3 Easy Strategies for Attraction Marketing

Struggling to attract more leads? Here are three quick and easy strategies you can implement right away to attract more clients.

Running a business in the digital age is a unique and challenging endeavor.

The number of sales made online is increasing by the day, as is the number of internet-generated leads. By now the most common ways to generate leads are well known to many companies, making it difficult to get a competitive edge.

Difficult, but not impossible.

One way to gain the advantage over your competition is using a new spin on an old-school sales strategy.

Enter attraction marketing, which is the ability to attract new customers and leads by making the product or service being marketed more attractive. This, undoubtedly, is far better than relying on cold calls and email lists to drum up business.

What Is Attraction Marketing?

Attraction marketing is by no means a new concept to the marketing industry. Salespeople have been doing it for decades.

It can be simply explained as a way of communicating in an attractive way, which helps to generate leads and increase conversion rates resulting in sales.

Since so much marketing and selling occur online, the face-to-face element is disregarded in favor of content writing and landing pages. The content and landing page are made to be attractive to the reader through visuals, word choice, and packed with information on how the reader will benefit from taking the relevant action.

3 Easy Strategies

Here are 3 easy strategies to begin implementing right away. These aren't all inclusive, but will certainly benefit anyone looking to get their marketing off the ground with results right away.

1. Advertising on Social Media

Most of the top results appearing in search engines today are from social media content. This explains why many companies have Facebook pages as part of their marketing strategies.

When advertising on social media, it is important to choose a target demographic.

When using attraction marketing you also need to ensure your business' social media page is 'attractive' to customers. That is, it contains visuals of the individuals behind the company, videos, and graphics.

After all, that is the point behind attraction marketing; to attract customers by making products pleasing and enticing.

Another way to do this is to host competitions or giveaways for customers. This will entice customers to your page, and allow them to preview the products or service being sold.

The key point in all this is attractiveness and to do that you make the customer want to come to your page or pages.

2. Ditch the Sales Pitch

This may seem counterproductive, but it is a known truth in the world of sales. People love to buy things but hate to be sold to. This is why attraction marketing is different from other marketing strategies.

Instead of relying on a sales pitch to sell something, it relies on attracting customers to the company and product. To attract customers in this way, there has to be some give before there is take.

This is accomplished literally by giving something to the viewer; whether that is valuable information, a sample product, a consultation or how-to-guide, the customer should benefit as much as the company.

An example of this could be hosting a Karate Club at a local school. The owner/instructor of a local dojo can hold a karate club at a local school for a few weeks.

In these courses, the kids learn the basics of karate, have fun, and the parents can see how well the kids are enjoying it.

The last day of the karate club is held at the dojo itself, maybe a demonstration of what the kids have learned, or just a pizza party.

However, if the kids wish to continue taking courses the parents can sign their kids up right then and there. No sales pitch necessary. The kids had fun, received a taste of what the classes will entail, and the company drummed up business. A win-win for everyone.

3. Don't Put Too Much Emphasis on the Company's Achievements

Sometimes it's acceptable to showcase all the accomplishments of the business. However, this is not helpful when trying to attract new customers.

Instead, focus more on what the company can do for the potential client. Try to include statistics and data that pertains specifically to the client or their industry. This will make the product or service being sold more attractive than the competition who may be bragging about their own accomplishments and achievements.

After showing how the company's product or service can benefit the potential client, it would then be appropriate to showcase the achievements of the company as a whole to support the claims. However, these should be treated like references in an academic paper; used to support the claims made, but not relied upon too heavily throughout.

Putting It All Together and Key Takeaways

Each of the above strategies relies on the others to truly make an attraction marketing campaign effective.

The first step is to create an online social media presence, either by creating a business Facebook page, professional Twitter account, or embracing any other social media platform that suits your brand and target audience.

After the creation of the page or account comes the content.

The content should focus on how the potential customer can benefit from following the call to action. The relationship can't be one-sided, there must be an element of give and take.

When working on the content of the page, it's also best to focus on what the company can do for the potential client, instead of spending the majority of time on themselves and their own achievements.

With these three strategies in mind for attraction marketing, any company will begin to see an increase in leads and conversions. Have more questions? Please contact us. We'll be happy to help your business reach new heights!