With the passage of another year, and a whole decade, people are reflecting back on the changes that we’ve witnessed over the past ten years. From the artists who transformed music, to the movies that typified the decade, everyone’s got a list. So, it shouldn’t come as much of a surprise that marketers have also got in […]
Category: <span>by Jason Hall</span>
Operating a local business in a climate that is steering consumers to online products and services can be difficult. To rise above the fray, you must have local marketing strategies. These include traditional and digital marketing. There is no getting around not having an online presence and being successful in today’s competitive market. An estimated 4.39 billion […]
Digital marketing features a broad platform where you can advertise your products or services online, but it’s not as easy as it sounds. For this marketing strategy to prosper, you need to understand your competition through the use of competitor keywords. Yes, you can place a few sponsored ads on Facebook, retweet your services to your […]
Have you spent hours and hours growing your email list and crafting high-quality and high-value content just to get poor results? Email inbox is prime real estate these days. The average worker has been reported to receive 121 emails each day. With more brands trying to reach your ideal customer, how do you stand out? Maybe you’ve done A/B […]
Should you use TikTok to market your business? If you’re like many entrepreneurs, your reaction to this question might be, “What the heck is TikTok?” The answer is that it is the hottest new social media platform on the market. It wasn’t that long ago that TikTok was little more than a lip-syncing video app for tweens and […]
Back when Instagram launched in 2010, it was a simple social media platform for sharing photos. Now the app has more than one billion monthly users and a plethora of different features. You can stream live videos, promote your content and share posts. All these features make Instagram a useful platform for anyone in marketing. You can reach a […]
2.89 billion people around the world use social media. This makes it one of the furthest reaching platforms for advertising around. You’d be a fool not to use social media ads in your marketing campaign. In fact, this year alone US advertisers are set to spend $18.4 billion on social media advertising. Unfortunately, this means that social media sites […]
Link building was once so huge that businesses were buying links on all sorts of websites to rank higher in search engines. When companies like Google started down-ranking sites that did it, it seemed as though the SEO value of links was dead…but is it really? Gaining a higher ranking in search engine results is […]
Email marketing is one of the most efficient ways that businesses make money online in the current climate. It currently has an average of around 4400% return on investment (ROI), which comes out to be a $44 return on each dollar that’s spent on a campaign. So, you would think that most people would be increasing their […]
Did you know that 92% of online traffic goes to websites that show up on the first page of search results? Unfortunately, if you aren’t on page one, you’re scrambling for the eight percent that venture past page one. There’s no need to be stuck in the outer limits of search engine results. Even if you aren’t sure […]