Influencer marketing is changing the way that companies reach their target markets. It's no longer enough to just pay for ad placement on Facebook and call it a day. The average marketing department now allocates up to $100,000 just for influencer marketing, and 92% of marketers thought that their influencer program had…

Some of the most advanced computers ever created aren't sitting in government laboratories. They're in our pockets, our purses, and our backpacks. Mobile phones are now such a universal part of daily life that most people couldn't imagine living without them. For many, mobile phones aren't just a convenience. They…

SEO can seem complicated, but it gets easier as you learn more about it. The truth is that the abundance of technical terms and the effort required make it all seem more complex than it is. This much is still true in technical SEO, where we tackle the technical aspects…

Once Johannes Gutenberg invented the printing press, the concept of marketing was born. By the 18th century, magazines came into being. Poster advertisements and billboards soon followed. Then there was telemarketing, as well as radio and television ads. Digital marketing rolled over and took its first crawl by the 1990s. Within two…

Did you see the world of PPC marketing shake in 2018? How about how Google processes over 40,000 searches a second? These facts alone prove the value of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns for your business. Google updated their algorithms a total of 12 times over eight months, with 9…

You know what's almost better than paid time off? The answer is paid travel, like going to digital marketing conferences for example. Not only do you get to see a new part of the world, but you can write off your expenses on your taxes. Still, if your work doesn't…

Are you doing everything you can to boost your brand's image? What do customers think about your business? Public relations are an integral part of your growth. When people don't believe you're credible or trustworthy, they won't become your customers. If you haven't paid much attention to public relations so…

If you've already grown your following, defined and built your brand, and invested in content, it may be time to take the next step. Advertising can be tricky on social media for a number of reasons. The first is timing. Companies either branch out into ad spend too early or…

Page load time has never been more important. Users increasingly abandon websites with each passing second a page takes to load. This is as true of Shopify stores as any other website. Shopify stores are on the rise. The total revenue of Shopify stores rose to $151.7 million for the…

Customer service is definitely not what it used to be. Thanks to the interconnected world we live in, businesses are able to right their wrongs, and please their customers better and faster than ever before. This goes for everything from fixing shipment issues, to unexpected travel changes, as well as correcting…

Are you ready for your live shot? If live streaming isn’t a part of your brand’s content marketing strategy, you are missing out of one of the most powerful ways to reach and interact with your audience. Audiences are bombarded with content every day. While you may already be using…

Snap. Snap. "Follow me on Snapchat for more!" There are over 191 million active users on Snapchat, and some of those users are creating a serious impact. Oh, they’re making bank, too. How can you become one of the money-making influencers taking advantage of this massive platform? By powerful and effective Snapchat…

If you run an ecommerce business, you know marketing is essential. Great marketing techniques will benefit all stages of your ecommerce company. If you're just starting, you probably have no marketing knowledge, but if you have a steady stream of revenue, you're probably looking for methods that boost your marketing…

There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates: Keep…

Are you internally weighing out the pros and cons of PPC vs. SEO marketing? Before you get yourself stuck on that question, it's essential that you understand that there is no blanket answer. It depends on your company's specific situation, your goals, and what your customer base looks like. It…

Many businesses are waking up to the importance of Search Engine Optimization (SEO). However, local SEO is increasingly grabbing the attention of businesses and organizations looking to get ahead among their local target audience. Everyone knows that one of the best things about the internet is how it's made the…

So, you have a brand and you want to communicate it to as many people as possible. It comes as no surprise that you are thinking about promoting yourself on a social media platform. These days, it is where you can find almost every single person you want to reach.…

Most enterprises want to improve customer experience. Creating a loyal customer base helps them stand out from the competition and generate more revenue. Additionally, companies have never needed to make money more than today when digital transformation means investments. From startups to large organizations, everyone is investing in new assets…

Did you know that there are over 2 billion monthly Facebook users worldwide? This means that Facebook has more active users than Whatsapp, Twitter and Instagram combined. Considering these numbers, it's no surprise that Facebook has become one of the most powerful platforms in the world. While the primary function of Facebook…

Unless you are only trying to market to a small town, where everyone for miles knows your name, online marketing is a strategy you should master. We're all aware content is important, but there's more to it than just creating engaging material. For those who scoff at the effectiveness of…