For businesses today, it’s essential to form a deep connection with your audience. Between social media and email marketing, connecting with your audience has never been easier.
To ensure that you are best connecting with your audience, it’s essential to build a list of subscribers. When someone subscribes to your content, they automatically receive your updates. This is a simple way to gain a larger following and increase brand awareness.
However, let’s be honest, attracting and maintaining subscribers isn’t always a walk in the park. With the overflow of junk mail present in inboxes today, it’s challenging to convince your audience to subscribe to additional content.
Are you looking for better ways to connect with your audience and build your subscriber list? Check out these incredible tips to get more subscribers.
Add Opt-in Field to Landing Page
First things first, it’s essential that you have an opt-in field that populates your landing page.
Once a guest lands on your webpage, a simple box will appear that asks the guest to subscribe to your mailing list. If the guest decides to subscribe, they simply provide their email and will begin to automatically receive your content updates.
This opt-in is simple to set up and is an incredibly powerful tool. Without this tool, the majority of guests will remain unaware that the option to subscribe to your content is even a possibility.
Offer Exclusive Subscriber Benefits
One of the most effective ways to get the attention of potential subscribers is to offer exclusive benefits. These are advantages that subscribers have over other guests that simply visit the website.
To make these benefits especially enticing to your subscribers, it’s most effective to offer monetary advantages. It could be anything from every day rebates to offering birthday discounts that are only available to members.
This is the best way to make your audience feel special and that they are part of an exclusive group of people.
Advertise on Social Media
If you’re looking to maximize your number of subscribers, be sure to advertise your subscription option on your social media pages.
Due to the amount of time that the average person spends on it, it’s safe to say that posting on social media is extremely effective. Consider that Americans spend an average of 135 minutes per day on their various social media pages. That’s a lot of time to try and advertise to!
That being said, try advertising your subscription service on your various social media pages. You can even opt to run a contest that immediately rewards your first 1000 subscribers.
Publicly Display Your Subscribers
As consumers, we all know the hesitation that happens when asked for our private contact information. For many, there’s a lack of trust in providing such personal information to a total stranger.
It’s safe to say that numbers are a powerful figure. So, once you have developed a relatively large list of subscribers, be sure to publically display that number.
When a potential subscriber can see that your company already has thousands of subscribers, they are more likely to choose to subscribe. After all, a large following gives the impression that the subscription is worthwhile for your follower’s time and that it is a smart decision.
When a guest is outweighing the costs and benefits of becoming a subscriber, one of the major costs is the question of the unknown.
For example, if that guest were to become a subscriber, what exactly can they expect to receive from you? To help counteract this unknown, be upfront with your guests, and provide them with a concrete example of what they can expect.
You can achieve this through simply outlining what it means to be a subscriber to your company. Begin by answering these simple questions:
-What will your content feature?
-How often will you be updating your content?
-What can they expect from your updates?
-Who is the ideal subscriber?
Once your guest gains a firm understanding of what exactly it means to be a subscriber, they will naturally feel more informed in their decision.
Create a Teaser Video
In today’s day and age, video content has become one of the go-to strategies for marketers. In fact, 64% of consumers reported that they are more likely to purchase a product, or utilize a service, after watching a video.
Not only is video engaging with consumers, but it’s also incredibly shareable, and has the potential to reach millions of viewers. With video being so effective, there’s no reason not to use video to encourage your audience to subscribe.
Try creating a series of videos that are only available to subscribers. While the first video is free to all, the following videos can only be viewed for those that are subscribed to your page.
Be Consistent with Your Content
Remember, the key to maintaining subscribers is consistency.
Without this consistency, your unsubscribe rate is going to continue to increase, and you are going to lose followers.
This doesn’t mean you need to post content every single day. Instead, it means that however often you post, be sure that it is consistent. Avoid excessively posting throughout one week and then remaining absent the next.
As consumers, let’s remember one of the main reasons we choose to subscribe to a page of service. We want to feel that we are somehow benefiting from being part of this exclusive list.
With that in mind, remember to reward your subscribers! One of the best ways to do so is to run contests for them. While this rewards your following, it’s also a great way to gain more followers and increase your brand awareness.
