How to Use Google Trends Data for AdWords and Social Media Campaigns

Google has a hold on the search engine market, with 85% of all global searches run through it. With its search engine traffic, Google can track the latest trends in searches. 

Using Google Trends data, you can boost your social media marketing to stay up to date on the latest searches of your target audience. 

Learn about Google Trends impact on your strategy for SEO, AdWords purchases, and more, using this guide. 

How to Use Google Trends Data for AdWords and Social Media Campaigns

How to Use Keyword Research Data from Google Trends Data

One of the most valuable assets of Google Trends data relates to the Google Keyword Planner. When it comes to selecting the right words in our strategy for SEO, you need the best keyword research data. Google’s Keyword Planner helps you discover keywords related to your business.

It also helps to research up and coming keywords and how they change over time. You can even view bid estimates when purchasing the best keywords for your advertising budget.

Using keyword research data can help your marketing strategy in several ways.

Planning Content

When analyzing keyword research data, keep an eye out for trends. As an extension of Google Trends, the Keyword Planner helps you measure patterns by season. For example, if industry events repeat yearly, certain keywords trend more around that event.

Using Google Trends data, you can mark important dates in your content calendar. This streamlines your publishing schedule. It also opens up new chances for your content to be reused and updated or for you to cache in on previously untapped trends.

Sync Your Data

Whatever tools you use to gather keyword research data, check them against Google Trends data. Other keyword trackers may not offer as much detail. Comparing different data sources allows you to sync your data with the latest trends.

Although other keyword planners offer reliable monthly data, Google Trends provides real-time information. When predicting future traffic trends, you need both historical and in-the-moment data.

Related Queries

When you target specific keywords, it helps to know related queries searched by your target market. Often, when users search for one keyword, they do so alongside other related queries. These queries can help you better target your market.

For example, when people search for a certain product you sell, you want your brand name to be related. Connecting on this level of consumer behavior expands your visibility and ROI. You can even use these to outsmart your competition, ensuring people see your brand when searching for your goods or services. 

Region-Specific Keywords

Google Trends data provides accurate information about people the world over, down to the zip code. You can use this data for geotargeting your consumers. Location-specific patterns give you a chance to globalize your business.

Even if you only look to expand closer to home, you can still connect with local markets with far more accuracy. Targeting regions accurately means your marketing budget for AdWords goes further than ever. You can even target multiple locations for the best PPC strategies

Google Trends Data to Boost Your Strategy for SEO

With comprehensive keyword research data, you can take your strategy for SEO to another level. Google Trends data offers you multiple ways to optimize your search engine strategy and make your AdWords budget stretch through many seasons and trends.

Match the Season

When you use Google Trends data well, you can promote your content at the right time. Seasonal trends help your strategy for SEO, as search volumes change by event and time of year. 

To capitalize on seasonality, you need relevant search queries in Google Trends to craft relevant content. If you track seasonal data, you can time your content with the peaks in Google Trends data.

You should also develop a strategy for SEO before the peaks in Google Trends queries. Proactive marketing strategies generate small boosts in traffic before keywords trend to their peak.

Location Information

When emphasizing local SEO in Google Trends data, you must know where your products and services are most in-demand. Location-specific patterns are critical for determining your AdWords budget.

When marketing on social media platforms, location information makes or breaks your strategy for SEO. With 80% of consumers using Google for local information, you cannot miss out on the marketing opportunity.

Long and Short-Term Trends

Moving beyond seasonality in your strategy for SEO means differentiating between long and short-term trends. Your content needs to operate in real-time. The best way to save on your AdWords budget is with relevant content.

Comparing historical keyword research data with the newest information in Google Trends offers you a chance to decide between fad and trend. Fads serve short-term strategy, while trends last beyond temporary trend differences. 

Google Shopping

You can expand on Google Trends data by exploring eCommerce in AdWords. Google Merchant limits your budget to the latest in Google Shopping trends. This feature filters specifically for retailers. 

Certain retail keywords peak seasonally. Depending on your goods and services offered, you can use these peaks for your marketing strategy. Related queries in keyword research data also expand niches in your target audience, allowing you to hyper-target sub-niches in your industry’s market.

Narrowing the Scope

Topic clusters, or related groups of search queries, help you capitalize on Google Trends data. You can explore prime content in your strategy for SEO. Your industry’s niche likely has topical sub-niches customers search in.

Studying these topical groups can help you with video content, too. You can filter Google Trends into searches for news, web, image, and YouTube. Using the YouTube search filter provides you with another level of ranking opportunity for your business.

