Your Guide to Outbound Links and How They Affect SEO

Your Guide to Outbound Links and How They Affect SEO

Did you know that first results in Google get, on average, a 32.5 percent share of all organic traffic? Also, 91.5 percent of all traffic goes directly to the results listed on the first page of Google?  Over 40 percent of all revenue gets captured by organic traffic. What does this mean for…
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Your Guide to Effective Email Drip Campaign Techniques

Your Guide to Effective Email Drip Campaign Techniques

How successful was your last email campaign? Email remains one of the most popular lead generation tools available, but email campaigns are no longer one-and-done. Improvements in marketing automation have allowed email campaigns to evolve into long term, sequential campaigns, with much better results. However, starting your own email drip campaign can…
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Ten Tips for Getting Your Brand on the Instagram Explore Page

Are you using Instagram for your business? If you’re not, it’s time to give it a second look. For many, the Instagram Explore page is a great way to find other accounts that may match their interests. This explains why as much as 50% of the platform’s users use the feature every…
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Super Effective Ways to Up Your Video Marketing Email Game

Super Effective Ways to Up Your Video Marketing Email Game

Lights, camera, and... if you're not recording, it's time to start! Video is expected to make up 82% of internet traffic by 2021. It's no surprise, people want fast, easy-to-consume content. As a marketing medium, video gets the point across while engaging people with your brand and content. By adding videos to…
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Six Reasons Email Marketing Is Better Than Social Media Marketing

Email vs. Social Media Marketing: Six Reasons Email Marketing is Better Than Social Media Marketing

Are you looking to launch a new product? Are you planning to introduce a new service to existing and prospective customers?  In today’s internet-dependent world, marketing has never been this dynamic. Today, businesses have several ways to bring their message across their target market.  Social media, for one, continues to…
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Become a Link Building Expert in No Time with These Useful Tips

Become a Link Building Expert in No Time with These Useful Tips

Let’s say you launched a pretty website that loads quickly and features a responsive design. That's great, but you still won't get the top SERP spots until you build credibility. One of the few ways search engines can identify you as a popular, reliable source for users is through backlinks.…
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A Quick Guide to SEO Meta Tags

Do Meta Tags Matter? A Quick Guide to SEO Meta Tags

Every business wants to improve its organic search engine results. An Inbound Marketing report showed 61% of marketers want better search engine optimization. They want organic search results.  Good inbound marketing relies on customers finding you. If your SEO strategy is weak, you’ll lose potential business. SEO is vital because it puts you in front…
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Why Should You Bid on Branded Campaigns

Keyword Bidding: Why Should You Bid on Branded Campaigns?

The most expensive branded keyword costs about $60. Although that may not sound like much, it could end up costing companies up to $6,000 per day if around 100 people click on it.  What does this mean for you? It's simple, when selecting branded keywords, it pays to choose wisely. Here…
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What is Remarketing and Why Should You Use it on Social Media

What is Remarketing and Why Should You Use it on Social Media?

In today's marketing world, your company has been given the daunting task of standing out among a world’s worth of businesses. While you have all of these resources at your disposal to try and accomplish that, so does almost everyone else. How can you reinvent the wheel on your marketing…
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The Top Ten Benefits of Facebook Ads

Is Facebook Advertising Worth it? The Top Ten Benefits of Facebook Ads

Facebook has nearly 1.5 billion users around the world that log into the site every day. That’s 66 percent of its user base that is on the site daily. If you consider American users, the number jumps to 74 percent, half of whom check the site more than once in a day.…
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Ten Tips for Crafting the Perfect Holiday Marketing Strategy

Ten Tips for Crafting the Perfect Holiday Marketing Strategy

It’s no secret that the holiday season is the most wonderful and stressful time of the year, especially for business owners. If you want to take advantage of this high buying season and save some stress, it’s wise to start developing your holiday marketing strategy now. Here are ten holiday…
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Is Your Bounce Rate Affecting Your Website's Rank

Ranking Analytics: Is Your Bounce Rate Affecting Your Website’s Rank?

Website owners use Google Analytics to measure the rankings analytics of their site. Google ranks websites based on several metrics. A metric is a number, like a percentage or a count of something. For instance, Pageviews, which tells you how many pages were viewed, and Users tells how many people…
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How to Make the Most of Your PPC Campaigns

Black Friday Guide: How to Make the Most of Your PPC Campaigns

Over 24 hours, online retailers sold over $5 billion on the last Black Friday. That’s a 16.9 percent increase over the previous year. Black Friday can be a huge sales day for many businesses. That’s how the name was coined in the first place. The day after Thanksgiving was the day many…
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How to Choose the Best Marketing Tactics for Your Business

How to Choose the Best Marketing Tactics for Your Business

Every company since the dawn of time has had a marketing strategy. Whether that marketing strategy worked or not is an entirely different story. Companies nowadays are searching for the best avenues and outlets to place their marketing when, in reality, there's no clear cut answer. Your marketing needs depend…
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Everything You Need to Know About Facebook Pixel

Facebook Pixel Tutorial: Everything You Need to Know About Facebook Pixel

In the deepest, darkest corners of the internet, Facebook pixels are watching and waiting for us to make a move. Facebook pixels have revolutionized advertising campaigns. Now, marketers can track conversation campaigns, and create custom audiences based on traffic to their websites. With this tool, you can reach untapped audiences by…
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The Importance of Responsive Web Design

How’s Your Responsiveness? The Importance of Responsive Web Design

85% of web crawlers prefer a seamless experience across all devices or platforms. There’s a term for this kind of seamless experience. Responsive Design. Sure, you might have heard the term “responsive web design” before, but do you know what it actually means, or just how important it is when it…
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Ten Sensational Press Release Headline Examples

Ten Sensational Press Release Headline Examples (and Tips to Create Your Own)

Here's a shocking statistic, only 3% of journalists reported that they actually relied on press releases for their work. As a matter of fact, just a little over half of the survey respondents admitted that they use press releases in any way, shape, or form. Despite this fact, they still receive hundreds of press releases to review…
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How to Measure the Actual Value and Impact of Content

Content Marketing ROI: How to Measure the Actual Value and Impact of Content

Content marketing is an essential piece of any digital marketing campaign, but how can you accurately gauge the value of your efforts? Your content has a few clear effects as well as some more abstract ones, so it can be difficult to get a read on the actual ROI of…
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How to Craft Social Media Posts for Each Platform and Yield Ideal Results

How to Craft Social Media Posts for Each Platform and Yield Ideal Results

Not convinced of the power of social media for business? 77% of consumers currently report that they’re more likely to purchase something from a brand that they follow on social media than from a brand they don’t follow. Social media has turned into a great tool for businesses of all sizes, but…
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Everything You Need to Know About Schema Markup Types

The Snippet of the Future: Everything You Need to Know About Schema Markup Types

Imagine this, Over 10 million businesses are using schema markup to get their websites noticed. If your company isn't familiar with types of schema markup, then you're already behind. Let's face it, with so many webpages online, it can be incredibly hard to make yours stand out. If this sounds familiar, then it might be time…
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