Link building – you know you need it, but those waters are murky. Don’t worry – these SEO backlink ideas are about what to expect in 2017/18.
How do they do it? How are other bloggers and business able to get so much traffic? How are they able to consistently rank on the first page of search results? Well, it’s probably because they have a lot of relevant backlinks that are directing traffic to their website.
But it’s not easy to get these elusive “backlinks” is it?
You’ve probably spent tons of time on creating great content. You’ve worked hard to make your blog as attractive as possible.
But nobody’s linking to it. And it’s hurting your SEO efforts.
What are they doing that you’re not?
That’s what this post is about. This post will teach you three things:
- What SEO backlinks are
- Why they’re important
- How to get more of them
When you use the tips given in this post, you will know how you too can build a strong backlink profile that will skyrocket your search engine rankings.
What Are SEO Backlinks?
Backlinks are simply links that lead to a web page on your site. That’s it. Not too complex, right? But they pack a huge punch when it comes to ranking your site higher.
SEO backlinks are an important part of building your search engine rankings. It’s one of the things that shows Google that your site can be trusted. The more high-quality backlinks your site earns, the higher you will rank.
Here are the benefits of SEO backlinks:
- Improves your organic search ranking
- More referral traffic.
- Faster indexing of your web pages
In the past, backlinks were the main ranking factor for search engines like Google. Now there are many other factors, but backlinks are still incredibly important. Any website that is going to rank higher needs to have an effective backlink profile.
What Is Link Building And How Does It Help?
Link building is a marketing practice that involves attracting high-quality backlinks to a particular website. Since backlinks are such an important component of SEO and organic traffic, being able to get high-quality sites to link to your website is crucial.
When you create an effective backlinking strategy, you build more authority with search engines like Google. Not only that, you earn more traffic to your website since people are more likely to click on these links. This is one of the best ways to increase your website’s search engine rankings.
Yes, I know you’ve probably heard that guest posting is no longer an effective way to get backlinks. But it’s not true. Guest posting is still one of the most effective ways to earn high-quality backlinks and earn more exposure for your brand.
For those who don’t know, guest blogging is a practice that involves writing guest posts for other blogs. If a particular blog agrees to allow you to contribute, you will be able to write for their audience. Most blogs will allow you to have the byline to each post you write, along with a do-follow link back to your website.
If you know how to guest blog the right way, you can earn tons more traffic to your website. It also helps you establish more authority for your business. It’s a great way to build your personal brand.
However, it’s not just about creating a guest blogging strategy. It’s about finding the right types of blogs to approach with your content.
You only want to select high-authority blogs. It’s a waste of time to write for blogs with less authority than yours. The SEO backlinks that you get from lower-quality blogs won’t help your search engine rankings. In some cases, it may even hurt them.
When you find a blog you wish to write for, you should take the follow steps:
- Send a pitch to the owner of the blog. Give them an idea of what you want to write about. Some blogs will require you to send the full post, ready to go.
- Write the post. Don’t skimp on the quality. Write as if you’re writing for your own blog.
- Include a call-to-action. This can be something as simple as inviting readers to leave comments.
- If you do get comments, respond to each one. It’s a great way to build an audience.
When you use guest blogging wisely, you will be able to earn more SEO backlinks and build a larger following.
Focus On Quality Content
This is probably the most important factor in building your search engine rankings. Without high-quality content, none of your other SEO strategies will matter. The quality of your content is the main factor search engines will use when they’re deciding whether or not to rank your website higher.
Creating high-quality content means providing the most valuable information possible. This means you need to make sure you’re effectively educating your reader on the topic they’re looking for. The more value you provide, the better you will rank in search engines.
Also, you need to optimize each piece of content for search engines. Each piece of content you create should target particular keywords and phrases.
Another reason creating content is important is because it attracts SEO backlinks. If you create shoddy content, nobody will want to link to it. The better the content is, the more likely it will be to earn SEO backlinks.
Spend Time Promoting Your Content
How many times have you created content that nobody read? If this has happened to you, then it’s probably because you didn’t promote it effectively. If you want SEO backlinks you need to make sure your content gets in front of people who would want to link to it.
Fortunately, this isn’t as hard as it sounds. There are several effective ways you can promote your content.
Here are some tips:
- Develop a solid social media strategy
- Leverage your email list
- Reach out to influencers who have a larger audience
When you know how to market your content, it makes it much easier to earn relevant backlinks.
Use Your Social Media Profiles
One of the easiest avenues to use when trying to earn backlinks is your social media profiles. Most social media platforms allow you to include a do-follow link to your website in your profile.
If you’re not taking advantage of this, you’re missing out on an easy way to pick up some great backlinks.
Here’s a list of social media platforms you should be using:
- Google Plus
- Google Places
If you have profiles on these sites, make sure you’re including links to your website.
The Moving Man Strategy
The Moving Man strategy is a great way to earn more links to your websites. It may take some work, but if you do it the right way, you can get SEO backlinks from reputable websites.
Here’s how it works:
You find companies that are either rebranding or going out of business. This can include companies that are changing their names or moving to a new website.
After you find a company, you analyze their old site URL to find out what websites are linking to it. There are several backlink tools that you can use.
After finding out which websites are still linking to the old site, you can reach out to the owners to let them know that one (or more) of their links are outdated. You can then offer a piece of content on your website as a replacement. Of course, this means you have to search for URL’s that are related to content you have written, or intend to write.
Getting SEO backlinks isn’t easy. It can take quite a bit of work to get people to link to your website. But if you’re diligent, you can build a ton of great backlinks that will help you improve your search engine rankings and earn more traffic.
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
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About the author...
Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.