SEO is incredibly rewarding, but it’s also complex. That’s why we’ve put together this SEO seminar for the “lazy marketer” with 5 actionable tips to use today.
“Work smarter, not harder.”
This advice should not be taken to mean that smart work is not also hard work. Here’s another axiom you might want to bear in mind every time you here the first one:
“If it was easy, everyone would be doing it.”
We have learned to be suspicious when someone tries to sell us on a get rich quick scheme. We need to apply the same skepticism when we get an SEO deal that is too good to be true.
Any profession where experts have to get specialized information from formal education programs will probably not lend itself to 5 easy tips. So, be prepared to do a little more work than consuming an SEO seminar for lazy marketers.
That said, if you were really that lazy, you wouldn’t still be in business. And if you didn’t know that SEO was challenging, you wouldn’t be reading this.
So rather than being a lazy marketer, you are someone looking for ways to work smarter for better results. You never want to work harder than you have to.
This 5-tip seminar will not only give you some new things to think about but also show that you already have most of what you need. You may just need to view it in a different light.
In your zeal to appear at the top of every search results page, you may have gone a little too far at times. Don’t feel bad. It happens to everyone.
The most likely result of abusing the system is to get delisted by Google for a time. There are many such ploys. Among them are the following:
All of these tactics are cynical ways of gaming the system. Thinking they are saving themselves work, those who engage in such practices are really working way too hard.
Shortcuts are a lot like lies: You need more and more of them to just break even. Pretty soon you have taken so many shortcuts, you are working a lot harder than if you had just taken the prescribed rout.
Stop gaming the system and start working your business. Google rewards good sites that are relevant to search queries. Focus less on Google’s business and more on why yours is a winning strategy.
What do you do if you want to get better search results but your content isn’t very good? Don’t try to fix your search results. Fix your content. That’s because, after all these years, content is still king.
One of those aforementioned shortcuts is duplicate content. Look, I get it: Not everyone is a writer. It takes skill and a certain kind of madness. Even if you have those two things, you might not have the necessary time to put into crafting quality content.
Most business people are not writers. They may easily be lured by the shortcut of small amounts of writing followed by a lot of copying and pasting, especially over several properties.
It is also highly understandable why some would settle for posts of 200 words or less that include a lot of keywords for which people search.
If your site already has content, don’t try to produce more of the same for the sake of volume. Rather, improve the content you already have. It is less important that you write a blog post every day than it is for you to write quality content.
It is easier to write good content once a week, than bad content every day. It is also more productive.
If your website is not accessible by all kinds of people with all kinds of disabilities on all kinds of devices, there is a good chance you are working too hard. On the web, accessibility is usually not something you have to build in. Rather, you have to stay out of its way.
Consider this: The easiest kind of website you can make is a site with nothing on it but plain text. Not only is it the easiest, it is also the most accessible. With plain text, you can:
Systems like MacOS and iOS have accessibility built in so that most of these things are available even with complex sites.
What gets in the way are concerns like advertising, DRM, and user tracking. These hinder accessibility.
Google is not only interested in penalizing you for being inaccessible (which they will), but al in providing resources to help you make your sites more accessible and compliant with WC3.
It became official in 2015: More mobile searches surpassed desktop searches at Google for the first time.
If you want people to find your site and get the most out of it, make it mobile. It takes more work to mobilize a site designed for the desktop than to make a mobile-first site usable on the desktop.
There are mobile responsive tools that are a part of any site builder worth considering. There are very good reasons to design for the small screen. Among the best reason is that Google now penalizes sites for not being mobile.
A site not optimized for mobile might not get you delisted. But it can get your results buried. The majority of people are looking for your site on a mobile device. The easiest thing to do is give them exactly what they want.
You may be the best HVAC tech, chiropractor, lawyer, dentist, mover, real estate agent, or candlestick maker the world has ever known.
In fact, if you are the best in your field, you probably don’t have time to also master SEO. That is a whole other profession. So if you are too overwhelmed by all this, why not hire a whole other professional to do it for you.
Work with someone who already knows how to cut costs and get traffic. If you do prefer to do it yourself, don’t try to game the system. Improve content, accessibility, and mobility. And when you are ready to take it to the next level, our certified digital marketing professionals are standing by.
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