Get Your Company Page Noticed: How to Get Followers on LinkedIn Business Pages

There are a whopping 160 million LinkedIn users in America alone, giving us thehighestnumber of LinkedIn members in the world.

Creating a professional LinkedIn company page is a great way to put your business on the map. Here’s the kicker though, getting more LinkedIn followers on your profile is super challenging.

Want to learn how to get your LinkedIn company page noticed? We are here to help.

Completely Fill in Your LinkedIn Profile

The first thing you are probably wondering is how to get followers on your LinkedIn company page. It’s not as hard as you’d think.

All that you have to do is make sure that your company’s LinkedIn profile is 100% complete, including sections like:

– Your company logo

– Your business description

– Your website address

– The size of your company

– Your company’s industry

– Your company’s sector

– Your business location

To get started, pull up your LinkedIn company page and click the “Overview” section. Then, look at your business information page. That’s where you can edit all of the information about your company, such as your company logo, cover photo, and profile picture.

Now, it’s time to upload a high-quality profile picture and a professional company logo that fits your brand. Don’t forget to fill in the “About Us” section while you’re at it. If you’ve already filled in your company profile section, then you’re on the right track to getting your LinkedIn company page noticed.

Here’s a word of advice. Make sure that your LinkedIn company page looks as professional as possible. That way, your future customers will be able to trust you before they hire you.

Make Consistent LinkedIn Posts

Another great way to increase followership is to make consistent LinkedIn posts, which is also a great marketing tactic.

Try posting on your LinkedIn company page at least once a week, but if you really want to go for it all then increase it to two.

When you’re ready to make your first LinkedIn post on your company page, keep the following tips in mind: 

– Use a vivid caption that can give viewers extra details about your post.

– Post a striking image to make your post stand out. 

– Create a hashtag that can bring new audiences to your company page.

– Add a question, emoji, or bullet point to bring variety to your regular posts.

Ever heard of RSS feeds? They’re a stress-free way to keep you content right on schedule. Plus, you can customize your posts to make sure that they’re on-brand too.

Reshare Your LinkedIn Company Page Content

Let’s face it. Social media websites are based on an algorithm that makes sure that certain posts are shown as opposed to others. This is based on relevancy, not the time they were posted.

So, chances are that only a very small number of followers saw your latest post. Do you have a ton of backlogged social media posts? Heat up your social media feed by resharing your most popular company LinkedIn posts with your followers.

Once you can do this regularly, figuring out how to invite LinkedIn contacts to the company page should be a breeze.

Engage with Your Staff and Your Clients

Get started with increasing your number of followers by engaging with your staff and your clients. Connecting with your customers and employees can make your company page more visible on LinkedIn.

There’s no harm in encouraging your business partners to comment, like, or share your posts. It can spread your content to your connection’s LinkedIn groups as well, blowing your professional network through the roof.

You can also leverage people that already know you to give you a competitive edge. That’s because you can always brainstorm group ideas with your colleagues to improve your business strategy.

As if that’s not enough, you can also reach amuch wider audience by connecting with your employee’s online network as well. This way, if one of your staff members wants to share your posts, it could potentially reach way more people!

Encourage your team members to completely fill in their LinkedIn profiles. It is the single greatest way to bring more customer awareness to your organization.

On top of that, every employee that puts your company name on their profile is automatically promoting your business. The result is more visibility for your company both on and offline.

Build an Organic Following on LinkedIn 

The only surefire way to build an organic following on LinkedIn is to gain credibility through engaging posts.

Asking each of your staff members to follow your company on LinkedIn is the best way to gain more followers on your LinkedIn page. In addition, you should start following other professionals in your sector too.

Next, you need to stay active online by sharing posts about the latest news in your industry. Better yet, you can always post any helpful “how-to” guides related to your business to keep your feed interesting. 

Plus, you can add fun things like videos, visuals, and infographics on your page as well. In fact, adding interactive content to your LinkedIn posts can actually multiply your organic audience too.

If you are looking for new employees to hire, I highly recommend that you keep your “Career” section updated with open job postings. That way, new job candidates can find your profile through connections and submit their application.

When you do this any potential candidates are likely to follow your business page, thus increasing visibility to more people.

Make Your LinkedIn Company Page Count

Keep your captions short and sweet. This is the perfect way to make sure that your audience can easily get to the point.

Have you ever found yourself wondering how to engage your audience? The answer is simple. Make sure that you include a call to action at the end of your posts so that your followers know what to do next.

Another wonderful way to make your LinkedIn company page pop is to add shortened links to your content. You can do this with the “4-1-1 rule.”

For each company-related LinkedIn post that you share, you should post four other relevant articles written by other authors. As long as you follow the 4-1-1 rule, you won’t be bombarding your readers with promotional posts. 

Next, consider using A/B testing to figure out the best content to post. In a nutshell, your A/B test should involve playing around with different images, texts, and colors for your content.

You should also optimize your company site for mobile viewers. Since most people are on their phones anyways, it’s important to make sure that your organization is tech-friendly. Do yourself a favor and optimize your business by turning your web page into a mobile-friendly platform.

You can also use LinkedIn to reach a target audience. Log onto your LinkedIn company page to find the exact type of customer that you would like to connect with. For those that only want certain countries or cultures to see their post, then you can easily tailor your LinkedIn company page to reach them.

Use LinkedIn Company Page Analytics

LinkedIn Company Page Analytics is really useful for tracking how many visitors see your page, and how many followers you have. Plus, you can see how many people are viewing your page from desktops or cell phones as well. 

With LinkedIn Company Page Analytics, it’s simple to see where your followers are coming from with its easy-to-use statistics. You can find information like:

– Size of their companies

– Type of industry

– Position in their field

– Location of their business

LinkedIn Company Page Analytics can show you exactly which followers are the result of organic or paid traffic. You can also see how many shares, comments, and likes that your posts are getting with this handy tool too.

The reason you want to keep track of all of this information is because it’s a wise way to analyze your company’s performance online. Experiment with posting different content to see what posts resonate with your audience.

LinkedIn is the number one place for your company’s business profile to get noticed. Once you start to build your brand on this social media platform, you’ll see your number of followers go up in no time.

Promoting Your Company Beyond LinkedIn

Sometimes, promoting your company beyond LinkedIn is a great idea as well. That’s why it never hurts to cross-promote your company’s business page over several different sites.

Connect your LinkedIn company page with your email blasts, blogs, and signatures. When it comes to sending emails back and forth, there are absolutely no algorithms that can limit your content. Another word of advice is to talk to your team members about adding a LinkedIn button to all of their email signatures.

You should connect your Company Page to your blogs too. Adding LinkedIn “Follow” buttons and social media buttons to your company website is an excellent way to ramp up your LinkedIn followers.

Cross-promoting your LinkedIn company page posts on your website makes it easier for your audience to see your content. Simply add your LinkedIn “follow” button to the landing page on your site, and you’re good to go.

Find Out How to Get Followers on LinkedIn

From filling in your LinkedIn profile to making consistent posts, there are tons of ways to gain an organic following for your company. By resharing your LinkedIn company page content, you can engage with your staff and clients too. 

Sound confusing? It’s okay if you don’t get it right away. With practice, you’ll be a LinkedIn pro before you know it.

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