The Powerful Benefits of LinkedIn Ad Targeting

Back in 2018, LinkedIn had about 500 million members. This is a testament to how LinkedIn is one of the best ways to network.

With LinkedIn, you can either pay to have additional networking features on your profile, or you can choose the free method. Either way, LinkedIn is a powerful networking tool.

This social media site gives you the opportunity to explore new career opportunities, meet others, and build a following. It’s the perfect opportunity to develop your career.

However, what about the LinkedIn ad feature? What about LinkedIn ad targeting?

The question is, should you advertise on LinkedIn? The short answer is yes. Advertising on LinkedIn can offer a lot of benefits, especially if you’re a business.

Here’s a guide on everything you need to know about using LinkedIn ads and how they can help your business.

What Are LinkedIn Ads?

If you’ve ever created Facebook ads, LinkedIn ads work in a similar way. By that I mean they are shown on the newsfeed. Your ads are strategically placed in front of people.

However, before you create any kind of LinkedIn ad, it’s important to figure out which one is best for your business. It’s important to know which one is going to generate the results for your business.

Here’s a brief overview of the different kinds of LinkedIn ads you could be using.

Sponsored Content, Sponsored InMail, and Direct Sponsored Content

There’s a lot of sponsored advertising on LinkedIn.

If you are planning on doing sponsored content, you should know this is when your ad pops up on someone’s news feed. You can create sponsored content that involves different images or a video of your business.

Directly sponsored ads don’t show up on the newsfeed for everyone on LinkedIn, they only show up in front of a direct audience or a targeted audience.

When it comes to sponsored InMail, it’s when your ads show up in someone’s mailbox. It’s a great way to ensure that someone sees your message. However, people can choose to opt-out out of these messages, which is why it’s important that you know who you’re targeting.

Text and Dynamic Ads

Text ads are when your advertisement show up on the right side of the LinkedIn homepage. It’s a great way to write persuasive copy that generates more results

Dynamic ads are when you can target someone directly by name. It can be a more personal ad that tries to get someone to take action on a consultation or something else business-related.

What to Know About LinkedIn Ad Targeting

Now that you are somewhat familiar with LinkedIn ads you should know about familiar with how the targeting works on LinkedIn.

When it comes to targeting on LinkedIn, it’s similar to other social networks. You can target people based on their job, their interest, their age, and where they live. LinkedIn gives you plenty of opportunities to target your market.

You can also choose the audience language.

The more you know about your target audience, the better because LinkedIn provides multiple features that allow you to narrow your target audience.

The Benefits of LinkedIn Ad Targeting

Now that you have some understanding of how LinkedIn ad works including the targeting, it’s important to see the benefit it provides for your business.

After you understand these benefits, you can fully realize how to take control of your opportunity.

You Better Understand Your Audience

One of the hardest things to figure out is who your audience is and what gets them to take action. You want to know what bothers them and your business can help.

With LinkedIn targeting, you have the opportunity to test different variations of your ad to your target market. You can see what works. and what doesn’t work.

More importantly, you can create different variations of your audience and see which audience responds best to your LinkedIn advertisements.

You Build Your Brand

Another benefit of LinkedIn ad targeting is it allows you to build your brand. With LinkedIn advertising, you can promote your brand’s message to a specific market.

You can show people your originality, authenticity, and overall message. You can show people how you can help with your product.

In addition, your brand can also tell a story. You can tell a story about your customer and how it connects with your audience. You want your target market to understand the story that involves them.

How do you tell your brand’s story? With a variety of ads.

LinkedIn gives you another social media platform to expand your networking. It gives you an opportunity to connect with professionals who you can help.

Your ads can tell a story about how you helped professionals overcome an obstacle. For example, if you were a consultant, you could talk about how you helped a client overcome a problem they were having by utilizing your services.

The ultimate purpose is to show people what your brand is. You want to tell them a story with your LinkedIn ads, which is why it’s good to avoid overselling a message.

You Can Create a Variety of Ads

As mentioned earlier, you can create a variety of ads. This is a benefit for your business because you can see what works.

You can create carousel ads to single image ads. You can also do videos. With this variety, you can test and see with your target market.

You can also test different forms of copy and headlines on each ad. Some audiences might respond better to video ads, but that’s why you have that flexibility. You want to A/B test different headlines and different parts of the copy.