It also keeps your following more engaged with your content and helps minimize your unsubscribe rates.
Show Immediate Value
A potential subscriber is most likely to subscribe to your webpage of services if they are presented with immediate value.
Let’s remember that as consumers we typically operate on a short attention span. In most cases, we desire to receive things immediately so that we can experience instant gratification.
The most effective way to do this is to offer instant access to anything from content and videos, to discount codes and coupons. In fact, 68% of consumers state that a coupon will increase their loyalty to a business.
As soon as the consumer enters their contact information, it’s helpful for them to know they are going to be receiving benefits they can utilize almost instantly.
One of the most significant challenges that companies face in gaining their consumer’s contact information is that of trust.
After all, providing our personal information to a faceless stranger can feel intimidating for some. Many questions surround where this contact information will be stored, how it will be used, and how often the consumer will receive updates.
To help alleviate this fear, be sure to be as transparent as possible with your subscribers. Let them know upfront where their contact information will be stored, and if it will be used for any promotional material. It’s also helpful to let them know ahead of time how frequently you will be contacting them, and when.
Being upfront about these questions helps to build a sense of trust between yourself and your potential subscribers.
One of the most effective ways to grab the attention of a potential subscriber is to offer exclusive subscriber discounts.
This tip is most effective for businesses that sell any type of merchandise. It could be a discount that can be used for merchandise each and every time that subscriber shops.
Even a minimal discount, such as 10%, can be enough to catch the attention of a potential subscriber.
Offer Useful Information
If you want to keep your subscribers engaged, it’s crucial to offer useful information that is going to benefit them.
For many businesses, this could be offering white pages, online courses, and video sessions that are only available to subscribers.
This is a vital concept for web pages that do not sell products, but rather ideas and services. While these businesses cannot offer discount codes, the useful information is often enough incentive to encourage your viewers to subscribe.
Make Your Content Shareable
When it comes to sharing your content with your subscribers, it’s critical to make sure your content is shareable.
Be it an email, a video, or even a webpage, you’ll want to be sure that whatever you are sending can be shared with others. This is one of the best ways to get new people to subscribe to your content and increase traffic on your page.
For example, most email marketing templates have the option to make the email “shareable.” It allows the receiver to forward that same email to friends and family members. From here, new receivers have the option to subscribe to your content and become a follower.
When a trusted source such as a family or friend is sharing that content, the new receiver is more likely to trust the source.
Make it Personal
This might be the most important tip there is to gaining subs. Above all else, make an effort to make your content personal. Without that personal touch, your subscribers are going to feel as if they are just another number within your page.
One of the best ways to personalize your content is to engage with your subscribers on a consistent basis. Try giving regular shout-outs to certain subscribers and be sure to always thank them for their time and efforts.
You can even try featuring your subscribers in your content, and providing links to their own personal pages and profiles.
Remember to Ask
Sure, it might sound obvious, but this last tip is something many businesses forget to do.
Remember to always ask your followers to subscribe! Without asking, many followers will remain unaware that subscribing is even an option. If they are consistent followers that visit your webpage often, the majority will see no hesitation in subscribing.
This technique is especially effective in videos. The best video marketers will ask their subscribers at the end of the video to “like” and “subscribe” to their webpage and offer reasoning as to why it’s important for them.
For many followers, they feel a close connection to people or web pages they closely follow. They are more likely to feel a desire to subscribe if they know exactly why it’s benefiting that person or webpage.
How to Get More Subscribers
In today’s day and age, let’s consider that the average person spends greater than five hours each week reviewing their emails.
With this number, it’s not exactly a surprise to note that email is one of the most useful platforms to communicate with your audience. Not only is it low cost, but it’s also relatively immediate, and has the ability to deliver an entire message within a few seconds.
One of the best ways to ensure you are growing your email list is to get more subscribers. These subscribers automatically receive each and every content update, and naturally feel more connected to your business.
If you’re serious about growing your business, it’s essential to use these tools and gain more subs. It is one of the most effective ways to maintain contact with your audience on a consistent basis.
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
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About the author...
Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.