Are your digital marketing efforts prepped for holiday shoppers? Get ready. We’re sharing everything you need to know to crush it this holiday season.
Holiday shoppers are already revving up and business owners are trying to capture as many of them as possible as gift-givers, families, and friends hit the stores.
As a business owner, making sure customers get into your store and leave with items or services they love is important. But what about businesses that are based online?
Marketing for traditional shops is a pretty standard experience during the holiday season, but online businesses should be changing their methods to capture these holiday shoppers as well.
FiveChannels.com is made up of a team built to help online companies get their branding and marketing perfected so that they can crush the holiday season and bring in more customers!
We make sure that businesses are using digital marketing in a way that will attract multiple channels of traffic and more holiday shoppers to bring in profit and success.
The biggest problem with digital marketing is not knowing how to judge your technique to the other businesses that you compete with. That’s why we offer services that let you compare what you’re doing with SEO, social media, PR, SEM and more as to what your competitors are doing.
Five Channels Marketing understands that figuring out how to reach the most people through digital marketing can be tough. Without blowing the budget on expensive teams, you can be able to check how well your site is doing!
That’s why we keep up a blog that’s full of great information for you to use in your business. Be sure to bookmark us as we’re always updating our content with high value.
Prepare for holiday shoppers and make this season great!
You’ll want to get your business in top shape to take advantage of this season and you must start well in advance to reap the rewards. The average person spends around $700 on gifts every holiday season, meaning you’ll want to get in on this action!
With each year that passes, more and more businesses are seeing the value of using digital marketing to help draw in more customers. Stats are already showing that the 2017 holiday season will see an increase in online shopping as people try to avoid the long lines and stress of shopping at a mall.
FiveChannels.com has put together this helpful guide to get you started on the right path to getting those shoppers onto your site and filling their carts.
So let’s get into how you can prepare your business for holiday shoppers!
1. Offer Free Shipping
There’s nothing better than filling up your shopping cart and seeing that you qualify for free shipping.
Since everyone is spending more during the holiday season, seeing that extra five or ten dollars taken off of your order is like a positive reinforcement for shopping with you.
Free shipping is something that 71% of consumers are looking for in the holiday season! That’s 71% more customers you could work with if they were offered free shipping!
If completely free shipping is not something that you can do, don’t worry. You can compromise with sales that promise free shipping after a certain amount is spent, so the cost of shipping is compensated with more sales.
One method you could test is to offer free shipping for a certain period during the holiday season only.
Or you could try discounting the shipping to help buyers feel more motivated to shop with you since they’ve been given a little perk.
Over the holiday season, these little increases in sales can really add up!
2. Promote Flash Sales
People love a good sale. Especially if they know that their time is limited to get a good deal.
That’s part of the reason Black Friday is so successful.
Each year, over 100 million dollars are spent on that one day alone. Why? Because shoppers know great sales are going on and they know their time is limited! Even the stores that open late on Thanksgiving have long lines waiting for those doors to open.
Without the motivation of a flash sale, Black Friday wouldn’t have midnight lines waiting for a 6am opening!
But don’t think that these perks are only for people who have physical shops. Nope– your online business can benefit from the idea of a flash sale.
Send out emails to your customers that have a strong call to action with subjects like “sale ending in two hours!” “hurry up, you won’t want to miss this sale!”
If you pair these techniques with great deals on your site (and maybe something special going on with the shipping!) you will be able to bring in holiday shoppers.
3. Get Social Media Involved
One way to let people know that you are offering products they need to have this season is to market it on social media.
If you’ve been working your platforms right, you should have a great base of customers looking for your next post to find out about sales, new items, or collections.
This is the time to go ahead and reel in your social media following by letting them know about your sales and perhaps offering a discount code for them to use when checking out!
4. Plan Ahead, Plan Early
Everyone knows the holiday season is approaching as the months go by, so you should be planning your marketing accordingly.
Make sure to begin advertising early on to let people know that your business is ready to help them get the stocking-stuffers they need to have this year.
52% of shoppers don’t begin to make their holiday purchases until October or November, but letting them now ahead of time that your business is a must to check out can get you great results.
If you’re relying on SEO / Organic Results, then strategies and implementations must occur 3-6 months in advance.
Getting the name of your business out there is the best way to up your sales, and this is especially true during the holiday season.
You will want to network out to websites that you can place ads on. But beware– make sure these websites make sense. Taking out ads for the sake of taking out ads is not a good idea.
So if you’re a shop that specializes in women’s dresses, don’t promote yourself on a site targeted towards the elderly.
Let’s work together
To make sure that your strategy is working well and is beating away the competition, let’s work together.
Contact our certified digital marketers and we’ll get started!
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
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About the author...
Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.