A Beginner’s Guide to Retargeting Pixels

Growing your customer base and increasing traffic to your website requires a certain kind of competence in marketing.  Marketing is…

YouTube Tips: How to Get More Views Today

If you're a creator, a brand, or anyone with a message, you can use YouTube to get eyes on your…

Landing Page Tester: What is a Split Test and How Does it Run?

With all of today's modern tools and communication channels, running a successful marketing campaign can require more analytical skills than…

Twelve Tips for Using LinkedIn Ads for Small Businesses

There are over 500 million total LinkedIn users worldwide. Whether your business is B2B or B2C, marketing on LinkedIn can help increase…

Thirteen Google My Business Benefits and Why You’ll Want to Incorporate Them

Did you know that of the over 30 million businesses in America, only 44% of them have claimed their Google My Business…

PPC Strategies: The Top Thirteen PPC Trends Moving Forward

The digital marketing landscape adapts to the users’ internet habits, and trends change each year. At one time Fortnite was…

How to Record Instagram Live and Make Videos That Convert

82% of consumers prefer live stream content to other social media content. Initially, Facebook capitalized on the demand for this form of…

Discovery Ads: What They Are and How to Use Them

The future of advertising is here. After months of suspense, Google announced during its Google Ads Innovation keynote speech in…

Dedicated IPs vs. Shared IPs: Everything Marketers Need to Know

As a marketer, you may have heard talk about how to use IPs. As you get into some of the…

Traditional vs. Digital Marketing: Tips for Using Them Together

No one wants to consider the possibility of their startup doing poorly, but the sad fact is that about 20% of…