Marketing on YouTube is most effective if you use the video filter on Google Trends. Using this search filter can help you avoid you repeating the same thumbnails as other content creators. If you market on YouTube, you know how important a unique thumbnail image is.

Drops in Traffic

Understanding Google Trends data means connecting the dots between drops in site traffic and keyword usage. If you notice sudden increases in or decreases in your site traffic, turn to Google Trends.

Your rise or fall in site traffic could come from several avenues. Trend seasonality stands out as the most obvious answer, but you may see ups and downs from other sources too.

Drops in traffic might be due to a recent public relations issue, or an industry competitor released a competing product at the same time. The best way to mark drops in traffic means adjusting the specified time filter.

Google Trends Data and Social Media Marketing

When marketing your business on social media platforms, Google Trends data offers a lot. Your chances for visibility increase if you understand keyword research data from Google Trends when studying your target audience’s search behavior, social media marketing benefits in choosing hashtags, and campaign targeting.

Choosing Your Hashtags

You might not think so, but choosing your hashtags really matters for social media marketing. It’s also more of a challenge than you might think. With so many people overloading social media with hashtags, you need to choose the best ones.

Using Google Trends data, you can choose the best hashtags. Staying on top of seasonal topics is easier than ever when you pull data for a specific period. Narrow your hashtags to a smaller time frame, whether it’s the day of the week or time of year.

When it comes to prime social media engagement, choosing your hashtags means using niche and industry-relevant keywords. As with your strategy for SEO, hashtags informed by Google Trends data are more accurate. Relevant keywords can direct you to related queries for crossing into new hashtag territory.

Campaign Targeting

When it comes to targeting an audience, you need a good base of reference for your campaign. The best targeting in social media marketing engages users across multiple channels. Using Google Trends data, you can filter your target audience even further.

There are several filters to explore which can help you to hyper-target followers. You can use a location filter to highlight keywords for your region. When you post online, you can then geotag posts which can help with PPC ad campaigns.

You can conduct historical searches for trends back to 2004. Of course, this kind of data is likely irrelevant for any cutting edge social media marketing. It is useful for a seasonal campaign.

When it comes to finding the most popular terms, you should use a particular search filter. You can search by web, image, or news subfilters. Using any one of these subfilters can provide the best tools for accurate campaign targeting. 

Using Google Trends Data on Different Social Media Platforms

Now that you know some basic tips for social media marketing with Google Trends data, you need specific examples. Below are some tips beyond choosing your hashtags. Google Trends prepares marketers to connect the unexpected with possible advertising solutions.


You can spice up your advertising on Facebook using Google Trends. Creating relevant, eye-catching ads with current topics makes for great social media marketing. For example, if you were to compare search terms with a major brand in your industry, you could learn something important for Facebook.

Using Google Trends, you can compare search data on Facebook with another platform. The graphs that appear will compare the selected brands over a specified window of time. The default window of time is 30 days.

You can see which competitors also appear more on certain platforms. Use this to enhance your marketability on social media platforms overlooked by the competition. You can also determine which channels are less effective to market on.


Choosing your hashtags is not the only important thing you can do with Google Trends data. Using Instagram’s geo-specific trends, you can set regional filters to better help your targeting. Using a comparison search and regional filter will generate new possibilities for marketing.

Depending on your industry, you can compare brands and their popularity by state or city. Using regional filters for certain areas can inform where your direct local ads on Instagram (and Facebook) are seen. Leverage the geotagging on this platform for focused ads.

When geotargeting, you can also compare the regional competition. You might be able to saturate certain areas with lower search trends. Doing so will help people in the region recognize your brand more easily.


When marketing on LinkedIn, you cannot target content by location. Choosing your hashtags is important, but not the only thing you should consider. Your biggest resource for LinkedIn marketing with Google Trends data is keyword research.

Researching keywords helps with hashtags, but it also helps with planning campaigns. When you follow industry trends, you can use these insights to develop future content and marketing strategies. Not only will your content be “in the moment” but ahead of the curve.

Using Google Trends to research keywords can help you determine which campaigns might be underperforming. You can course-correct your strategy for SEO on LinkedIn and enhance your campaign. Using this data can solve your visibility issues with the platform’s search algorithm.

Learn More About Google Trends Data and Other Digital Marketing Tools

Your social media marketing campaign and AdWords budget can now go further than ever. If you’re looking into optimizing Google Trends data, you’re likely ready to audit your digital marketing overall. Five Channels has a solution for you.

We offer industry expertise, alongside our informative content. For a free digital marketing review, visit our site today. We look forward to helping develop your marketing strategy.

Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.


About the author...

Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.

With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.

Jason Hall

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