Do you know the difference between a thriving business and a struggling one? In today’s business world, online advertising, or the lack of it, makes all the difference.
Your business offerings may not count for much if your business has no online presence. Also, even if your website receives a high volume of traffic, all this traffic may not be beneficial to your business if it’s not converted to leads or sales.
You need to grab the attention of the right audience to grow your business, and online advertising techniques offer businesses the best chances for survival and growth.
Here are eighteen benefits you stand to gain by using online ads.
1. Personalization of Offers
Online advertising helps your business personalize offers to customers.
Customers get frustrated with advertisements that don’t address their interests. Your business should tailor its promotional messages to meet the unique needs of its customers.
How does online advertising tailor offers? It gathers information from the web pages and products that customers check, and use that data to personalize offers to match customer’s interests.
The information you obtain from tracking website visits also provides you data for cross-selling campaigns. Cross-selling helps your business target an individual customer, and you can increase the price of sales by customer.
2. Around the Clock Marketing
Online advertising runs around the clock. Unlike traditional marketing that operates only in certain hours, online advertising goes on day and night. At the same time, your business doesn’t have to worry about overtime pay for its employees.
You’re freed from the burden of adjusting international or regional time differences. This difference affects the availability or reachability of your campaigns or offers.
What’s more, your customers can check out their favorite product at a convenient time.
3. Better Brand Engagement
To be successful in a competitive market, you must build up brand awareness. A strong brand awareness boosts customer’s loyalty. Being on social media alone is not enough to boost your brand engagement.
The regular posts about your products or services are considered a monologue conversation. It is like shouting out about your products in a market full of people. It’s necessary, but on its own, it’s unproductive.
Interact regularly with your current and potential followers. This will establish avenues that breed conversions and profits. Incorporate personality and humor into your social media posts. It’s a creative way of boosting brand awareness.
4. Online Advertising is Cost Effective
To channelize successful online advertising, you don’t need a lot of startup capital. Start with email marketing, web-based social networking, and blog promotion.
Traditional advertising like billboards, TV, daily paper, flag, and radio need start-up capital.
Due to the cost involved, traditional marketing can only run for a specified time. Online advertising is not constrained by resources.
If your business already has a website, it becomes even easier to advertise. You can tweak elements on your website to improve your rankings.
5. Helps Target Specific Demographics
If many people visit your website, but only a few end up buying, you need to ask yourself why? The answer is mass marketing. With online advertising, you can create a strategic campaign that is demographic specific.
Strategic campaigns allow you to channel resources on the right audience. The right audience is the demographic that is interested in your offers.
You can encourage all those who visit your website to fill a form. This will give you an idea of who is interested in your products or services.
You will also discover important details, such as age and area of residence, among others. These details will help you tailor your offers to your customers’ needs.
6. Online Advertising Processes Can Be Automated
Unlike traditional marketing, online advertising processes can be automated. There is a way you can automate processes involving social media marketing.
When the processes are automated, it becomes a priority in your marketing strategies.
How do you automate the processes? There is online marketing software that you can use to perform complex functions.
You can choose to use software that automatically responds to customers’ emails. There is also artificial intelligence used to respond to queries and keep customers updated on social media.
7. Deep Data Mining is Possible
All the leading social media networks give you the opportunity to understand your audience. They offer specific insights into consumer behavior.
Analytic tools like Google Analytics give you the chance to understand consumer behavior on your portals. You can use their results to measure your overall online advertising performance.
None of the traditional marketing campaigns can go viral. How often do you think prospects or customers pass around flyers or newspapers instantly? Hardly ever.
8. Enables You to Diversify Your Advertising Efforts
Traditional marketing can be compared to gambling. You put all your spending on one advertising channel, and you hope it works. With online advertising, you can diversify your advertisement.
In the past, there were only two major online marketing platforms: Facebook and Google. Nowadays, there are so many channels that it would be dumb not use different channels to advertise.
Why use different channels for the same advert? Every channel has its unique strengths and weaknesses. Hence, using different platforms allows the strength of one channel to complement the weakness of the other.
Focusing on one channel may lead to low reach, poor targeting, and limited reporting.
9. Ability to Multitask
One of the major benefits of online advertising is the ability to handle so many customers at the same time. This is why it’s essential to optimize your website to become device-friendly.
Optimization makes the website accessible through any device, be it a smartphone or a notebook. Ensure your website’s infrastructure is effectual. This way, you can carry out different transactions simultaneously and seamlessly.
Multi-tasking by itself is not enough. Your website must able to provide satisfactory services to all your customers. This gives them value for their money.
10. Constant Improvements of Ad Formats
Nearly every month, Google, Facebook, and other major channels update their ad products to boost the purchase process for users.
