5 Ways to Optimize an HVAC SEO Campaign

When was the last time you picked up the phone book to search for an HVAC business? Or any business, for that matter?

Exactly. You haven’t, and you don’t.

In this digital age, you go right to the internet to find a reputable contractor in your area.

But, you’re a contractor, not a marketing guru.

Yet, you also know that having a rock-solid SEO strategy will make all the difference when you’re seeking new customers.

In fact, it’s crucial to have a strong SEO strategy in place, to grow an online presence, and allow your target customers to find you easily.

In this post, we’re sharing 5 Ways to Optimize an HVAC SEO campaign.

1) Keyword Search and Optimization

One major component of HVAC SEO is strategically using keywords. But not just in your content, like some may think.

First, you’ll need to do your research and identify what are your business’s optimal keywords.

You’ll want to use keywords that are based on what your target customer will be searching in search engines.

For example as an HVAC company, you may want to use keywords such as:

• Air conditioner
• Air conditioner repair
• Heating and Cooling
• Furnace repair

You’ll then want to take it one step further. Those keywords are a bit vague. Add your city to the keyword. Like this: ”Air conditioner + your city’s name”.

Next, ensure you’re utilizing your keywords strategically throughout your website (not just in your content!).

Your domain should have your keywords, your pages on your website should aim to have some of the keywords, but remember never to ”stuff” keywords – they need to flow naturally.

2) Content Marketing to Optimize Your HVAC SEO

I’m sure you’ve heard the quote ”Content is King”. Well, it is.

And in any successful HVAC marketing campaign, you need to focus on content in order to establish an online presence and ensure you have a steady flow of customers.

And not just any content, but quality content that is longer than 300-words. 300-word posts just don’t cut it anymore.

Not to mention, Google favors long-form content.

Your content should always be benefiting your readers in some way, too. You don’t want to write about why they should choose your business, you should be writing quality content that engages, attracts, and ultimately – converts to customers.

A staggering 77% of B2C companies use content marketing, and for good reason.

Now is the time to establish a solid content marketing strategy in your HVAC SEO campaign.

3)Earn Authority and Build a Good Online Reputation

Your reputation as an HVAC business owner is more important than ever.

There are many ways you can go about this.

Referrals are great for any contractor, but it’s becoming more important that you exceed your customer’s expectations so that they leave excellent online reviews.

The reviews that past customers leave online at places like Angie’s List and Yelp, will impact your business. It’s up to you whether this is a positive thing or not.

It’s up to you whether it impacts your business positively or negatively.

Also, you’ll need to build authority and credibility to succeed in your HVAC SEO campaign.

A few ways to go about this:

• Stand out from the crowd. How are you different than the next HVAC company? Go above and beyond, and your customers will take notice.

• Earn backlinks. Google looks at you as a high-authority website when you have backlinks. Make sure your website has a quick load-time, no technical issues, and ensure you’re linking to authority sites in your content.

To build authority and a stellar online reputation, you should be doing everything in your power to hold your employees to high standards, so that you avoid negative online reviews. And never underestimate the power of backlinking or being original!

4) Don’t Neglect Social Media in Your HVAC SEO Campaign

You may be wondering why you even need to be active on social media? You’re a contractor, so it’s not necessary, right? Wrong.

A successful HVAC SEO campaign should always include a social media component.

Social media is an excellent place to build relationships with your potential customers, and help establish an online presence.

At the very least, create a Twitter account and a business Facebook page. These are both excellent platforms to reach your target customer, and as a bonus: it will also help your search engine rankings.

Not only is social media great for the reasons listed above, it’s also a great way to get your content (blog posts) in front of more people. And if you’re producing excellent quality content, then this will, in turn, create more leads and customers for your company.

Don’t forget to inject keywords into your social media accounts for optimal results!

5)When in Doubt, Turn to the Pros

Let’s face it: SEO is complicated. It’s not exactly something they teach you when you become a contractor.

There are numerous factors that determine your ranking with Google, but one thing is for sure – it’s critical to do SEO correctly.

Keywords, backlinks, and content marketing are just the tip of the iceberg. It’s a lot of information to digest for anybody, especially a business owner who wears many hats and has varying responsibilities.

Final Thoughts

A solid HVAC SEO campaign is crucial to the success of your business.

We both know that slapping an ad in the newspaper and paying for a section in the Yellow Pages just isn’t cutting it anymore. That’s old-school marketing. And we’re in a digital age.

You’re going to have to invest some time, energy, and money to do this right.

To recap:

1. Research and establish your HVAC business’s optimal keywords
2. Focus on content marketing to attract your ideal customer and get more leads
3. Build an online presence that puts your company in a spot of authority, and work on building an excellent rapport with your customers (past and present)
4. Use social media to your advantage
5. Turn to the SEO pros when in doubt

As an HVAC company owner, you’re now expected to have some marketing knowledge.

And, if you don’t, turn to a SEO agency to help you out. We’d love to hear from you!