Did you know that 92% of online traffic goes to websites that show up on the first page of search results? Unfortunately, if you aren’t on page one, you’re scrambling for the eight percent that venture past page one. There’s no need to be stuck in the outer limits of search engine results.…

Did you know that a customer comes across an average of 5,000 marketing messages every given day? On top of that, studies have shown that of all those messages, the customer may remember four of the companies they saw. In the overwhelming cacophony, your brand needs to find ways to differentiate itself…

How do you know whether your business is growing or on a downward trend? You have to look at the numbers. You have to measure your data. Most importantly, you have to use data that matters. If you don't, you'll feel uncertain of what you're doing right or if customers are…

Keeping your brand consistent throughout your many marketing channels can increase revenue by up to 23%. An inconsistent brand, on the other hand, could cause you to lose customers. In order to keep your brand consistent, you need to start with a thorough marketing plan. Ready to learn how to plan and execute an…

Since its debut in 2011, Snapchat has had many ups and downs, but within the past year, it recently gained an additional 7 million users. TikTok is another social media app that has been on the rise lately, but do you know what the key marketing differences are?  Currently, social media…

Every day, there are millions of users on Snapchat, and on average, each user opens Snapchat 30 times per day.  They're photographing, video chatting, messaging, and tapping to watch their friends and favorite influencer's stories.  Your advertisement or content has the potential to be seen by these 218 million people as they…

Are you convinced your marketing strategy is the one to bet on? More than 50% of marketers agree that inbound marketing gives them more return on investment (ROI) than outbound marketing. Yet, 60% of polled respondents indicate that billboards (a mainstay of outbound marketing) are an excellent way for them to learn about brands.…

Coming up with fresh new content marketing ideas can become exhausting. Today, marketers rely on online content marketing. Content marketing is about creating distinctive content to attract viewers and customers. Without it, boosting your brand awareness and attracting customers is nearly impossible. However, every content creator faces one dilemma…running out…

Are you pouring sweat blood and tears into content marketing? Well, 70% of marketers are in the same race as you. With the internet becoming the new hunting ground for customers, businesses are investing significantly in digital marketing. That’s because 67% of all search engine clicks go to the first five organic results. As…

60% of consumers say email marketing influences their purchasing decisions. Without a plan to grow your email list, however, you're missing out on a chance to reach those customers. By creating a strong list of email subscribers, you can improve engagement and boost sales. Ready to learn how to grow your email list?…

Over 1.5 billion websites exist online. Without search engine optimization (SEO), however, you'll struggle to rank above your competitors. If you're not on the first page of a Google search, how will your customers find you online? To stand out from the competition, you need a thorough SEO strategy. Utilizing your white…

If you’ve ever wondered how Google makes money, the answer is through ads. Google AdWords came online just two years after the search engine made its debut. Fast-forward a couple decades, and Google saw its ad revenue rise by 20 percent in the last quarter of 2018. It raked in…

A whopping 78% of local mobile searches lead to an in-store purchase. It's hard to ask for better buyer intent. This is just one reason why small businesses are making the smart move and opting for local SEO. When you go local, your only competitors are other businesses operating in the same region. It's…

For many webmasters, the technical side of SEO is one of the most dreaded digital activities. You can’t really be blamed you if you feel the same way. However, ignoring it poses a risky proposition. Take the example of 301 redirects. They may seem like a minor issue but can…

70 to 80% of consumers research a business online before visiting the store or making a purchase. Of those, 50% will find your website through a search engine. If your website design is an unappealing mess, however, 38% of consumers will leave your site. Understanding these stats is essential to gaining…

If you're hitting your head against a wall because you feel as if you've done everything to get your website on Google's front page, we are here to tell you that it's not as hard as you're making it. With the right tools and applications, you can easily see where…

Did you know that the total open rate for emails in North America is around 30 percent? Email marketing is far from dead, despite many people’s predictions to the contrary. Of course, an average is only that, an average. That means there are campaigns that perform much better. There are also email…

Is customer acquisition at the top of your company's game plan? If so, you're not alone. It remains the number one concern for many agencies and organizations, and yet so many lack a solid strategy. Even among those that do have a plan in place, 44 percent focus solely on acquisition, and only 18 percent…

Looking to increase your business’ reach? Marketing matters now more than ever because of how big the business world is. Consumers will have advertisements blasted on their faces no matter where they are. Businesses can even reach them on their phones through push notifications thanks to the Internet. With over 30 million…

In the digital marketing world, influencer outreach is proving to be an increasingly popular and lucrative form of advertising. With all the different advertising out there, it's hard to know which to choose.  Marketers are placing a high price on the value of real online influence. According to Neilsen Catalina Solutions, the…