Ever since COVID-19 hit, the CDC has recommended people stay indoors, wear a mask, have limited hours if you have a business, and socially distance yourselves from others.
Businesses have had an especially difficult time figuring out how to connect with their target market during the pandemic. Some businesses are only open for curbside pickup, and other businesses have closed permanently.
However, some businesses are learning to promote their online presence with SEO marketing. These businesses are finding ways to thrive by connecting with their audience with an online presence. They are creating online content that appeals to their target market and helps them rank higher on Google.
If you want to learn the value of SEO marketing and online business during a pandemic, we can help you figure out the best strategy.
The Value of SEO Strategies During a Pandemic
With more businesses shut down and people staying inside, there’s more of an uptick in screen time. More people are on their phones and on their desktop since the pandemic hit.
With more people browsing online, there’s more of an opportunity for businesses to increase their online presence. Businesses need to update their online presence when it comes to a website, their content, creating a sales page, and more marketing strategies that help them connect with an online audience.
SEO also helps you create trust with your consumers. You can write content that talks about how your business is doing during COVID-19, and what changes you are making to help accommodate your consumers.
When you have more content that talks about how your business is handling COVID-19 when it comes to the safety of the consumers, it helps spread awareness to your consumers. They feel like they can trust you because of what you are telling them.
SEO Helps People
Creating SEO optimized content also helps you connect with people who might be looking for a new business to shop at. With more businesses closed, it gives you an opportunity to introduce your business, but you also need to be careful not to make SEO mistakes.
You have an opportunity to show people what your business is about with SEO-optimized content. You can talk about the different facets of your business and how your product is different or better than your competition.
You can also create content that talks about what promotions you are doing and how it can help your target market.
Another part of SEO that’s valuable to your business is that it brings more traffic to your website. You can create content with keywords and phrases that generate traffic to your website.
When you have SEO optimized long-form content, you are more likely to bring in more clicks and traffic to your website. People will find your website on a Google search page because you are creating quality content for your target market.
SEO is Free
SEO can provide a lot of value to your business and it’s free. You don’t have to pay to create content on your website. You just have to be disciplined to do the research and figure out what your competitors are doing on their website.
You have to figure out what solutions your target market is looking for. This helps you think about content that is relative to your target market and how it can help your market solve a problem.
However, if you want to take advantage of SEO and optimize your content, you need to be consistent with what you are creating. You need to produce content weekly that will help you rank higher on Google.
How to Create SEO Optimized Content
If you want to benefit from SEO content, you need to know where to start. You need to know what Google looks for in SEO content that can help you rank your site higher, thereby driving more traffic to your website.
Here are some keys to creating SEO content that can help your business during the pandemic and beyond.
Think About Your Target Market’s Problems
When it comes to writing SEO content, you need to first think about relative topics. You can write content that applies to everyone, but you want to drive specific traffic to your website that leads to more conversions.
One of the ways to figure out topics is to think about your target market’s problems. Think about what problems you are helping them solve, and the different ways your product helps people overcome a problem.
When you write about topics that your target market cares about because it helps them overcome a problem, you are creating content that appeals to them. Your target market sees the value of your business.
You can also think about who your market is that makes your audience more refined. For example, you should know where your target market lives, their age, their interests, and how they behave on your website. You want to know what kind of content they read the most, which can help guide future content on your website.
When it comes to creating SEO content, you will need to research short-tail and long-tail keywords. These are the words your target market is using when they are searching for something on Google.
When you use these keywords in your content organically, as opposed to stuffing them throughout your content, Google will rank your site higher. Google sees the relevance of your content and how it can help a specific audience.
When you are researching keywords, you want to make sure that it has a high search ranking, meaning that a lot of people are using these keywords to search for something.
You should also consider how competitive these keywords rank. The more competitive they rank, the harder it is to use to rank your website. It will take a lot more content to help you achieve a higher search on Google.
Create a Calendar
One of the best ways to consistently create content for the website and make sure it’s SEO optimized is to create an editorial calendar. This makes you accountable for creating a post each week.
You should create an editorial calendar that also helps you figure out what to write each week. An editorial calendar should also include the keywords you want to use in your content.
When you have an editorial calendar, you’ll find yourself more organized and prepared to produce content.
Research Your Competition
If you want to create the best SEO content that outperforms your competitors, you should consider researching your competition. You need to figure out what kind of content they creating to attract their target market.
You should consider if they are using specific keywords, keyword stuffing, or using long-form or short-form content.
When you have an idea of what your competition is doing, you have a better idea of what they are lacking, and you have an idea of how you can be different. You should consider writing long-form content that helps you provide more information to your target audience.
Long-form content helps you write quality content that is more researched and in-depth. It provides more insight into something that is short-form.
Creating guides can be very helpful to your target market during a pandemic. It can help your target market understand everything about your business.
It can also help people see the benefit of your product and how to use it. Some guides to consider are how-tos, similar to tutorials, on how to use your product or how to do something themselves without your product.
For instance, if you were a dental office, you can show people the proper way of brushing and flossing their teeth in order to avoid cavities. Although a dental office makes more money when customers have cavities, they still want to help people save and avoid them from going to the dentist.
The same principle applies to any business. You want to help people, so they don’t necessarily need your product. It shows you care more about the relationship than selling them something.
SEO optimized guides can also be a great way to produce leads. You can put them on your email list and eventually warm them up to buy something from your business.
Another form of SEO content is creating videos. You can create tutorial videos that talk about how to use your product.
You can also create videos that introduce your business and what you are doing differently during the pandemic. With video having the highest engagement rate, it’s a good way to connect with your target market.
A tip to consider when you are creating videos is to make sure that they are about two minutes long. You’ll get a higher engagement rate when your videos are short rather than long.
You also want to make sure you are editing your video because it most likely won’t come out great the first time. Finally try to have good lighting and that your keywords are in place to help promote your videos.
When you have SEO-optimized videos, it can help with engagement, in addition to the plain text blog posts you might be producing on your website.
One way you can create a video on YouTube. You can check out some of the best tips for creating a YouTube video on this blog post.
Evaluate Your Content by Looking at Google Analytics
After you’ve created a blueprint for your SEO content, which involves doing research on keywords and consistently writing content, you need to make sure you evaluate your content.
You need to evaluate which content is read the most and which one is clicked on the most by your readers.
The benefit of Google Analytics is that it’s free and it gives you an idea of what kind of traffic you are receiving. You are also able to see how your visitors find your website. Your readers may find your post from a social media post or someone recommending your story.
When you have an idea of what your post is doing and which posts don’t perform well at all, you can figure out how to optimize future posts. You’ll have an idea of what topics to write about in the future that resonates with your audience the most.
In addition, Google Analytics can also help you segment your audience. You can see who’s a new reader or who’s a returning reader. This gives an idea of what kind of new audience you are producing each month.
Another benefit of Google Analytics is that you can figure out how to update your website. If some pages of your website are never clicked on, it might be a clue that you need to update them with better SEO and content. You need to figure out what resonates with your audience the most.
When you have an idea of what works and doesn’t work on your website with the help of Google Analytics, you can figure out how to help your audience the most during a pandemic.
Now You Know the Value of SEO Marketing During a Pandemic
SEO marketing can help your business during COVID-19. It can help you connect with an audience that is online. It can help you figure out how to help them see your business when people are discovering new ways to shop online.
When you follow the guide on how to create SEO content, your website will rank higher and you’ll be able to help your target market. You’ll also outshine your competitors by producing quality content that can help your target audience.
If you want help with your SEO marketing strategy, you can contact us here.
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
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About the author...
Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.