There’s no better way to get more qualified leads than by optimizing your moving company’s website SEO campaign. That, in turn, will increase relevant traffic to your site, resulting in high quality moving leads.
It might seem unbelievable, but nearly half of small businesses still don’t have a website. Maybe you’re feeling good because you do have one, but that’s the very least you should be doing to get your business noticed.
A visit to a local company’s site can oftentimes end with a visit to the physical location that very same day. That means you need to maximize the number of people visiting your site and heading down your sales funnel.
The big question is how to go about it.
Keyword Research For Your Moving Company SEO
There’s no substitute for thoroughly researching the keywords for your content. By using Google Adwords, you’ll have access to their Keyword Planner tool. It’s an invaluable resource for researching keywords and finding new and under-used keywords.
Google is the undisputed leader when it comes to search engines, and it pays to know what people are searching for. Hardly anyone is flipping the yellow pages while looking for moving companies anymore. Instead, they type a phrase into Google and see which local companies show up.
Don’t forget to research long tail keywords that will target customers who are further along in the sales funnel. Long tail keywords target people looking for something more specific. Doing keyword research and targeting will improve every other aspect of your SEO efforts.
Remember that keyword stuffing can harm your SEO ranking. Use your keywords naturally, rather than simply stuffing in as many as possible during your content creation.
Update Google My Business
Your moving company’s Google My Business page is like a smaller version of your site. It appears on Google Maps when people search in your area. Use it to provide a smaller, more compact description of your business and services.
The first thing you’ll need to do is to get your page verified with Google. That should be a fairly simple step.
Once you’re verified, you’ll want to make sure that your business’s name, address, and phone number are accurate. They should also be consistent on any local directory listings that you’re using. A wrong number or address can stop leads before you even have a chance to get their business and inconsistent listings have been proven to tank your SEO efforts.
Remember that your hours should also be accurately portrayed on your Google My Business page. Customers trying to visit your business or make a call will expect service during those times.
Use Inbound Links
Inbound links from authoritative websites will help build your moving company’s SEO rankings. An inbound link is basically a vote of confidence from another site. If they’re well known or authoritative on their subject, then you benefit from that confidence.
So what type of site would consider linking to yours? Think realtors, for starters. You’re both after the same customers, but for different services. As soon as someone buys a new home, then they’re ready to look for a moving company.
Those types of complementary services are where you should begin focusing your efforts. Developing relationships with realtors is one of your best bets for trading links and obtaining more leads.
Content Is King
Inbound links will be more natural if your site is providing something of value for others to link to. For one thing, you need to keep your content fresh and up-to-date. Useful content that engages readers and answers questions is king.
The keywords that you’ve researched should help give you ideas about what questions people are asking. However, this is also where your business experience comes into play.
You know what people worry about when they move. You probably have a list of questions or concerns that customers have articulated to you in person. Use that experience to help pick topics and create content that’s useful to those who search for it.
Extremely general moving tips will never be as good as a post that answers a question in-depth. There’s nothing better than well-written, informative content that’s also targeted for keywords.
Great content will begin to portray you online as you are in reality–the expert in the moving business.
Always Be Closing
So you don’t have to take it to the Glengarry Glen Ross extreme. But your website should be optimized so that customers are gently guided down your sales funnel.
Make it easy to find the contact information and be sure that your value proposition is clearly stated. Provide an easy option for purchasing or reserving your services. Also, remember that it should all be on an easily navigable website.
Nothing turns off visitors like a clunky or slow site, which brings us to our next point.
Optimize Your Site’s Content
Yes, you should regularly be putting out fresh and keyword-rich content. However, you should also be optimizing everything that’s already on your site. That means checking on traffic and how your keywords are performing.
It’s no good to keep putting out content if you have no idea if your old content is producing leads. Your moving company SEO efforts will never reach their potential if you don’t evaluate them. Once you’ve done that, then optimize your site based on those results.
Look closely at your homepage, including your title tag, meta description, visible headlines, and your content. Ideally, this should be 1,000+ words. Make sure you use your main keywords as naturally as possible.
Create separate pages for each of your services or service areas, and then optimize those as well.
If you’ve done all of that, you should be in much better shape. You’ll certainly be pulling in more leads than you were before optimizing your moving company SEO.
But if that sounds like more than you want to handle right now, then give us a call. We’ve got the knowledge and experience you need to bring your SEO to life and quickly increase your leads.
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason’s team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason’s team will increase the quality of your online traffic, leads, and sales.
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About the author...
Located in the heart of the Emerald Coast - Destin, FL,founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
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