Rebranding can come at many different points in a business' timeline, but it does inevitably come. Sometimes, you might feel the need for a partial change or a total do-over. No matter what the change, rebranding can bring about an unfortunate side effect: losing customers. So, how do you announce…

It's estimated that 28% of Internet users are on Instagram. That makes the image-share platform a better marketing tool than most social sites, including Twitter and Pinterest. However, what most people don’t realize is, marketing on Instagram is its own brand of content marketing. Without special instructions on what to do to…

  Custom intent audiences are the latest PPC tool available from Google, and they are game-changing. The change primarily shifts the focus towards targeting. Instead of worrying about static demographics, custom intent audiences allows you to target people actively searching for what you offer. Imagine someone in your city searching…

One thing is for sure, in 2018, the retail apocalypse continues. Mall traffic is maintaining a steady decline as consumers flock online to shop. In the last year alone, huge brands such as Macy's, American Apparel and Abercrombie and Fitch have all closed over 100 stores each. Just last month,…

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO). However, many have found success by working with a PPC specialist (Pay-Per-Click). If you are considering this option, there are thirty questions you need to ask before signing a contract. What Services Does Your PPC…

  Have you ever had that eerie moment where you've sat at the dinner table and you're talking about having Mexican food for dinner. Then you go onto Amazon to check up on a delivery you have due, and you see it. A massive banner ad for home delivery Mexican…

Your landing page is one of the first impressions visitors to your website gets of your company, making it a very important part of your digital marketing strategy. Landing pages are also a great way to funnel traffic to a targeted destination on your website to help you convert customers, which…

Pretty much everyone and their Great Aunt Sally has a blog these days. After all, blogging is a great hobby. It's therapeutic, and an important tool for getting your message out to the world. However, if you are hoping to make money from blogging, unless you are the rare case…

What's new in the world of PR? Get to know the PR trends that will dominate 2018 and get to the top by tweaking your PR strategy this year! The average PR budget is about 10% of a company's annual gross income. That means for $100 million-dollar companies, $10 million is allocated…

You've been tweaking and tweaking your ads just to see the needle move, but it's just not working. Here's why your paid are failing & what you can do about it. On average, businesses earn $2 for every $1 they spend on AdWords. So why is your paid ads campaign failing…

More is more when it comes to website traffic. No one's going to say no to more traffic. That said, here are 20 proven ways to increase traffic to your site. Right now, there are approximately 200 million active websites on the internet, and they are all competing for traffic. Without traffic,…

What is Google Tag Manager? How does it work? Why do you need it? Popularly known as GMT or Tag Manager, Google Tag Manager was added to the search titan's collection in 2012. Most SEO marketers tend to confuse GMT with Google Analytics (GA), a free analytics service offered by the search…

Is Email Marketing Dead? Trends Say Otherwise! Is email marketing dead? Whether you're a search agency or a local business, there are compelling reasons to still include email marketing! You've heard marketing professionals whisper it over the water cooler. Email marketing is dead; it's not like it was in 1996,…

Know people who think chatbots are useless? They probably don't know how to use them effectively for digital marketing. There are more than 2.5 billion social media users worldwide today. Still, social media is not the biggest thing right now, messaging apps are. Businesses are taking advantage of that by implementing a…

Google AMP for Email is going to be the next big thing, according to Google. But is Google right? Know more about AMP & why some don't quite agree with Google. In early February, Google announced that it's going to roll out Google AMP (Accelerated Mobile Pages) for email. What…

2017's Best Social Marketing Campaigns Looking for some inspiration for your 2018 social marketing plan? Check out 17 of the best social media marketing campaigns that made waves in 2017. With over 2 billion Facebook users and over 100,000 people active on Instagram, it's clear that social media continues to dominate the…

How Small Agencies Can Beat Big Agencies Can small agencies beat big agencies? Definitely. Being small and remaining small can-do wonders for your agency. Small agencies often feel like David fighting Goliath. When it comes to pitching for work and battling for market share, how are you supposed to stand…

SEO vs SEM: Which One's Better for Your Biz? Confused by the SEO vs SEM debate? Don't worry. We'll break it all down for you and show you tips on how to incorporate both into your digital marketing plan. Unless you've been going through your digital marketing experience with packing…

A Guide to Fixing Local Ranking Failures Is your local ranking tanking? Unfortunately, you need to do some investigation to point out the culprit (or culprits). You've read the latest trend reports for 2018; you were reading them in 2017 too. You were ahead of the curve; you knew that…

Tips for Writing an Elevator Pitch An elevator pitch isn't just for people looking to get hired. It can be a powerful tool for businesses. Here are some tips on how to write one for your company. Have you ever been introduced to someone and found yourself at a loss…