Category: <span>by Jason Hall</span>

Are you struggling to improve your online presence and boost your website’s SEO? Google is the most popular, but optimizing your website for other search engines besides Google can provide benefits. Bing, Yahoo, and DuckDuckGo are other popular search engines. Diversifying your sources, reaching different demographics, and reducing competition is excellent for optimizing. In this article, […]

According to a recent survey, about two-thirds of American small businesses rely on social media as part of their digital marketing strategy. Roughly 25% of the owners of these small businesses went as far as to say that social media is their most effective digital marketing tool. If your company isn’t currently using social media marketing […]

Did you know that your landing page could impact how a user interacts with your website? Landing pages have a solid average conversion rate of 9.7%. However, the right design can make it much more valuable in your marketing strategy. Landing pages are often the first thing that users see when they interact with your […]

Did you know that YouTube receives more than 2.6 billion viewers every month? More and more companies are starting to turn to this website for advertising and promoting their brands. With so many people using YouTube regularly, it makes sense that getting your brand out there would provide you with more traffic. However, you can’t […]

Would you like to improve where your website lands on search engine results pages? If so, there are so many different ranking factors that are going to play a big part in it. External links, better known as backlinks, prove to be one of the most important factors of all. The more backlinks you’re able […]

If you’re trying to hit all of your marketing goals, never forget that success leaves clues. More than 80% of companies today use some sort of content marketing strategy. Blogs, vlogs, eBooks, courses, and other sorts of content can grow your brand more than you know. However, you must always be willing to critique your […]

According to a recent survey, updating content can boost engagement by up to 45% and rankings/traffic by 43%. In today’s fast-paced, always-on digital landscape, it can be challenging to keep your content fresh and relevant. One effective solution is to repurpose your existing content, updating and adapting it for new audiences and platforms. Repurposing content […]

There are over 200 factors that make up the Google algorithm for SEO. However, Google’s SEO algorithm remains somewhat ambiguous at times. As a business, it can be difficult to pinpoint exactly what Google wants. However, the search giant has given us one big hint. We’re talking about E-A-T. What exactly is E-A-T? How can […]

Almost 200 million websites are currently active on the internet. If you’re starting a website, you have a lot of competition. How can you make sure that you have a chance to stand out from the rest? Digital marketing and website tracking are the answers. Website tracking and Google Analytics can help you more might […]

About 54% of sales agents admit that getting in touch with prospects now is harder than five years ago. B2B marketing trends are ever-changing, and changes in business practices impact how companies target and convert clients. If you want to remain competitive, you need to stay on top of these modernizations. This is why recognizing […]