A Guide to Every Marketing Hack for Your Business for 2021

Some business executives believe that nearly 50% of their revenue will be driven by digital marketing.

Given how many marketing strategies there are, there’s a lot of opportunities to reach your target market. There are a lot of ways to produce leads and elevate your conversions.

In addition to the marketing strategies are marketing hacks. These are the tips and tricks that enhance your marketing efforts. They are the little things that can improve your conversions.

Every business should learn a marketing hack to figure out what they need to change. Sometimes it’s optimizing your video slightly to get more views. Sometimes it’s understanding what makes a better blog post over an average one.

Here’s a guide on all the marketing tips and hacks you need to know that can enhance your marketing strategy for 2021.

Know Your Audience

Knowing your audience is not as obvious as everyone might think. Some businesses believe everyone is their target audience. As a result, they target everyone in their marketing campaigns.

This won’t produce positive results for a business. They need to realize that they need to master their market and learn who to specifically target. A marketing hack they can add to their marketing strategy is learning the behavior of your market.

Behavioral targeting is a way of tracking someone’s online behavior when it comes to visiting your website, visiting a particular page of your website, or making a purchase. As a business, you are looking at a consumer’s behavior rather than only looking at their age or where they live.

If you want to take advantage of this marketing hack, you should consider installing Google analytics. It can give you insight into what your audience is doing and help you understand their behavior.

Know What Your Competitors Are Doing Differently

Another marketing hack to consider is to simply look at what your competitors are doing differently. You should look at their videos, their ads, and their marketing campaigns.

Although you may not know what kind of results they are achieving, you can at least have some insight, as an outsider, of what they are doing.

You can research their website, social media pages, and see what they are doing differently. You can also sign up for their newsletter and email campaigns to gain insight into what you can adopt into your marketing campaign.

Content Marketing

Another marketing strategy to consider that can help you outrank your competitors is content.

While having a blog may not seem like a hack because everyone has one, the hack is learning how to write a quality, SEO optimized content. You have to figure out the best way to reach your audience with your content.

A hack when it comes to writing content is ensuring it is well-researched. You should have stats and write with an understanding of the market. The more informative your content is, the more it can help your target market solve a problem.

You should also write content that is SEO optimized with keywords that are used by your target market. When you write content that is SEO optimized, strategically used in headers and meta tags, Google is more likely to rank your website higher.

Google will favor your website over your competitors because it’s using SEO optimization and because you are writing quality content.

This is a hack because not every blog writes quality, long-form content. A lot of blogs also keyword stuff, which Google does not favor. It actually hurts a website’s ranking if you keyword stuff.

LinkedIn Marketing Strategy

The best marketing hack for LinkedIn is being consistent and valuable in what you post.

You want to optimize your profile and publish content that adds value. You should be posting weekly on LinkedIn about your business. Post content that helps your connections solve a problem.

When you post on LinkedIn, you are helping other professionals in your network see the value of your business. For example, you can post guides that encourage people to read it and engage in your post.

Facebook Marketing Strategy

Another marketing hack to consider for your business is Facebook Ads and organic content.

Each of these can help you reach your target market. It depends if you want to spend money on Facebook Ads to reach a wider audience or use organic and free methods to reach your audience.

Here’s a deeper look at how each Facebook marketing method can help you generate leads and improve your conversions.

Facebook Ads

When it comes to Facebook Ads, you have a variety of tools at your disposal that can help you target your market. The key is to remember how to write Facebook Ads that give you the best results.

You should always consider the copy when you write Facebook Ads. You need to make sure the heading appeals to the target market. You want them to take action.

Another marketing hack with Facebook Ads is choosing a picture that is bright and has defined colors. You want to choose an image that is relevant to what your ad is about.

Before you launch your ad, you will need to figure out your target market. Facebook gives you plenty of options to figure this out. You can define your market by interest, location, age, and gender. This kind of targeting allows you to test different kinds of audiences that help you improve your conversion rate.

