By 2019, 80% of all web traffic is projected to consist of video content and it’s been a long time coming for businesses in the know. However, there are still many people out there who believe that video marketing is just a good idea, but not best practice. They’re wrong!
Creating quality video content has become more than that for every business to succeed in the digital realm — now it’s essential if you want your digital presence to matter. It’s a simple fact.
Don’t Get Left Behind
Video marketing can no longer be ignored as part of your strategy by those who have been holding out and waiting for the right time to dive in. You’re already falling behind the curve as far as the trend goes.
And, as any digital marketer who’s worth their weight can tell you, the more time someone spends on a website, the more likely they are to engage and the more likely they are to convert over time.
As we know, the biggest challenge is getting people to pay attention and video content absolutely increases the chances that the people visiting your site are actually paying attention to your messaging.
Social Media Demands Video Content
Especially when it comes to mobile, video content is what gets shared above text postings and links. It performs better than images as well.
Creating quality video content in-house and through agencies used to be a fairly pricey affair and you had to be very careful not to blow the whole marketing budget in one fell swoop.
Through the magic of technology and the fact that more agencies are providing it as an essential service, the cost to create quality video content is less than it ever has been. The process has also been streamlined.
Many companies have gotten the system down to deliver great video content to you in as little time and with as much ease as a blog post. Instead of taking months and thousands of dollars, they can have it to you in weeks for a fraction of the cost, depending on how extensive you’d like the video to be.
Don’t know where to start? Have you been burned by video content in the past not living up to your expectations? That doesn’t mean it’s time to give up.
The best thing to do is go through a digital marketing agency that understands video marketing as part of the bigger picture and will incorporate it into a comprehensive social media, SEO, and SEM strategy. It should not be a standalone effort.
Great video content is only as good as the strategy behind it and like any other marketing effort, it takes planning, time, and a realistic budget. Make the investment in quality video content. It pays off in the long run and can have great results to show early on.
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason’s team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason’s team will increase the quality of your online traffic, leads, and sales.
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About the author...
Located in the heart of the Emerald Coast - Destin, FL,founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
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