How to Do Lead Acquisition for the Legal Market

How to Do Lead Acquisition for the Legal Market

Lead Acquisition: A How-To Guide for the Legal Market Acquiring new clients is the goal of every law firm. Here, we'll talk about lead acquisition techniques to drive more clients to your website/office. Marketing is the most straightforward way to set your legal service apart from your competition. Putting in…
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Paid Ads Why Yours Are Failing What to Do About It

Paid Ads: Why Yours Are Failing & What to Do About It

You've been tweaking and tweaking your ads just to see the needle move, but it's just not working. Here's why your paid are failing & what you can do about it. On average, businesses earn $2 for every $1 they spend on AdWords. So why is your paid ads campaign failing…
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Top Tips for Writing an Elevator Pitch

Top Tips for Writing an Elevator Pitch

Tips for Writing an Elevator Pitch An elevator pitch isn't just for people looking to get hired. It can be a powerful tool for businesses. Here are some tips on how to write one for your company. Have you ever been introduced to someone and found yourself at a loss…
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How New Facebook Ad Transparency Will Affect Your Marketing Process

How New Facebook Ad Transparency Will Affect Your Marketing Process

Facebook has changed their ad strategy. Targeted ads are being replaced by full ad transparency. Do you know how this will change your marketing process? As many of you marketers already know, Facebook is partial to the odd update. Usually, if we work with Facebook and not against them, these…
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How to Avoid Facebook Jail

How to Avoid Facebook Jail

A Guide to Avoiding Facebook Jail Facebook jail sounds like a made up thing but it's real and it can affect your business. Find out how you can avoid Facebook jail with this handy guide. Facebook remains as the most popular social media platform in the world, with 79% of…
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How You Can Use Paid Social for Content Marketing

How You Can Use Paid Social for Content Marketing

Content marketing is all about getting your content viewed. However, organic reach only goes so far. Paid social will help you reach more readers and fast. Many content marketers get lost in the translation when they are creating their strategy. They just focus on good content. Yes, providing high-quality content…
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Can Chatbots Help Improve Customer Engagement

Can Chatbots Help Improve Customer Engagement?

Know people who think chatbots are useless? They probably don't know how to use them effectively for digital marketing. There are more than 2.5 billion social media users worldwide today. Still, social media is not the biggest thing right now, messaging apps are. Businesses are taking advantage of that by implementing a…
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Your Ultimate Guide to HVAC Marketing in 2018

Your Ultimate Guide to HVAC Marketing in 2018

The Ultimate Guide to HVAC Marketing in 2018 No matter what industry you're in, marketing is ever-evolving. Here's everything you need to know about HVAC marketing in 2018 so you can prepare & do it right. The marketing landscape for small businesses is becoming more and more complex. However, the…
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Why Hiring a Content Specialist Will Help Your Google Rank

Why Hiring a Content Specialist Will Help Your Google Rank

Ranking on Google is important for attracting more customers. Keeping your content rich is a must. Hiring a content specialist will help you get a top ranking fast. What's the best way for today's businesses to reach their target audience? Here's a hint: It's not radio or television! If you…
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SEO vs SEM Is One Better Than the Other

SEO vs SEM: Is One Better Than the Other?

SEO vs SEM: Which One's Better for Your Biz? Confused by the SEO vs SEM debate? Don't worry. We'll break it all down for you and show you tips on how to incorporate both into your digital marketing plan. Unless you've been going through your digital marketing experience with packing…
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3 Easy Strategies for Attraction Marketing

3 Easy Strategies for Attraction Marketing

Struggling to attract more leads? Here are three quick and easy strategies you can implement right away to attract more clients. Running a business in the digital age is a unique and challenging endeavor. The number of sales made online is increasing by the day, as is the number of…
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How to Establish a More Authentic Connection with Consumers

How to Establish a More Authentic Connection with Consumers

Building a More Authentic Connection with Consumers Do emotional connections still matter in the digital age? They sure do. Find out how you can build an authentic connection with potential clients. Ever wonder if we're losing our ability to make an authentic connection with our customers in the cyberspace? The…
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How AI Marketing Will Shape the Future of Business

How AI Marketing Will Shape the Future of Business

Tech plays an ever-increasing role in our lives. Have you thought about how AI marketing could shape your future business plans? For apocalypse buffs, sometimes knowing that we don't live in a blasted apocalyptic wasteland is one of the hardest things to face in life. Each time technology develops a new tool…
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Five Killer Marketing Trends You Need to Know About

Five Killer Marketing Trends You Need to Know About

What marketing trends will shape over the next year? We're seeing a record number of tools and tips fly across our screen every day, on social media, in blogs, and in e-blasts. Everything promises to be a money saver and a game changer. But how many of these things can…
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How to Fix Local Ranking Failures

How to Fix Local Ranking Failures

A Guide to Fixing Local Ranking Failures Is your local ranking tanking? Unfortunately, you need to do some investigation to point out the culprit (or culprits). You've read the latest trend reports for 2018; you were reading them in 2017 too. You were ahead of the curve; you knew that…
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David vs Goliath How Small Agencies Can Beat Big Agencies

David vs Goliath: How Small Agencies Can Beat Big Agencies

How Small Agencies Can Beat Big Agencies Can small agencies beat big agencies? Definitely. Being small and remaining small can-do wonders for your agency. Small agencies often feel like David fighting Goliath. When it comes to pitching for work and battling for market share, how are you supposed to stand…
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17 Social Marketing Campaigns That Made Waves in 2017

17 Social Marketing Campaigns That Made Waves in 2017

2017's Best Social Marketing Campaigns Looking for some inspiration for your 2018 social marketing plan? Check out 17 of the best social media marketing campaigns that made waves in 2017. With over 2 billion Facebook users and over 100,000 people active on Instagram, it's clear that social media continues to dominate the…
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Optimizing Your Channel Strategy Do People View Your Content on Each Digital Channel

Optimizing Your Channel Strategy: Do People View Your Content on Each Digital Channel?

How to Optimize Your Channel Strategy It's been said that a multi-channel strategy is the way to go. But how sure are you that people are viewing your content on each channel? We're sure you've heard of the importance of having a multi-channel strategy for your business. It's the best…
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Why a Social Media Strategist is a Role You Need to Fill

Why a Social Media Strategist is a Role You Need to Fill

Social media plays a large role in modern business thanks to the wide audience waiting to engage. Maintaining a social media presence is all-important in today's digitally-driven market. Part of the reason behind social media's importance is consumer access. Platforms such as Twitter, Facebook, and Instagram have a broad audience,…
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Google Tag Manager Everything You Need to Know

Google Tag Manager: Everything You Need to Know

What is Google Tag Manager? How does it work? Why do you need it? Popularly known as GMT or Tag Manager, Google Tag Manager was added to the search titan's collection in 2012. Most SEO marketers tend to confuse GMT with Google Analytics (GA), a free analytics service offered by the search…
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