Snapchat has around 186 million daily active users. Unfortunately, many businesses don’t take advantage of the audience that Snapchat offers, despite it being one of the best social media platforms.
The biggest reason for this is that businesses simply don’t understand how to use Snapchat’s marketing setup. Snapchat’s algorithm is unique. Therefore, it takes a unique approach to make it work for you.
Luckily, we have all of the tips and tricks you need to conquer Snapchat and build your brand. Check out these eleven Snapchat marketing strategies for your Destin business.
1. Make a Geofilter
One of the best ways to interact with Snapchat (and help your customers interact with you on Snapchat) is by making a Geofilter. If you’re unsure of what these are, they’re the filters that come up as an option on your Snapchat camera when you’re in certain areas.
Most businesses make Geofilters that are located around their business’ locations so that their customers can pose with the filters while they’re shopping or hanging out.
If you’re going to invest in a Geofilter, you should make sure that it’s a fun and interactive one. This will increase the chance that people nearby will actually use the filter.
No one wants to use a Snapchat filter that’s boring. By having a funny filter, you’ll encourage customers (and other people who just happen to be near your business) to use the filter and share the news about your business.
The more often that people use your filter, the more the news about your business will spread and the more sales your business may get.
2. Advertise Limited-Time Offers
Snapchat posts stick around on your timeline for 24 hours after they’re posted (unless it’s a paid advertisement). This makes Snapchat a great platform for sharing and promoting limited-time offers.
If your business is having a sale or a special promotion, Snapchat is one of the best places to share. Not only are users used to limited-time content on this platform, but it also gives users a sense of urgency surrounding the special offer.
If you’re looking to draw in even more business, you should look into making a Geofilter for special events. Snapchat users near your store may see the offer and come into your store to check it out.
Make sure that you put your promotion as a part of the Geofilter. For example, you can have a Geofilter that says, “This is how I feel when I get 25% off at *insert business name here*!” They can do a reaction picture and interact with that filter while also finding out that your business is having a sale.
3. Adjust Other Content
Too many businesses assume that all marketing is the same.
They think that marketing through Snapchat is the same as marketing through Facebook. They think that marketing through Facebook is the same as marketing through Instagram. Unfortunately, it’s not this easy.
The best Snapchat marketing campaigns are unique from other social media campaigns that your business decides to do. This means that you need to take advantage of Snapchat’s platform as an additional method for sharing information about your business.
Snapchat should be more of a speaking, video platform than an informational, picture platform.
For example, if your business is dropping a new product, you may want to show how to use that product through videos on Snapchat. You could also make a cool creation using Snapchat’s filters and drawing tools.
The point is that you don’t want to make your audience see the same things over and over again from your different channels. Change it up.
4. Have Fun with It
Snapchat isn’t meant to be serious. We understand that you may want your business to come off as a professional establishment, but that’s not how businesses are surviving these days.
The most popular businesses these days are showing their fun, playful sides. You should do so using Snapchat’s filters, games, and other interactive elements.
If you’re well-versed in your social media channels, you know that Snapchat has a young audience. It’s unlikely that you’re going to find older individuals with a Snapchat account. Therefore, you need to know how to appeal to younger audiences.
Men in business suits won’t impress younger audiences like they used to. Young buyers want relatable people with a sense of humor and maybe even a little bit of quirkiness.
Find a staff member or a couple of staff members who would work well as the face(s) for your business’ Snapchat account.
5. Make a Snapcode
To make it easier for people to add you on Snapchat, you need to have a Snapcode. This is a QR code that you can post to all of your social media accounts.
Plus, with this quick-add method, people are more likely to add you. Giving away your Snapchat username is useful, but people are less likely to go out of their way to type this in.
A Snapcode is a much more convenient way of allowing your customers and fans to add you. It only takes a few seconds to make a Snapcode, and it will pay off in the end.
Plus, recent updates have allowed Snapchat users to make Snapcodes that open different links. So, you can use the Snapcode to link your customers to a new product or a fun website link.
6. Interact with Others
Don’t isolate yourself on Snapchat. Respond and react to others. Watch other Snapchat accounts and message other people.
Most importantly, you should be speaking with those who are watching and commenting on your Snapchat. If fans and consumers and sending you messages, you should be responding.
It’s just like any other social media platform. The more you interact with your followers, the better off your account and business will be.
If you aren’t responding, you may come off as cold and unrelatable. If your business gets a lot of interaction on the social media network, you should consider hiring a small team to go through these messages. The more that you talk and interact with others, the more you’re going to be recognized and appreciated.
