Why You Need to Master Owner Responses to Google My Business Reviews
Google My Business Reviews are more than just a way for your customers to review your business. It is also a way for you to ensure customer satisfaction.
Customers want to be able to trust your company or brand before making the commitment to buy your product. Google My Business Reviews help them make that decision.
There are many reasons why your customers will write Google My Business Reviews for your company.
Sometimes, your company will receive positive reviews about your products and other times you may receive negative reviews.
Your customers want to share their thoughts for several reasons.
One reason is so they can share what they know about your company with other customers and potential future customers.
Another reason is because they want your company’s attention regarding the product they purchased.
The attention that they are seeking from you could be due to praise about your product or it can be a complaint that they want you to resolve.
For all of these reasons, it is absolutely crucial that your company master the owner responses for Google My Business Reviews.
Need even more reasons to master the owner responses for Google My Business Reviews?
Here are our top 8 reasons why every company should focus on giving awesome review responses to their customers:
1. You Will Connect With Your Customers
When you write a response to someone’s Google My Business Review, you are able to interact with your customers directly.
It’s always a good idea to try to build a connection with your customers. You want your consumers to be happy, right?
Make it clear that you want your company to forge that customer to business owner relationship.
When you connect with your customers, you show them that they can trust your company.
2. You Must Respond to Positive Reviews
It may seem strange to respond to positive reviews, right? Well, it’s actually something your business should do.
Definitely, try to thank all of the customers for their positive Google My Business Reviews.
However, try not to be repetitive with your responses.
Be courteous and kind to your customers. Kindness goes a long way.
3. You Must Respond to the Negative Google My Business Reviews
It is extremely important for your business to master the owner’s responses for the negative Google My Business Reviews too. This is probably the most challenging part.
It’s hard to have to read about people disliking your product or services.
Nevertheless, you need to show your customers that you are willing to fix the problems.
Respond to all of the negative Google My Business Reviews by defending your company and its products. Then, offer a resolution that will make the customer happy.
4. Client Retention and Satisfaction
One of the biggest reasons to learn how to respond to Google My Business Reviews is to increase your client retention rate and satisfaction.
If you aren’t responding to any of the reviews, your clients will think that your company does not care about them.
Then, they will stop buying your products or using your services.
In order to prevent that from happening, you should figure out what the best way to respond to your customers is.
Make sure that your clients are satisfied.
5. You Need Customer Feedback
Google My Business Reviews are very important for providing your company with the feedback you need to improve your business.
Be grateful for all of the reviews that you receive, regardless if they are positive or negative.
You need the feedback from your consumers so that you will be able to learn what works and what doesn’t work. This will help you gain new clients, as well.
6. Increase Your Business Credibility
Learning how to respond to Google My Business Reviews is also necessary for building your business’s credibility.
If your company does not respond to its customers’ reviews, then you will not seem like a legitimate corporation.
You need to show that your business is active and open to receiving the feedback. Then, build your business’s credibility by responding in a polite way that will satisfy your customers’ needs.
7. You Can Get New Customers
Do you want your business to keep gaining new customers? Of course you do!
So how do you do that?
You give good responses to Google My Business Reviews. You satisfy your current customers.
Therefore, when a new client is checking reviews for your products, they will see what type of company your business is.
If you respond to the reviews in the right way, new clients will be more likely to want to business with you and buy your products.
8. You Will Show Your Customers That You Care
Mastering the owner’s responses to Google My Business Reviews also shows your customers that you legitimately care for them.
You want to make them feel like they are important to you. Show them that you truly want to make them happy.
Your customers write these reviews in the hopes that you will respond to them.
Responding to reviews is also important for gaining new clients. Potential clients will be able to see how you treat your current consumers.
If they like what they see, they will want to buy your products or services.
See how important these Google My Business Reviews are for your company?
Your responses can take your business very far if you truly put in the effort into making your customers happy.
Need help getting your business to that point? Check out our digital marketing services to get the best for your business and exactly what you need to ensure customer satisfaction.
Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.
About the author...
Located in the heart of the Emerald Coast - Destin, FL, founder and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization / and PR campaigns, while utilizing the appropriate marketing channels available within your industry.
With diverse clients throughout the world, Jason's team is well connected within many industries to assist with your marketing strategies. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales.