How to Attract Paid Traffic Easily

Organic traffic is when you do nothing on your part to bring people to your website. People naturally come to see what you offer to offer.

However, building organic traffic can take months to years. With paid traffic, you can see the results immediately, without the long wait. You can show tons of people your website, your content, and what you have to offer.

So, what’s the best way to attract paid traffic and get your audience to your website the fastest?

Here’s a guide on everything you need to know about paid traffic and how it can work for your business.

 

What is Traffic?

Traffic is the number of visitors you have coming to your business website. You can see who is coming, where they are coming from, and how they found your website.

Traffic is helpful for your business if you want to spread brand awareness. It’s also helpful if you want to accumulate leads and increase your conversion rate. Traffic is how people understand what your business is about and how it can help them.

When it comes to bringing an audience to your website, you need to know the different methods of how to do it.

You can either do it with organic traffic or paid traffic.

Why is Paid Traffic Better Than Organic Traffic?

Now that you have an understanding of traffic, it’s important to look at the different aspects of traffic. You should have an understanding of why paid traffic can help you achieve results better than organic traffic.

If you have a site, and don’t mind waiting months on generating traffic, then writing a blog is a great way to do that. It’s free and it’s a great long-term goal. You can also grow your organic traffic by posting on Facebook, Instagram, LinkedIn, and other sites.

However, if you do post on social media, you need to be consistent with what you post. You also have to be patient with growing your social media platform because it will take longer than paid traffic.

If you don’t want to wait months or years to develop organic traffic, you can always choose paid traffic. This is when you pay for digital marketing campaigns to drive traffic to your site.

One of the benefits of paid traffic is immediate results. You can use social media advertising, PPC, Google Ads, and other forms of paid traffic.

You can also use targeted keywords that your target market is using and apply it in your social media campaign.

What Are the Benefits of Paid Traffic?

Before discussing the benefits of paid traffic, you should have an understanding of the different forms of paid traffic. You should know which ones can benefit your business the most.

Here are some examples of paid traffic that can help your business.

Facebook Ads

With over a billion people on Facebook, it’s clearly one of the best platforms when it comes to paid traffic. You can do lead generation and conversion campaigns that bring people to your website and get them to take action.

One of the benefits of Facebook Ads is that you can target your audience based on their behavior. You can specifically target people based on their interests, their age, and where they live.

This precise kind of targeting gives you the opportunity to drive traffic to your site with people who are more likely to stay. They are also more likely to engage with, and ultimately do business with, your company, so knowing who your target market means you are less likely to make mistakes.

Another benefit of Facebook Ads is that you can choose different marketing campaigns besides lead generation and conversion. For example, you can try brand awareness campaigns that show consumers what your product is and how to reach it on your website.

Google Ads

Another popular form of paid traffic is Google Ads.

You can create Google Ads based on the keywords people use when they search for something. You can also target people based on their search history and what they are most likely to search for.

Another benefit of Google Ads is that you can use negative keywords. These are words and phrases you want to exclude from potential search results. It seems weird, but it is very useful for a lot of people.

For example, if you sell butterfly clips, you probably don’t need those interested in the insect or want to see Michael Phelps win a gold medal searching for you, as they probably aren’t interested. With negative keywords, you can eliminate words they might use when searching for insects or swimming, so you are only targeting those that want hair accessories.

To put it short and blunt, it helps create a more concise and targeted search.

LinkedIn & Twitter Ads

If you decide to use social media advertisements besides Facebook, you should consider doing it on LinkedIn and Twitter.

With LinkedIn, you can send messages directly to someone’s inbox. it’s a great way to introduce yourself to people with paid advertising. You can also target people based on their industry and where they work.

With Twitter, you can pay to boost a tweet, so more people see it. You can also target people by age and demographics. It’s another way to reach your target market.

It’s also important to remember that you can utilize paid traffic on other social media platforms. You can try YouTube ads, Amazon ads, and many others. However, Facebook, LinkedIn, and Twitter are generally accepted as the best way to specifically target the right audience.

