brands could use a proven landing page…
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Twelve Tips for Using LinkedIn Ads for Small Businesses

Twelve Tips for Using LinkedIn Ads for Small Businesses

There are over 500 million total LinkedIn users worldwide. Whether your business is B2B or B2C, marketing on LinkedIn can help increase traffic to your company's website and maximize your leads.  However, many businesses are not using LinkedIn ads as part of their marketing mix. Their loss is your gain. Let’s break…
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Thirteen Google My Business Benefits and Why You'll Want to Incorporate Them

Thirteen Google My Business Benefits and Why You’ll Want to Incorporate Them

Did you know that of the over 30 million businesses in America, only 44% of them have claimed their Google My Business profile? If you are one of the 44%, you’re missing out on free organic traffic that you could be receiving to your business from Google every day. Are you losing…
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The Top Thirteen PPC Trends Moving Forward

PPC Strategies: The Top Thirteen PPC Trends Moving Forward

The digital marketing landscape adapts to the users’ internet habits, and trends change each year. At one time Fortnite was the biggest thing in the world. The next thing you know it’s TikTok. It may not have been a priority to put subtitles on Facebook videos in the past. Now…
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How to Record Instagram Live and Make Videos That Convert

How to Record Instagram Live and Make Videos That Convert

82% of consumers prefer live stream content to other social media content. Initially, Facebook capitalized on the demand for this form of content, but now the majority of live videos are on Instagram. You need to understand how to record Instagram live videos. However, what goes into making a live video on…
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Discovery Ads What They Are and How to Use Them

Discovery Ads: What They Are and How to Use Them

The future of advertising is here. After months of suspense, Google announced during its Google Ads Innovation keynote speech in May the release of Discovery ads.  If you do not have the Google app on your smartphone you might be wondering what Discovery ads even are. Our team has conducted in-depth…
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