For example, in November
2018, Instagram released a shoppable photo tags feature that allows its users
to shop from a business without leaving Instagram.
Recently, Facebook released a video ad feature named “collections” that attaches the web link of the advertised product.
Because ad features on social media are constantly evolving, so will your Ad formats.
11. Real-Time Measurable Results
When you put an advert
in a magazine or the daily paper, it’s impossible to tell how many this advert
reached. There is no way of measuring results.
With online advertising, it’s easy to measure the success of your campaign.
Using free tools such as Google Analytics can tell you traffic growth and transformations from leads, to deals among other specific details. The ability to measure results gives you an opportunity to be results-oriented.
You don’t need to wait for weeks to see a boost in your business. Seeing real-time results empowers you to make the right decisions.
12. Helps to Refine Your Strategy
Real-time monitoring helps you to identify the exact point where your marketing efforts are failing. Once you have identified this point, then you can refine your marketing strategy.
Refining your strategy involves targeting the right audience based on factors such as location, gender, age, interest, and hobbies. Filtering these factors will help you target the right audience.
Two or more of the above factors can be combined to offer a target market. Similarly, the factors can also be used as a basis for running parallel campaigns.
Targeting is extremely difficult in traditional channels like the newspaper or magazines. Take advantage of online advertising to channelize target-focused campaigns.
13. Helps You to Make Follow-Ups and Establish After Sales Relationships
In traditional marketing, it’s common to exchange business cards with prospects after an interaction. In most cases, these customers misplace the business cards, which means they can’t find you.
In online advertising, prospects fill out forms that request them to offer their email address among other details. You can now email them to push your offers.
You can also use online advertising tools to gather your customer’s opinion on your products or services. This is done by carrying out online opinion polls. In the end, this will help you deliver better services and finally optimize branding.
14. Enables You to Penetrate Global Markets
Internet marketing enables you to market your business across continents.
With a few months of using aggressive SEO techniques, you’ll likely end up with a big number of hits on your website. This might include several million people from different parts of the world.
You should consider translating your website to other languages to reach a global audience. You can also adapt social media for different languages.
However, it is important to know the regional regulation on advertising and sales tactics. Find out if your products are subject to approval by any governing body.
For instance, in many countries, the ministry of health must approve products such as pharmaceuticals.
15. Continued Marketing Campaign
Once implemented, some online advertising techniques have lasting effects. For instance, once you create SEO optimized websites and blogs, or gain huge referral traffic from content on your website, they remain functional henceforth.
This means your products or services will continue to be promoted years after you began your marketing campaign.
Nearly every online advertising tool has a viral and long-lasting impact that can continually attract clients to your business.
Online advertising can certainly be referred to as a long-term strategy. Traditional marketing is not sustainable, since the cost is too high for small businesses to leverage on, and the ROI is somewhat vague and almost impossible to measure.
16. You Can Use Online Advertising to Reach Social Media Influencers
If your brand is not working with social media influencers, you are missing a big opportunity.
Online advertising gives you a chance to work with those influencers.
Influencers generate sales. When they start talking about your product or services, their followers get interested and sales begin. You need to work with influencers with a big social media following, because they are likely to generate sales in bursts.
While social media influencers generate leads and sales, they also build unrivaled brand awareness. No traditional PR strategies can penetrate the saturated market effectively as influencers. This is because influencers are a trusted voice.
Customers are more likely to trust the voice of an influencer than that of the brand. They consider influencers as one of their own.
17. Online Advertising Gives You Opportunities to Illustrate Your Expertise
For clients looking to purchase professional services, the single key factor in selecting a vendor is expertise. For the vendor, it’s upon you to project your expertise to the marketplace to attract a buyer.
Vendors can use content to communicate their experience and illustrate their expertise to their target audience.
You can still communicate your experience using the traditional marketing channels, but you will have a limited audience.
Webinars, social media, and blogging allow you to illustrate your expertise while at the same time educating your audience.
18. Online Advertising Entices Audiences to Take Favorable Action
While testimonials and signals help earn trust from the targeted market, online advertising utilizes effective strategies that entice the audience to take favorable action.
There are clever online advertising tools that can be used to convert leads to sales. An example of such a technique is the Call-to-Action (CTA) technique.
A CTA recommends the specific steps that will entice your audience to conduct a favorable action.
You can optimize innovative texts, buttons, and forms according to positioning on page, graphics, and even color scheme, to generate the desired outcome.
Online Advertising Legitimizes Your Business
By maintaining its presence online, your business can show its customers that it is active and focusing on growth. This gives your customers confidence in your business.
Online advertising gives your business an opportunity to utilize proven techniques and strategies that attract highly desirable traffic that delivers results. It’s all about ensuring the growth of the business.
Check out our blog to learn more about online advertising and more.
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
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About the author...
Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.