Some business executives believe that nearly 50% of their revenue will be driven by digital marketing. Given how many marketing strategies there are, there's a lot of opportunities to reach your target market. There are a lot of ways to produce leads and elevate your conversions. In addition to the marketing strategies…

Each year, business-to-customer (B2C) companies devote about 15.6% of their revenue to marketing. Business-to-business (B2B) customers spend less than that percentage on advertising, but not by much. These figures may not seem much at first, until you look at the dollar amounts involved. In the U.S. alone, companies are spending billions of dollars on…

It has been ten years since Instagram entered our world and since then it has grown a lot. People from all around the world use the social media app on a daily basis, and globally it has more than one billion users. Because of this, Instagram is a valuable tool for any business looking to…

If you have a business, and that business has a web presence, chances are you're familiar with the basic principles of SEO. At the very least, you'll have heard of it. If you haven't, you're putting yourself at an automatic disadvantage. Search engine optimization (SEO) is a vital part of any digital…

Humans tend to forget who came second. The average person can name the all-time fastest 100m sprinter or greatest swimmer, but most of us don't remember who came second in that 100m race or the swimmer that trailed by a few medals. Our oversight is a form of salience bias.…

Guest posting is one of the most effective online marketing strategies. Also known as byline articles, these are posts written by you that get published on a different site. A guest post allows you to establish yourself across other platforms. Guest posts will help increase your exposure to a wider audience. A byline…

Are you looking to build the best advertising campaign for the holidays but don't know where to start? If so, we are here to help by providing you with the top holiday advertising ideas so you can have the best holiday campaign yet. Having a holiday campaign that has great…

Google rakes it in from advertising revenue. Out of their total $160.74 billion revenue in 2019, 70.9 percent of that was from advertising revenue. A tremendous portion of this is from companies advertising on Google AdWords, across Google’s own sites. Which leads us to our actual point, is your company’s Google Ads…

YouTube has around 2 billion daily active users, which makes it the second most popular form of social media, with Facebook reigning at the top. It’s no wonder YouTube is a highly sought after choice for advertisers. With this big of an audience, you have an almost endless reach for your campaigns. However,…

Today, the social networking app TikTok boasts over 2 billion downloads worldwide. It has around 800 million active users in several countries. With this many users, not many brands have taken to advertising on TikTok yet. Why? Because advertising on TikTok is still a somewhat new concept. It has only been a…

Back in 2018, LinkedIn had about 500 million members. This is a testament to how LinkedIn is one of the best ways to network. With LinkedIn, you can either pay to have additional networking features on your profile, or you can choose the free method. Either way, LinkedIn is a powerful…

As marketers try to quantify campaign success, many have turned to driving engagement. At one time, this might have meant getting eyeballs on a blog post or even getting social shares. Today, interactive marketing is taking the lead. Around 70 percent of marketers agree interactive is more effective than static content. Interactive…

A shocking 91% of consumers aged 18 to 34 trust online reviews the same way they trust personal recommendations. Based on this statistic, it is clear that a lack of reviews, or poor reviews, can have adverse impacts on your business. You'll be missing out on several prospective clients. With more…

Videos are one of the most consumed pieces of content on the internet. By 2021, people will spend around 100 minutes per day on average watching videos. This is one of the factors as to why 92% of marketers say that videos are an important part of their strategy. Other factors…

Did you know that 70% of Americans are on social media, and spend an average of two hours a day on their favorite social media websites? If your business isn’t on social media, then you’re missing out on a huge segment of the population. Regardless of the demographic that you serve in…

There are roughly 30 million small businesses in the U.S. While having a small business can feel underpowered compared to large national or international companies, small businesses actually have quite the edge over bigger businesses when it comes to local marketing. Do you feel like you've exhausted all of your local business…

About 36% of small businesses are operating without websites. Which means they aren’t reaching the full audience that they could be, limiting their reach. Unfortunately, failing to complete regular website audits can also impact your reach. Completing a website audit will give you a chance to recognize room for improvement. By making…

LinkedIn has over 660 million registered users as of this year, of which 303 million are active users. Small businesses like yours can use the benefits of LinkedIn to boost brand awareness. You can also increase your B2C and B2B connections. The best way to gain traction on social media platforms like…

Digital ad spending continues to rise. The industry is now worth over $300 billion worldwide. Without question, the biggest platforms for digital advertising are Google and Facebook. Facebook is a top pick for many businesses. There’s a promise of reach, as Facebook has one of the most extensive user bases. The ads…

Google might be the biggest player when it comes to search engine marketing, but that doesn't mean you shouldn’t ignore your other options. Microsoft Ads, formerly known as Bing Ads, controls around a third of the market. If you’re only using Google, you could be missing out on traffic and more.…