Eight Easy Ways to Get the Most out of B2B Email Marketing

Eight Easy Ways to Get the Most out of B2B Email Marketing

If you're spending all of your energy trying to reach customers through social media, you might want to reconsider. Email is still a more effective way to acquire customers. In fact, 80% of small retailers claim that email marketing drives customer acquisition and retention. As a business owner, you need to spend your marketing budget…
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Your Complete Guide to Using Paid Media

Spend Money to Make Money: Your Complete Guide to Using Paid Media

Here's the deal, paid media is a nearly $18 billion industry globally. For the digital newspaper industry, that amounts to almost $5.6 billion per year. However, what about Facebook and LinkedIn ads? Nowadays,these are the key to generating the highest return on investments for business owners. Want to give your company a little boost?…
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Top Seven Places for High-Quality, Copyright Free Images

Top Seven Places for High-Quality, Copyright Free Images

Did you know that if you include a high-quality photograph in your social media and advertising you have a 650% increase in interaction with potential customers versus an ad with text alone? If you are looking for quality photographs for your business, but don't want to break the bank, you can find…
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How to Use Facebook Live to Market Your Brand

How to Use Facebook Live to Market Your Brand

Facebook Live is an incredible way to not only raise awareness for your brand, but also get quality leads that will grow your business. There's no better way to display your personality to your customers than showing them the person behind the company. This feature has changed the marketing game…
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How to Get Followers on LinkedIn Business Pages

Get Your Company Page Noticed: How to Get Followers on LinkedIn Business Pages

There are a whopping 160 million LinkedIn users in America alone, giving us thehighestnumber of LinkedIn members in the world. Creating a professional LinkedIn company page is a great way to put your business on the map. Here's the kicker though, getting more LinkedIn followers on your profile is super challenging. Want to learn how to get…
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How to Generate Sales Via Social Media

How to Generate Sales Via Social Media

Social selling is primarily the use of social media sites to locate and close deals with new prospects. Salespersons use social media to create value, and answer questions from prospective buyers. The salespeople respond to the customer comments, and create awareness, until the prospect is ready to make a purchase.…
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How to Boost Your Marketing Strategy with an Instagram Influencer

Under the Influence: How to Boost Your Marketing Strategy with an Instagram Influencer

Doing digital marketing for your business? You've likely heard about influencer marketing.  Marketing your brand using influencers can pay dividends for your company. Knowing how to use the right brand influencers can give you a strong return on investment (ROI). Influencer marketing is powerful due to human nature. It works because humans…
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The Top Benefits of Paid Search Advertising

Why Pay? The Top Benefits of Paid Search Advertising

Is organic search not doing enough to drive traffic to your website? Do you want to know how paid search advertising will benefit you? Well, if you want to learn how paid search advertising helps, you came to the right place. Paid search advertising is also known as search engine…
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The Best Ways to Use Snapchat to Advertise Your Business

Don’t Get Ghosted: The Best Ways to Use Snapchat to Advertise Your Business

Snapchat is a widely underused tool in the marketing world. It only accounts for 0.6% of the ad market in the United States. Compare that to Google and Facebook, which together (according to the same source) boast a combined 57.7% of ad spending. Clearly, Snapchat has a way to go before it…
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The Best Paid Traffic Sources to Drastically Increase Your Sales

The Best Paid Traffic Sources to Drastically Increase Your Sales

Do you know how they say that paid search is dead? Well, that's not true. If anything, paid search is thriving at unprecedented rates. Why? Because businesses are getting a lot of success using paid traffic sources. This is not surprising seeing as 16 to 49 percent of people say they comfortably…
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Linking Up with Customers on LinkedIn

Linking Up with Customers on LinkedIn

91% of marketing executives recommend LinkedIn as the top platform to find quality content. In its early years of development, the platform used to be for job seekers. The growth in LinkedIn marketing has transformed into a content platform. Here, people share articles, status updates, and interact professionally. LinkedIn is a…
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Fifteen Tactics to Boost YouTube SEO

Fifteen Tactics to Boost YouTube SEO

Are you looking for a means to gain the visibility you need on YouTube? If so, it is wise to optimize your YouTube channel for search engines. Did you know that YouTube is listed as the world’s second largest search engine satisfying the needs of more than 1.5 billion users worldwide? As a…
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Eight Pinterest Brand Marketing Tactics to Try

Eight Pinterest Brand Marketing Tactics to Try

Pinterest is the second largest driver of traffic from social media, only coming in behind Facebook. Also, five out of ten Pinterest users have purchased after viewing a promoted Pin. This makes it obvious that Pinterest should be a part of your marketing efforts. However, Pinterest marketing is unique to marketing on other…
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Social Media Video Checklist: A Complete Guide to Creating Effective Social Videos

Social Media Video Checklist: A Complete Guide to Creating Effective Social Media Videos

Does it come as a surprise that video ads perform better than other types of ads on social media? Social media and video content go hand in hand. For example, Facebook gets 8 billion video views every single day and saw 3.5 billion live broadcasts in April of last year. Those are staggering numbers. People simply…
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Blog Better: Ten Must-Have Tips on How to Write an Effective Blog Post

Blog Better: Ten Must-Have Tips on How to Write an Effective Blog Post

Looking to start a blog to earn money or promote your business? Do you feel that your blog isn’t doing as well as you thought it would? Do you want to learn how to write more effective blog posts?  Fifty-five percent of marketers claim that their top inbound marketing priority is…
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The Most Sinister Landing Page Design Mistakes You Might Be Making

The Most Sinister Landing Page Design Mistakes You Might Be Making

Does your landing page see a significant amount of traffic but still doesn't get enough conversions? This means people can find your page, but it isn’t convincing them to subscribe, make a purchase, or explore your site. With over 1.7 billion other sites out there, all it takes is one click for customers to back out…
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The Best PR Strategies You Should Be Using Right Now

The Best PR Strategies You Should Be Using Right Now

What if your company could start looking absolutely amazing practically overnight? Well, you don't need to change up your marketing or your product. Instead, you simply need to embrace some new public relations strategies. Some of these strategies are game-changers for you and the entire company. While others are a…
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PPC Campaign Management Mistakes That Could Cost You Big Time

PPC Campaign Management Mistakes That Could Cost You Big Time

Are you looking to improve your PPC marketing campaign? Is your budget proving to be too little to support your campaign? There’s a chance you’re making costly PPC campaign management mistakes. A 2018 study found that only 45% of small businesses invest in PPC advertising. While it’s common in digital marketing, managing…
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Nine More Surprising Digital Marketing Hacks for Improving Your Business

Nine More Surprising Digital Marketing Hacks for Improving Your Business

How much money do you invest in your digital marketing each year? It’s probably a considerable amount. Why? Because companies are predicted to spend $118 billion on it by 2021. Here’s another question for you. With such giant sums of money on the table, can you afford to misfire on your marketing…
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Long-Term Amazing Benefits of Content Marketing

Long-Term Amazing Benefits of Content Marketing

As the world becomes more and more digitized, there's been more emphasis placed on digital marketing rather than more traditional methods. Incorporating digital marketing into your strategies can benefit you in a big way, as you'll be able to reach a larger audience through the use of more touchpoints and channels. In…
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