Category: <span>by Jason Hall</span>

The past year has seen a host of new search trends online, with Google citing Coronavirus as the most searched term. The search engine continues to dominate with a 92% share of the global market. Mobile use increased from the previous year and organic search is more important than ever. So, what new changes will come to Google […]

One of the fiercest fights in modern retail is for grocery shelf space. Almost no tactics are out of bounds, because companies know where a product is placed has a massive effect on its sales. Your favorite cereal might depend on what shelf you found it on. These are the insights from consumer psychology. Food manufactures […]

Did you know that, if a website links back to your website, this demonstrates to Google’s search algorithms that the content you have on your website is valuable? As a result, when customers look up products or services related to your company, your website will show up sooner in Google search results. In order to […]

Around 90 percent of marketers found content marketing to be effective in their companies. It highlights the value of not only content marketing but having a marketing plan that creates quality content. Creating quality content is all a part of marketing ops, which stands for marketing operations. Marketing operations is a significant part of implementing strategy into […]

One of the key elements of a successful marketing plan is being able to adjust. You need to be able to figure out what works for your target market. Part of adjusting is A/B testing your website, your content, and your advertisements. The end result of A/B testing is being able to increase your conversions. So, what […]

According to the 2018 Demand Generation Benchmark Survey, 61% of marketers ranked being able to measure and analyze their business’s marketing impact as a priority. This goes to show how important it is to measure and analyze marketing efforts for any business owner. If you want to measure and analyze your marketing efforts, then you need to […]

It’s always hard trying to strategize for the future. Due to the turbulence of 2020, consumer trends have changed. 2021 looks to be another year of uncertainty, but hopefully recovery. Consumer psychology and consumer trends changed in 2020, and they will continue to shift in 2021. Change can be scary, but it doesn’t have to […]

Did you know Facebook has created special models to test for (and shut down) fake accounts? The TIES model, one of many used to monitor false activity, use bots and expert supervision. Even with this system, errors still occur. If you’re wondering why your Facebook ad account got disabled, don’t worry. Learn more about how machine learning […]

The estimated amount spent on advertising and marketing is nearly $400 billion. A lot of businesses see the benefit of advertising and marketing, which is why so much is spent on each of them. So, what exactly is the difference between marketing and advertising, and how do you know which is right for your business? There’s […]

YouTube is the second largest search engine on the Internet, coming in just after Google as the most-used platform for user queries. With the video giant controlling such a large amount of user traffic, diving into the YouTube marketing game is a no-brainer. However, simply being on YouTube isn’t enough. To be effective, your business needs to be doing well on YouTube. […]