How to Announce Rebranding Without Isolating Your Current Audience

Rebranding can come at many different points in a business' timeline, but it does inevitably come. Sometimes, you might feel…

An E-Commerce Guide to Marketing on Instagram

It's estimated thatĀ 28% of Internet usersĀ are on Instagram. That makes the image-share platform a better marketing tool than most social…

Your Guide to Custom Intent Audiences

  Custom intent audiences are the latest PPC tool available from Google, and they are game-changing. The change primarily shifts…

What Are 2018's Top Ecommerce Trends?

One thing is for sure, in 2018, the retail apocalypse continues. Mall traffic is maintaining a steady decline as consumers…

Top 30 Questions to Ask Before You Hire a PPC Specialist

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO). However, many have found success…

Microtargeting: Marketing to a Niche Audience

  Have you ever had that eerie moment where you've sat at the dinner table and you're talking about having…

How to Create Effective Landing Pages

Your landing page is one of the first impressions visitors to your website gets of your company, making it a…

20 Proven Ways to Increase Blog Traffic

Pretty much everyone and their Great Aunt Sally has a blog these days. After all, blogging is a great hobby.…

PR Trends to Jump On in 2018

What's new in the world of PR? Get to know the PR trends that will dominate 2018 and get to…

Paid Ads: Why Yours Are Failing & What to Do About It

You've been tweaking and tweaking your ads just to see the needle move, but it's just not working. Here's why…