Facebook has over 186 billion monthly active users. The takeaway? If you’re not optimizing your content for Facebook or sharing your content on your company’s Facebook page, you’re overlooking one of the most crucial marketing basics.
Even if you’re maintaining your company’s Facebook page, change happens fast – are you keeping up with us? Check out our list of Marketing Basics for Facebook just to make sure.
Globally, people spend a minimum of 20 minutes a day on Facebook. In the United States, those numbers are even higher.
While people are always going to be scrolling through photos or reading a quick status update, they’re also interested in watching videos.
Video marketing on Facebook means you have the opportunity to access your market when it’s already on a break from work, meaning that they aren’t facing many distractions.
Plus, you’ll be able to explain the individual features of your products and/or services on a much deeper level than you could in a quick email blast or blog post.
People are much more likely to watch a video until the end than they are to finish an article (Don’t believe us? Just examine your own habits for confirmation).
Finally, videos are highly shareable, which means that your target audience is actually performing your marketing basics – the acts of sharing your video with others – for you.
How’s that for efficiency?
Facebook has finally answered the calls of its businesses and added a call to action (CTA) option to your Facebook business page.
What does this mean? Your CTA will take up a prime location on your bottom-right hand corner (AKA, where people are scrolling) so people on your Facebook page can easily contact your company, click on a sale, or learn more.
We love this — Facebook allows you to upload your company’s email subscriber lists to your business’ Facebook page.
Now, not only will you be able to contact your potential and current customers across multiple platforms, but you’ll also be able to run engagement campaigns, more easily measure traffic to your page, and of course, get a valuable look inside the everyday lives of your target market.
Interacting with your customers on social media is one of the biggest marketing basics – and it’s also one of the most effective strategies to increase your sales.
Make sure you’re asking for feedback, reading Facebook reviews, and replying in the comments.
You wouldn’t ignore a call from your customer on your company’s voicemail. These days, replying to Facebook messages containing inquiries or even complaints from customers online is just as crucial.
Not answering queries sent by your market isn’t just rude, it’s a great way to ensure you’re losing business.
Plus, remember that Facebook displays how often you reply to messages and even how long it takes you to respond. Think of this as a part of your customer services – one of the most important marketing basics both on and offline.
Another one of your marketing basics on Facebook: Make sure that people know about your business’s page on the social media platform.
While certain visitors may be loyal visitors to your blog, they might have no idea you also have a Facebook page where they can access more of your content and connect with you in another way.
To make sure everyone is aware of your Facebook page, embed ‘follow’ buttons on the navigation of your website, put them at the bottom of your e-newsetters, and even embed links to them in content.
The best part? This goes both ways – you can advertise your Facebook on your blog, and your company blog posts on your Facebook!
While pre-recorded, product and service-centric videos are important, taking advantage of Facebook Live is another one of our social media marketing basics.
Why? Because it gives your target market a chance to get a peek into what “daily life” is like at your company. It’s a form of transparency that gets customers to trust you and proves that your company doesn’t have anything to hide.
Consider doing a company Q&A where you answer questions pitched to you online as you receive them, giving a quick office tour, interviewing your staff, or just hosting an impromptu webinar.
The possibilities are endless, and this shows you’re a company that’s not afraid to have a little fun.
Sure, you love getting new customers from a first-time visitor to your company’s website or Facebook page, but what about reconnecting with those that have already visited your website, whether or not their time there lead to a sale?
If you install the tracking pixel on your website, those that visited it will begin to see ads for your company as they scroll through their newsfeeds.
Retargeting is one of those marketing basics that’s often overlooked, even by established companies – and it’s a huge loss for those that miss out on it.
We hope you’ve learned how you can optimize your content for Facebook, and how to make your Facebook page really work for your business by implementing the strategies suggested on this list.
Keep in mind that Facebook, and social media platforms in general, are only part of your overall digital marketing plan.
Need help setting up the rest of it in a way that’s guaranteed to blow your competition out of the water?
Reach out and get in touch with us to learn more about our services, past experience, and what we can plan for your brand.
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