Artificial Intelligence (AI) is transforming the business world, offering tools that streamline operations and spark creativity. As one of the fastest-growing trends, AI is helping businesses save time and resources while driving innovation. One of the most popular ways businesses are using AI is for content creation, making it easier…

In 2023, 28% of social media users between the ages of 16 and 64 reported using these platforms exclusively for shopping. This shift presents a powerful opportunity for businesses to tap into social media marketing strategies that align with user behavior. By understanding and leveraging algorithms, you can position your…

Are you struggling to improve your online presence and boost your website's SEO? Google is the most popular, but optimizing your website for other search engines besides Google can provide benefits. Bing, Yahoo, and DuckDuckGo are other popular search engines. Diversifying your sources, reaching different demographics, and reducing competition is excellent…

According to a recent survey, about two-thirds of American small businesses rely on social media as part of their digital marketing strategy. Roughly 25% of the owners of these small businesses went as far as to say that social media is their most effective digital marketing tool. If your company isn't…

Did you know that your landing page could impact how a user interacts with your website? Landing pages have a solid average conversion rate of 9.7%. However, the right design can make it much more valuable in your marketing strategy. Landing pages are often the first thing that users see…

Did you know that YouTube receives more than 2.6 billion viewers every month? More and more companies are starting to turn to this website for advertising and promoting their brands. With so many people using YouTube regularly, it makes sense that getting your brand out there would provide you with…

Would you like to improve where your website lands on search engine results pages? If so, there are so many different ranking factors that are going to play a big part in it. External links, better known as backlinks, prove to be one of the most important factors of all.…

If you're trying to hit all of your marketing goals, never forget that success leaves clues. More than 80% of companies today use some sort of content marketing strategy. Blogs, vlogs, eBooks, courses, and other sorts of content can grow your brand more than you know. However, you must always…

According to a recent survey, updating content can boost engagement by up to 45% and rankings/traffic by 43%. In today's fast-paced, always-on digital landscape, it can be challenging to keep your content fresh and relevant. One effective solution is to repurpose your existing content, updating and adapting it for new…

There are over 200 factors that make up the Google algorithm for SEO. However, Google's SEO algorithm remains somewhat ambiguous at times. As a business, it can be difficult to pinpoint exactly what Google wants. However, the search giant has given us one big hint. We're talking about E-A-T. What…

Almost 200 million websites are currently active on the internet. If you're starting a website, you have a lot of competition. How can you make sure that you have a chance to stand out from the rest? Digital marketing and website tracking are the answers. Website tracking and Google Analytics…

About 54% of sales agents admit that getting in touch with prospects now is harder than five years ago. B2B marketing trends are ever-changing, and changes in business practices impact how companies target and convert clients. If you want to remain competitive, you need to stay on top of these…

As the years go by, the size of the digital advertising industry relative to traditional advertising continues to grow. Even if you look at only the United States, the digital advertising agencies industry generates over $31 billion yearly. More than 100,000 people in the United States work at one of over…

Did you know that TikTok's net worth has already surpassed a whopping $50 billion? TikTok began as little more than a spiritual successor to the original short-form video app, Vine. However, in a few short years, it exploded into one of the most popular apps in the world, especially amongst teenagers…

There is over 875 million professionals on LinkedIn. While many businesses and brands overlook this social media network, LinkedIn is one of the best platforms for digital marketing. LinkedIn was designed for professionals and comes with a ton of features to connect people and businesses together. LinkedIn content marketing can…

Did you know that B2C businesses spend more on marketing than B2B businesses? Data shows that businesses dedicate significant resources to help market both their business and the various products they offer. With millions of businesses around the world competing for market share, marketing has never been more important. There…

Differentiating yourself from your competition is no easy task, but one way you can achieve this is through competitive analysis. Competitive analysis is a tool that every business owner should have in their kit. It provides an organized method of evaluating competitor performance and your options. By understanding what competitive…

Nearly 50% of consumers use Google to find local information. In fact, 97% of all search engine users look online for local businesses. Meanwhile, about 30% of all Google mobile searches are related to location. Over 70% of people who search for local businesses visit one within five miles of…

Marketing is a necessary expense for every business, but it can get really expensive if you don't know where to put your money. For most businesses, it's recommended to spend around 8% of your revenue on marketing, but where should that money go? With so many digital marketing options to…

92% of all searches occur on the Google search engine, and 65% of customers click on pay-per-click (PPC) ads, but what about Google Ads pricing? Google Ads can serve as a fantastic way to reach new customers, but you could overspend on it if you’re not careful. Are you spending…