Refining Your Backlink Strategy: A Focus on Quality

Did you know that, if a website links back to your website, this demonstrates to Google’s search algorithms that the…

Implementing Strategy: Marketing Ops

Around 90 percent of marketers found content marketing to be effective in their companies. It highlights the value of not only content…

How to Increase Growth with A/B Testing

One of the key elements of a successful marketing plan is being able to adjust. You need to be able to figure…

How to Conduct a Marketing SWOT Analysis

According to the 2018 Demand Generation Benchmark Survey, 61% of marketers ranked being able to measure and analyze their business’s marketing impact…

Strategize for the Future: Consumer Trends Shaping 2021

It’s always hard trying to strategize for the future. Due to the turbulence of 2020, consumer trends have changed. 2021…

What to Do When Your Facebook Ad Account Gets Shutdown Due to AI

Did you know Facebook has created special models to test for (and shut down) fake accounts? The TIES model, one of many…

What Exactly is the Difference Between Marketing and Advertising?

The estimated amount spent on advertising and marketing is nearly $400 billion. A lot of businesses see the benefit of advertising…

This is How to Get More Subscribers on YouTube

YouTube is the second largest search engine on the Internet, coming in just after Google as the most-used platform for user queries.…

Ten Types of Digital Marketing

It's estimated that digital marketing spending could reach as much as $375 billion by 2021 worldwide. With companies buying into this online…

SEO vs PPC: The Key Differences Explained

A proper digital marketing strategy involves many aspects, including search engine optimization, pay per click advertising, review management, social media…