Category: <span>by Jason Hall</span>

Nearly 50% of consumers use Google to find local information. In fact, 97% of all search engine users look online for local businesses. Meanwhile, about 30% of all Google mobile searches are related to location. Over 70% of people who search for local businesses visit one within five miles of their location. Nearly 80% of […]

Marketing is a necessary expense for every business, but it can get really expensive if you don’t know where to put your money. For most businesses, it’s recommended to spend around 8% of your revenue on marketing, but where should that money go? With so many digital marketing options to choose from, developing a comprehensive […]

92% of all searches occur on the Google search engine, and 65% of customers click on pay-per-click (PPC) ads, but what about Google Ads pricing? Google Ads can serve as a fantastic way to reach new customers, but you could overspend on it if you’re not careful. Are you spending too much of your budget? […]

Are you an SEO freelance writer or content marketing agent who handles the SEO ranking for your business? Have you heard about the new Google Ranking Algorithm update, and you aren’t sure what it means or how it directly affects you? With so much information on the internet, it can be hard to decipher what […]

Backlinks are one of Google’s top ranking factors. Without quality links, your search engine rankings might not improve. As a result, linking-building is an important component of any search engine optimization (SEO) strategy. In fact, the more backlinks a page has, the more organic traffic you’ll start to generate. Unfortunately, 66% of pages don’t have […]

The email marketing industry is expected to grow by 138% by 2027. Email marketing is popular because it allows companies to directly connect with prospective and existing customers. Have you ever wondered how you can improve your email marketing to increase the number of subscribers and boost your engagement? Did you know that it’s possible […]

Over 60% of marketers say the top challenges they face include driving traffic and generating leads. In fact, between 40 to 70% of leads aren’t ready to make a purchase. About 80% of new leads never become sales. Applying the latest digital marketing trends could help you generate traffic, leads, and conversions. Then, you can boost […]

Over 90% of online experiences begin with an online search. In fact, search engines drive 300% more traffic than social media. About 60% of users click on one of the top three results. If your site doesn’t appear at the top of a search engine results page (SERPs), consumers might not find your website online. […]

You’ve put a lot of time into cultivating the right digital presence for your business. There’s been plenty of money put into your PPC budget, you dedicate a certain amount of hours to social media every week, and your website gets plenty of attention from the dev team. A lot of things need to come […]

Digital marketing relies on consistent effort, some money, and a lot of insights. In fact, big companies often spend between 5% and 10% of their revenue on market research. Well, you can benefit from the same insights without having to break the bank, and even get insights into your own performance in the market. Let’s […]