Another Facebook Ad trick to consider is retargeting. You can retarget audiences who viewed your videos, visited your Facebook page, or visiting your website.

Retargeting is a great way to reignite someone’s interest if they watched one of your videos or visited your business page and didn’t take action.

Facebook Organic Content

If you don’t want to spend money on Facebook Ads, you can always post consistently. This allows you to spread your brand’s awareness. You can post on your Facebook business page stuff related to your blog post, guides, and other helpful information.

If you do want to spend a bit of money on organic content, you always have the option to boost your post. This allows your post to be seen by a wider audience.

Try Email Marketing Strategies

Email is often not used the way it should be. If you want an email marketing hack, you should consider optimizing all of the strategies in the email to give you the most results.

You don’t want to use email only for sales. You should use it for lead generation as well. You should also use it weekly to communicate and differentiate your audience.

Here’s a breakdown of some of the hacks you can use in your emails to help you deliver more results in your business.

Segmentation

One of the key hacks to creating a successful email marketing campaign is to segment your audience. You don’t want to treat everyone the same. You want to segment your subscribers based on the decision they make.

For example, if you have some subscribers that make a purchase based on something you sent out, you want to segment that list. You don’t want to send the same email to people who already bought something.

You should segment your list based on their interest, what they click on, and what they purchase. The more you segment your list, the more you can send unique emails based on someone’s behavior.

Storytelling

Another marketing hack that can help with your email campaigns is storytelling. You should know the different ways to tell a story about your business or your customers.

You can tell historical stories, psychological stories, emotional stories, and more. These are designed to grab the attention of your audience, to show a problem from your consumer’s perspective, and how your business can help them.

Offer Free Solutions

If you want to win over your customers, you should provide them with free solutions. Helping them for free builds trust. It can also provide a taste of what your business does and the quality of what you do.

Here are some of the best ways you can offer free solutions to your clients.

A Free Website Audit

One of the best ways to get your customers to trust you is to do a free website audit for them. You can tell them how well their SEO is on their website and what kind of content they need to produce on their website to help it rank higher.

A free website audit can also tell your consumers how much traffic they have coming to their website and what page they are visiting most.

Video Marketing

One of the best ways to provide free information to your target market is through videos.

With videos becoming more popular, you can use them to convey information that provides visual information to your target market. You can add videos to your website that talks about your services or you can provide case studies.

You can also create a YouTube channel that offers free information about your services or talks about your specialty. It’s a great way to connect with your audience and build growth.

You can also post these videos on social media to enhance awareness of your business. This hack is a great way for your business to adapt to the video instead of only text.

Free Guides

The final hack that can enhance your business is with free guides. There are different forms of guides that can help your target market.

For example, you can create a guide that talks about how to run Facebook Ads or how to set up an email campaign. This guides your consumers through every step of the way. It also shows your knowledge on a subject.

Free guides ultimately benefit your business in two ways. It conveys you as an expert in your field and it helps show consumers how they can do it themselves. Don’t fret though, most consumers would rather you do it because they don’t have time to do it themselves.

They just want to know how it’s done and to know they can trust you. Here are some examples of free guides that you can use in your business

Free Report

A free report is a great marketing hack because it offers insight into a specific market. It’s different than what competitors are doing because you are providing a free analysis of something for consumers.

To create a free report, you should include stats and outlooks on the market and when the best time to buy is.

Free Trial

A free trial offers someone the opportunity to see what your business is like. Give people a taste of what they would get if they became a member.

You can set up free trials on your website that entices someone to become a member and then they can cancel anytime.

Now You Know Everything About Marketing Hacks

These marketing hacks can help elevate your marketing strategy. It can help you deliver positive results by bringing in more leads and producing more conversions.

If history is any indication, 2021 will bring about new ways you can connect with your audience. The ultimate goal is to build a relationship with your consumers, which involves free solutions and showing why your consumers can trust you. You want to show the authenticity of your brand and how it can help your business.

If you want help with your marketing strategy, you can get a free digital marketing review here.