One of the key elements of a successful marketing plan is being able to adjust. You need to be able to figure out what works for your target market. Part of adjusting is A/B testing your website, your content, and your advertisements. The end result of A/B testing is being able to…

According to the 2018 Demand Generation Benchmark Survey, 61% of marketers ranked being able to measure and analyze their business’s marketing impact as a priority. This goes to show how important it is to measure and analyze marketing efforts for any business owner. If you want to measure and analyze your marketing…

It’s always hard trying to strategize for the future. Due to the turbulence of 2020, consumer trends have changed. 2021 looks to be another year of uncertainty, but hopefully recovery. Consumer psychology and consumer trends changed in 2020, and they will continue to shift in 2021. Change can be scary,…

Did you know Facebook has created special models to test for (and shut down) fake accounts? The TIES model, one of many used to monitor false activity, use bots and expert supervision. Even with this system, errors still occur. If you’re wondering why your Facebook ad account got disabled, don’t worry. Learn…

The estimated amount spent on advertising and marketing is nearly $400 billion. A lot of businesses see the benefit of advertising and marketing, which is why so much is spent on each of them. So, what exactly is the difference between marketing and advertising, and how do you know which is…

YouTube is the second largest search engine on the Internet, coming in just after Google as the most-used platform for user queries. With the video giant controlling such a large amount of user traffic, diving into the YouTube marketing game is a no-brainer. However, simply being on YouTube isn't enough. To be effective, your business…

It's estimated that digital marketing spending could reach as much as $375 billion by 2021 worldwide. With companies buying into this online approach so rapidly, businesses that aren't utilizing digital marketing will inevitably be left in the dust. Lucky for you, your brand has a website set up and ready to go, so…

A proper digital marketing strategy involves many aspects, including search engine optimization, pay per click advertising, review management, social media management, and more. Many times, people are confused about the differences between SEO and PPC. They both use keywords, but how you approach and manage them is completely different. This…

With more than six million businesses on Google, you need to stand out. To do this, you need to understand search engine optimization (SEO) for Google Maps so that you can rank higher on its search engine. Understanding how to rank higher can seem difficult against all your competition, but there…

Around 60% of people searching for something online are only looking at the first page of the search results. This is why a marketing strategy is critically important if you want to improve your online performance. SEM, search engine marketing, is one of the best ways to increase your online presence. SEM…

Worldwide digital ad spending is projected to top $375 billion in the next 12 months. Overall growth slowed down this year. Despite that, plenty of industries increased their digital ad spending. That trend is likely to continue over the next year. More businesses will move to eCommerce or shuffle funds from traditional…

Businesses venture towards the online market as of late. With this, social media also began to prove itself as a prime marketing tool for its reach and connectivity. Through it, businesses can engage with customers more conversationally. It paves the way for eCommerce, as it sets new trends in how…

Are you looking for a way to improve the ranking of your online store or website? Do you want to learn why you need to hire a local SEO agency? To find out the ten top reasons to hire an SEO agency from Destin, we have you covered. SEO is…

Did you know that, according to Broadband Search, 5.40 billion people around the world use the internet? In terms of percentages, that means that 57% of the global population is online. Considering these numbers, it’s no surprise that getting the right attention from the right people online can make your business successful.…

According to Finances Online, Facebook provides a total social media value of 96% to B2C companies, and 30% of their time spent online is on social media. These statistics demonstrate how important it is to focus on your digital marketing. Many businesses, when thinking about how to proceed with their…

In 2020, digital marketing was expected to make up about 45 percent of overall marketing budgets. That number will likely jump again in the next 12 months, as marketers will continue to shift their efforts to digital channels. The question for most marketing professionals is what kinds of digital marketing they should…

Snapchat has around 186 million daily active users. Unfortunately, many businesses don't take advantage of the audience that Snapchat offers, despite it being one of the best social media platforms. The biggest reason for this is that businesses simply don't understand how to use Snapchat's marketing setup. Snapchat's algorithm is unique.…

As a small business owner in Destin, you want to do whatever you can to help your company succeed and grow. You're already doing a great job of creating stellar products and services for your customers, but you can't forget about the importance of marketing and advertising. Do you want a…

There’s over 3.5 billion social media users worldwide, and each of them spends about 3 hours a day on platform. With these types of numbers, no modern business should operate without a social media marketing plan. Social media promotion is the use of social media to connect with your target market. The…

Ever since COVID-19 hit, the CDC has recommended people stay indoors, wear a mask, have limited hours if you have a business, and socially distance yourselves from others. Businesses have had an especially difficult time figuring out how to connect with their target market during the pandemic. Some businesses are only…