7. Target Your Audience
Don’t forget to target your audience. Snapchat might be a more relaxed form of social media, but it’s still a form of advertising for your business.
Finding and connecting with your target audience is important, even on Snapchat.
First, you need to determine what your Snapchat audience looks like. Obviously, your Snapchat audience is going to look younger, but you should also determine what their interests are, who else they follow, and more.
Snapchat makes handling business analytics easy if you set up a business account with them.
Next, you should use the characteristics that you’ve learned about your target audience to figure out what content to post and when. By learning more and more about your target audience, you can find out how to best suit your content to them. Therefore, you’ll find out how to best show them your products and services.
8. Use Snapchat Advertisements
Just like other forms of social media, Snapchat offers advertising. As a business, you should take advantage of it.
When you’re making your Snapchat advertisements, you should make sure that you’re structuring them like the rest of your Snapchats. They should be fun and interactive while also showcasing whatever you’re looking to advertise.
Your Snapchat advertisements should not be the same as your Facebook advertisements just as your Facebook advertisements should not look the same as your Instagram advertisements.
Take the time to make your Snapchat advertisements stand out. Also, you should make them work with the platform.
For example, you should make sure that they’re oriented the right way and follow the flow that Snapchat’s 10-second clipping has. Going outside of the format that Snapchat gives will not help your advertisement be successful in any way. In fact, it will only confuse the viewers.
9. Read Your Metrics
As we mentioned earlier, Snapchat allows its users to make business accounts. Similar to Pinterest and Instagram’s business accounts, opening a Snapchat business account opens an entire world of analytics.
These analytics, known as Snapchat Insights, allows the user to see how many people are viewing their posts and what kind of people are viewing their posts. It even divides people by sex and age to give you more of an insight into who makes up your audience.
Along with this, we recommend using a paired application like Snaplytics and Delmondo. These applications can give you even more insight into how people are interacting with your stories.
For example, they can tell you how many people are screenshotting your content and how long they’re viewing your Snaps. Beyond this, they’ll give you more of a look into how your Snapchat is doing as compared to your other social media sites.
Having an extra layer of metrics to view can help you gain even more control over your Snapchat account and understand how your audience is responding to specific kinds of Snaps.
Keep in mind that you can run A/B testing with Snapchat. While you’re viewing your Snap analytics, you should look into how your audience is interacting with different kinds of Snaps.
With a slew of analytics, you’ll be able to tell what kind of filters your audience likes, what kind of products they prefer, and which advertising method they prefer. You can get even deeper than that and see if your audience likes dark or light pictures, questions or statements, and more.
The possibilities are endless.
10. Don’t Be Fooled
Snapchat isn’t easy. Don’t be fooled.
It may seem like it’s the easiest platform ever, but it’s not. In fact, it’s one of the hardest.
Entertaining people on Snapchat isn’t as easy as entertaining people on Instagram or Twitter. There isn’t a quick like response for your followers to use.
Instead, interaction is based in talking and sharing. Measuring growth by these methods is more difficult.
When you’re making your business account on Snapchat, don’t automatically assume that you’re going to make the best Snapchat account off the bat. It’s going to take time and work.
It’s also going to take some trial and error processes to get your Snaps to the way that your customers are going to want them. In fact, we encourage you to do some testing before you set out with your Snaps. Many businesses do this.
Also, we should note that Snapchat probably isn’t going to be your primary social media. Every business has a primary social media page that they consider to be the most successful one that they spend most of their time on. This is not likely to be your Snap account.
Instead, Snapchat will be an additional market for you to target your audience and market your products. It’s there to help your business, not hold it up on its own.
11. Share Your Snapchat
If you’re spending all of this time perfecting your Snapchat and sharing your creations, you should share it with the world. Post your Snapchat on all of your social media channels and make sure that people know how to follow you.
Once they’ve followed you, wow them and give them a reason to keep you on their following list.
Sharing your Snapchat is essential to growth. Finding users on Snapchat itself is pretty difficult, although it is slowly becoming easier with Snapchat’s more recent updates.
Bringing in your audience from Instagram, Facebook, and other social media networks is the easiest way to build an initial following for your business’ Snapchat profile. From there, you should let your Snapchat stories speak for themselves.
Go Beyond Snapchat Marketing with Your Destin Company
You can take your business to the next level and interact with a wide audience via the Snapchat platform now. Don’t forget to use our tips to take advantage of everything that Snapchat has to offer.
To make the best of the social media platforms available to your business, you should check out which social media platform is best.
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
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About the author...
Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.