Niche-Specific Keyword Strategy Tips to Dominate Your Industry

Why not do all you can to be the captain of your industry? These keyword strategy tactics are all about dominating your niche. Don’t you want to lead the pack?

You’ve developed a slick but welcoming website. And you’ve even gathered some awesome content to launch your blog with a bang.

But no one’s dropping by. Only visitors directed from social media seem to find you. And they’re not always interested.

How can you find that illustrious (and lucrative) search engine traffic? After all, 15% of Google searches are completely unique.

Using the right keyword strategy can skyrocket your presence on Google. Read on to discover some tactic that you can implement today.

Go for the long tail keywords.

If you’re a dentist, you might think an obvious keyword is ‘dentist’. Trouble is, a Google search for that single keyword gives you over 127 million results.

It’s just too hard to rank for a single keyword. That’s where long tail keywords come in.

Maybe you specialize in patients who suffer from dental phobia. If you alter your chosen keyword to ‘dentist for dental phobia’, those search results shrink to 398,000.

Start adding specific states or locations and the results shrink even more!

And this applies whether you’re a dentist or any other business.

The bottom line is long tail keywords give you less competition for traffic. And less competition pushes you further to the top of your niche.

Find keywords specific to your niche.

Forget the idea of appealing to as wide an audience as possible. If you aim to please everyone, you end up pleasing no one.

Especially on Google. If your keywords aren’t specific enough, you’ll be drowned out by the bigger sites.

Remember the dentist example above?

But what if you choose a keyword strategy that uses terms specific to your niche? It’s much easier to dominate those terms.

The more specific your keywords, the more likely the person using them is to buy your solution. They already know what they need.

And this isn’t all about shady tactics. You just want to get your solution in front of the right people so you can start helping them.

Look in the right places for those keywords

Look, we get it. Everyone wants to use Google’s Keyword Planner because they’ve heard of it.

But if everyone uses the same program, everyone gets the same results. That means more competition and less traffic.

So try looking at broader places too. Let’s start with Wikipedia.

Let’s say you’re that dentist, looking to dominate the dental phobia niche.

If you search for ‘dental phobia’ on Wikipedia, the article has a contents list. The headings of each section could help to provide terms for your new keyword strategy.

You could write about ‘cognitive behavior therapy for dental phobia’. Or ‘self-help for dental phobia’.

Or how about Amazon? It’s a search engine too – just one for books.

Use your topic and check out some of the books that come up. If they have a ‘look inside’ feature, look at their tables of contents.

You’re bound to find keyword ideas specific to your niche.

Even use Google itself!

Put your topic in the search bar. Ignore the results, and scroll all the way to the bottom of the page.

Google will give you related searches. These can contain keywords you might not have considered.

For the dental phobia example, Google gives you ‘fear of dentist bad teeth’ and ‘scared of the dentist what can I do’.

You might not immediately want to use them as they are. But they’ll give you an idea of what content to create that people are looking for.

And if you use the right keywords, you can easily dominate your niche.

Develop your keyword strategy.

Don’t just think about your immediate product. Think about items or services that naturally go with it.

If you sell running shoes, then you can think about keywords involving other running equipment.

There are around 3.5 billion Google searches every day. That’s a lot of potential searches for related products, as well as yours.

Also, consider how your existing customers or clients describe you. If a patient praises your use of sedation for dental phobia, then add that to your keyword strategy.

You want to make sure that you avoid competitive keywords. Make it easier to rank for each niche keyword that you use.

But you can absolutely look at the keywords your competition is using. Try our SEO scanner now to see how other companies optimize their content for specific keywords.

But remember to include what already works.

One tactic that is often overlooked lies within your site analytics. What terms did visitors use to find your site in the first place?

Check out your Google Analytics and the terms visitors already use. You may be able to optimize your content around these keywords since they already lead to your site.

And look at your own content. Do you create content about other products and services as well as your own?

You can easily use other niche terms in your keyword strategy. Visitors that find you using these terms will recognize your authority on the subject.

It’s an easy way to dominate your niche.

One word of caution. Be aware that your product name might mean something else entirely.

Some words can have multiple meanings across languages and dialects and that could negatively impact the search results.

Think personal as well as search engine friendly.

Don’t forget that names are keywords, just like all those other search terms.

There are bound to be ‘famous’ or well-known names in your niche. See if you can feature them on your site. Perhaps interview them for your blog.

They’ll share the post to their networks which gives you more social media traffic. The more they promote the piece, the more visibility you’ll receive. And it also helps you rank better on Google.

Besides, anyone searching for that name might find your content too. Being linked to big names in your niche is a good way to dominate it.

Posting testimonials and case studies is a similar way of using names within your keyword strategy.

Create content around how you or your solution helped someone else. Their name again becomes your keyword, but connected to your niche.

So if you’re that dentist with a talent for banishing dental phobia, have you done so for a local celebrity? Create content about that. The keywords will reward both the inclusion of the name and the connection to your solution.

And finally – remember searches are spoken as well as typed!

Your keyword strategy should also take voice searches into account. After all, more and more people use voice-activated searches on their mobile devices.

ComScore even predicts that 50% of all searches will be started by voice by 2020.

But people speak differently than they type. So your traditional Google keyword might be ‘dental phobia’. But your voice search keyword might be ‘Why am I scared of the dentist?’

If you take that into account now, you can corner those early voice searches and dominate your niche!

Now you know how important your keyword strategy is. So book your free digital marketing audit, and get that strategy started!