You're a great guitar player, and you want to market yourself to sell online lessons. The only problem is, there are a ton of great players who already do the same thing. The best way to get frustrated and give up on a business is to have your site come up…

Quick! What's the fastest way to drive traffic to your website? You likely said advertising. That's true, but the response misses a lot of nuances. Getting instant website traffic takes skill.  Here are some methods you can try.  1. Pump Up Your Advertising Let's start with the basics. If you…

As you scrape the surface of digital marketing and its value, you'll quickly realize how essential it is for your business. There's no shortage of support for digital marketing, and evidence for its effect on a business. It's important to get in touch with the best digital marketing agency for…

It takes 52% more marketing touches to close a sale than in the past. Since so many touches are required, you have to get creative with B2B marketing strategies. Learning about B2B marketing trends can give you ideas and help you keep up with the competition. When you're marketing B2B and are…

Do you know the difference between a thriving business and a struggling one? In today’s business world, online advertising, or the lack of it, makes all the difference. Your business offerings may not count for much if your business has no online presence. Also, even if your website receives a…

"Success is a result of small efforts repeated daily." – Robert Collier Consistency is a major factor when it comes to providing the best product or service for your customers. While creativity and “going against the grain” is praised as a virtue, human beings naturally gravitate toward order. Therefore, while…

With well over 500 million users, LinkedIn is one of the most underappreciated platforms online. If you aren't advertising your company on LinkedIn, you're missing out on millions of people that are geared toward business. Many professionals that can't be bothered to have a Facebook or Instagram profile, have accounts on…

Did you know that companies that excel at lead nurturing generate 50% more sales-ready leads? It's no wonder that more people want to learn how to create sign-up forms that they can use to grow their own business. Do you want to create an effective sign-up form from scratch? Here is a…

A survey discovered that 95% of adults who are between 18 and 34 years old are the demographic that is most likely to follow a brand on social media.  If you are starting a new business, blog, or simply want to brand yourself as an influencer, social media is the perfect place…

Writing a blog can be a great outlet for your creative writing skills. If you can monetize the blog down the road, then even better for you. The hardest part of a new endeavor like this is getting off the ground. What's worth writing about? How do you get people to…

You don't only have to just be one in a million, but one in over a billion when marketing your company online. With over 1.9 billion websites for internet users to access, you need to get their attention, and wow them once you do. You're not a cyberspace or marketing expert, you…

Consumers want conversations with brands, as 75% of consumers agree collaborating with brands helps create better experiences. Personalized interactions give brands a better understanding of what consumers want and need. Digital data collection and algorithms help conversations happen on social and business websites. Personalized marketing means specific offers and experiences aimed at the consumer. No one…

The numbers are staggering... 3.196 billion (yes, that's billion) humans use social media. Put another way, 11 new people join a social media network every single second. Crazy, right? Facebook continues to slay as the most popular social media channel on the planet. That is just one of many reasons to pay serious attention to your prospects' and clients'…

For businesses today, it's essential to form a deep connection with your audience. Between social media and email marketing, connecting with your audience has never been easier.  To ensure that you are best connecting with your audience, it's essential to build a list of subscribers. When someone subscribes to your content,…

Attracting new customers takes more than just posting ads in the yellow pages or sending coupons out in the mail. It takes online know-how and a willingness to follow the trends. For many businesses, a website is a great place to start, but you'll eventually want to move into creating…

Over 50 percent of all businesses rely on content marketing for customer engagement. There's a reason for this, it works! Just a decade ago, content marketing was still thought of as a buzzword. However, it is now part of mainstream marketing. It's also essential for reaching your customers organically. The question that…

If you're focusing on growing your social media profiles, you're wasting your time. Sure, platforms like Facebook, Twitter, and Instagram bring you traffic, but is it enough to sustain a business? People unfollow daily, and it's never a guarantee of how many people see your content. If you're really wanting…

Did you know you used to be able to purchase fake likes on Instagram? These likes represented a huge issue with the industry, as it would often inflate the numbers of social media brands and influencers. Many Instagram influencers have been accused of buying fake likes or views in the first…

Ready for some grim statistics? 20% of new businesses make it past their first year of operation. Half of those businesses no longer exist after five years, and only a third of those businesses make it ten years.  If you want a business to make it, you need grit, determination, and a solid…

A brand new website is supposed to help your business, not kill it. However, when your fresh design goes live, and all organic traffic skids to a halt, you may find yourself questioning whether you did the right thing. Many businesses depend on online traffic to drive sales and revenue.…