Use YouTube Ads as Part of Your Digital Marketing Plan

Advertising - it is and continues to be the top way to generate leads and boost revenue. But the way…

How to Effectively Use Snapchat for Business

Even the savviest digital marketing professionals can learn a thing or 2 when it comes to using Snapchat for business.…

Everything You Need to Know About Video Advertising

Over half a billion people are watching videos on Facebook every single day. That's only one social network -- if…

How to Create and Grow a Healthy LinkedIn Group

Did you know that there are now more than half a billion users on LinkedIn? That's right - and there's…

How to Successfully Expand Your Content Outreach

Did you know consumers are 60% more likely to seek out products after reading a brand's content? Studies also show…

How (and Why) to Perform a Content Analysis

Unlike other market research, content analysis is more qualitative and less quantitative. This means that marketers are hardly looking to…

10 Tips For Better Mobile Marketing Campaigns

If you want to expand your influence, increase your conversion rate, and grow your brand, you know that mobile marketing…

A Closer Look At Augmented Reality Marketing

Imagine delivering a marketing strategy in real time. Customers and clients get to experience your product or service as it…

Taking Offline Data Online With Facebook Ad Targeting

Imagine walking into a physical storefront and buying a scarf. Not too far-fetched, right? Now, imagine hopping online a few…

Review of Past Major Google Algorithm Updates

When you begin using online marketing for your business, talk of Google algorithm updates becomes the norm. But why is…