Author Archives: Jason Hall

Implementing Strategy Marketing Ops

Implementing Strategy: Marketing Ops

Around 90 percent of marketers found content marketing to be effective in their companies. It highlights the value of not only content marketing but having…
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How to Increase Growth with AB Testing

How to Increase Growth with A/B Testing

One of the key elements of a successful marketing plan is being able to adjust. You need to be able to figure out what works…
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How to Conduct a Marketing SWOT Analysis

How to Conduct a Marketing SWOT Analysis

According to the 2018 Demand Generation Benchmark Survey, 61% of marketers ranked being able to measure and analyze their business’s marketing impact as a priority.…
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Strategize for the Future Consumer Trends Shaping 2021

Strategize for the Future: Consumer Trends Shaping 2021

It’s always hard trying to strategize for the future. Due to the turbulence of 2020, consumer trends have changed. 2021 looks to be…
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Right Message. Right Audience. Right Time.