In today’s marketing world, your company has been given the daunting task of standing out among a world’s worth of businesses. While you have all of these resources at your disposal to try and accomplish that, so does almost everyone else. How can you reinvent the wheel on your marketing strategy to reach new site […]
Category: <span>by Jason Hall</span>
Facebook has nearly 1.5 billion users around the world that log into the site every day. That’s 66 percent of its user base that is on the site daily. If you consider American users, the number jumps to 74 percent, half of whom check the site more than once in a day. Advertising on Facebook gives you […]
It’s no secret that the holiday season is the most wonderful and stressful time of the year, especially for business owners. If you want to take advantage of this high buying season and save some stress, it’s wise to start developing your holiday marketing strategy now. Here are ten holiday marketing tips that will make […]
Website owners use Google Analytics to measure the rankings analytics of their site. Google ranks websites based on several metrics. A metric is a number, like a percentage or a count of something. For instance, Pageviews, which tells you how many pages were viewed, and Users tells how many people visited your site. One metric […]
Over 24 hours, online retailers sold over $5 billion on the last Black Friday. That’s a 16.9 percent increase over the previous year. Black Friday can be a huge sales day for many businesses. That’s how the name was coined in the first place. The day after Thanksgiving was the day many businesses went from the red into […]
Every company since the dawn of time has had a marketing strategy. Whether that marketing strategy worked or not is an entirely different story. Companies nowadays are searching for the best avenues and outlets to place their marketing when, in reality, there’s no clear cut answer. Your marketing needs depend entirely on your business and […]
In the deepest, darkest corners of the internet, Facebook pixels are watching and waiting for us to make a move. Facebook pixels have revolutionized advertising campaigns. Now, marketers can track conversation campaigns, and create custom audiences based on traffic to their websites. With this tool, you can reach untapped audiences by discovering how successful your marketing […]
85% of web crawlers prefer a seamless experience across all devices or platforms. There’s a term for this kind of seamless experience. Responsive Design. Sure, you might have heard the term “responsive web design” before, but do you know what it actually means, or just how important it is when it comes to SEO and other […]
Here’s a shocking statistic, only 3% of journalists reported that they actually relied on press releases for their work. As a matter of fact, just a little over half of the survey respondents admitted that they use press releases in any way, shape, or form. Despite this fact, they still receive hundreds of press releases to review every day. If you’re wondering […]
Content marketing is an essential piece of any digital marketing campaign, but how can you accurately gauge the value of your efforts? Your content has a few clear effects as well as some more abstract ones, so it can be difficult to get a read on the actual ROI of your content. However, if you […]