What You Should Know About Any Kinds of Paid Traffic

While these sources of paid traffic are a great way to bring in instantaneous leads and produce more conversions, there’s also a lot more to it. You have also had to figure out how to target and create ads.

You need to figure out how different forms of paid ads bring in the most paid traffic.

When you figure it out, you can create high-quality, specifically targeted ads that are sure to generate traffic.

Here’s a detailed look at what you need to know about paid traffic and how it can help you bring more people to your website.

The Audience

While you might have some idea of targeting, it’s important to fully understand your audience and how to target them. You should not only know their age, demographics, and where they live, but you should know their behavior.

You should have an idea of how long they visit your website, what page they are visiting the most, and what product is bought the most. When you have an idea of what your customers are doing as it relates to their behavior, you can better target your audience.

That’s why it’s important to test variations of your audience when you create custom audiences on Facebook or other social media platforms.

You should also consider retargeting your audience because you want to rekindle their interest in your product. For example, if you create Facebook ads that generate a number of clicks and video views, but a lot of people didn’t take action, you can retarget these people.

You can retarget people who expressed interest but didn’t commit to purchasing something. This is another benefit of paid traffic and how it can help your business rekindle someone’s interest in your product.

Ultimately, it’s very important that you know who you are targeting before you create any sort of paid marketing campaign. However, you should also be prepared to retarget audiences.

The Copy

Another critical part of creating paid traffic that gets tons of people to flock to your website is the copy.

The copy on a Facebook Ad, a Google Ad, or some other form of paid traffic campaign is critical to getting someone to take action. The copy should appeal to their emotional needs, and it should speak directly to their problems.

One strategy for writing copy that gets someone to take action is the acronym AIDA; attract, interest, desire, and action.

You want to attract someone to your business, maintain their interest, give them a desire to purchase something, and finally get them to take action.

The copy is critical to your paid traffic because you want it to speak to your ideal customers. You don’t want to write copy that tries to reach everyone, but rather is centered on your core market.

The Keywords

As you write copy and run paid traffic campaigns, especially when it comes to Google Ads, you should consider the keywords you are using. You should especially consider keywords in your PPC (Pay-Per-Click) ad campaigns.

For example, you want to spend your money on the best keywords, the ones that will do the best when you create PPC ads. You want to choose keywords with a high search ranking but aren’t ranked competitively high.

You also want to make sure you strategically put the keyword in your header and the description. This gives people an insight into what they are searching for because it includes the keyword.

You can also tell Google how restrictive to be when it comes to search queries. You can tell Google to limit broad search queries, phrase match, modified broad search, or an exact match.

If you do a broad search, your ad will be shown to the highest number of people, but it might not be the most targeted.

The Metrics

When you are running paid traffic, it’s important to look at the metrics and see what you need to adjust. You want to see what’s working when it comes to the click-through rate, the cost per click, and how much you are earning from your ads.

If your ad resonates with people, it should have a low click-through rate, which shows how often someone is clicking on your link. If you want to improve your click-through rate, you should consider using a different audience or changing up the copy.

Cost per click gives you an idea of how much you’re spending per click. It gives you an idea of if you’re spending more than the industry average, which can be a sign that you need to change some stuff.

Testing

Finally, if you want your ads to do well, it’s important that you try different variations.

You should split test your Facebook ads to see what headline appeals to customers the most. You should also split test with PPC ads.

The more you test your PPC ads, your Facebook ads, and other forms of paid traffic, the more likely you are to produce generous results. Also, the more likely you are to find something that works with the keywords you are using.

However, don’t spend months testing. You should figure out what works and then optimize that specific campaign. If you find that a Facebook Ad set works above others, you should optimize it so it can produce the best results.

Now You Know Everything About Paid Traffic

When it comes to paid traffic, it can be hard to figure out what to spend your marketing money on. You may not know what source of paid traffic will produce the best results for your business, and you may not where to start.

Hopefully we helped you figure out starting points and what can give you the most success. However, learning how to create stellar and effective ads is just the beginning.

If you want help with your marketing campaign, you can get a free marketing review here.