Having a variety of ads is an opportunity to see how you can improve your conversion rate and click-through rate.

If you want to see how a variety of these ads specifically work for small business, then check out this blog article.

Have a Better Conversion Rate

Knowing your conversion rate is important because you want to know if your business is wasting money. You want to find out how much you’re paying per customer. You want to know how many leads you bring and how many of them are becoming a paying customer.

LinkedIn ad targeting provides metrics for you to track conversions to the cost per click.

For example, when you create ads on LinkedIn, you’ll be able to see how much you’ve spent and what your cost per result is. You’ll also be able to track impressions, cost per lead, as well as other metrics.

These metrics will help you figure out if you need to change something in your ad copy or in your audience. You should also look at industry standards when it comes to advertising in a specific niche.

However, LinkedIn advertising will often give you a higher conversion rate than other social media platforms because it gives you better targeting. You can target professionals, which is explained in the next section.

Target Professional Profiles

Although you can better target your audience with LinkedIn ads, you have the opportunity to also directly target professional profiles.

For example, here’s a list of how you can target someone:

– Location

– Industry

– Degree

– Job title

– Interests

These are just some areas of how you can target someone on LinkedIn that is not available on other social media platforms. In addition, being able to target someone specifically with that list is perfect on LinkedIn because it’s a professional networking site.

This narrow targeting allows you to find your specific market so you can achieve the results you want. It allows you to find improve your conversion instead of targeting a broader group.

This is why it’s more important than ever that you know beforehand who you’re targeting. You want to know everything about them, their job, and their problems.

The more you know about your target market, the more likely you can achieve the results you want on LinkedIn. The vaguer your audience and your ads are, the more likely the chance is that someone will see it and won’t know if you can help them.

Direct Messages

Another benefit of LinkedIn ads is that you can do direct messages. Although this was mentioned briefly before, it’s important to take a deeper dive into this specific method of delivering ads.

Direct messages on LinkedIn are different from other social media platforms because you can send messages directly to someone’s inbox. It’s a great way to send a personalized message.

However, as mentioned before, people can opt-out of your messages. They can choose to never see your ads again. That’s why you have to craft a personal message that doesn’t try to be over the top.

You don’t want to sound like a salesperson.

You want to sound like a person who’s not obtrusive, but rather someone who can help. That’s why it’s important to spend time on writing the copy that invites someone for a conversation rather than telling them to buy something.

If you want to learn more about how to engage with your target market, especially when it comes to engagement marketing, check out this article.

Flexible Budget

Lastly, the final benefit that you should know about LinkedIn is how much to spend on your ads.

You should be spending a minimum of $10 per campaign. If you want to see results, you will need to spend more to see what is working and what isn’t working.

You can set a daily budget and a campaign budget, so it doesn’t exceed your threshold. You can also set a limit on each bid.

However, this might not give you an idea of how much to spend in total. You can actually spend as much as you want on LinkedIn ads. However, it’s important to remember a couple of things.

You need to remember the minimum ad spend and you should also keep in mind the results you’re getting. That’s why you want to measure KPIs. Check out this blog article for more insight into KPIs.

You don’t want to spend hundreds to thousands of dollars on LinkedIn ads if you’re not getting any results. That’s why it’s important to tweak your ads to enhance your results. When you are getting the desired results, you can’t then increase your ad spend to get more positive results.

Are LinkedIn Ads Worth It?

You might be wondering if LinkedIn ads are worth when it compares to other platforms.

The truth is LinkedIn ads are absolutely worth it because they allow you to target people like no other platform. LinkedIn is one of the best platforms to target your market in different professions.

You can also send direct messages to people in a profession. This is unlike most other social networks. LinkedIn gives you the opportunity to directly communicate with someone.

Overall, with advanced ad targeting, LinkedIn ads make it worth it when it comes to creating ads that target your market.

Now You Know Everything About LinkedIn Ad Targeting

Now you know everything there is to about LinkedIn ad targeting that can make your business successful. You know the basics of LinkedIn ads and how they can benefit your business. You know how ads can improve your conversion rate and help you target a specific audience.

In addition, these are just some of the benefits of LinkedIn ads. There may be more benefits depending on our business and how you set up targeting. If done correctly, you can create LinkedIn ads that boost your business more than ever.

If you want to talk about digital marketing strategies or LinkedIn ads, you can contact us here.