The email marketing industry is expected to grow by 138% by 2027. Email marketing is popular because it allows companies to directly connect with prospective and existing customers. Have you ever wondered how you can improve your email marketing to increase the number of subscribers and boost your engagement? Did you know that it’s possible […]
Category: <span>by Jason Hall</span>
Over 60% of marketers say the top challenges they face include driving traffic and generating leads. In fact, between 40 to 70% of leads aren’t ready to make a purchase. About 80% of new leads never become sales. Applying the latest digital marketing trends could help you generate traffic, leads, and conversions. Then, you can boost […]
Over 90% of online experiences begin with an online search. In fact, search engines drive 300% more traffic than social media. About 60% of users click on one of the top three results. If your site doesn’t appear at the top of a search engine results page (SERPs), consumers might not find your website online. […]
You’ve put a lot of time into cultivating the right digital presence for your business. There’s been plenty of money put into your PPC budget, you dedicate a certain amount of hours to social media every week, and your website gets plenty of attention from the dev team. A lot of things need to come […]
Digital marketing relies on consistent effort, some money, and a lot of insights. In fact, big companies often spend between 5% and 10% of their revenue on market research. Well, you can benefit from the same insights without having to break the bank, and even get insights into your own performance in the market. Let’s […]
TikTok is one of the most popular and fastest-growing social media platforms out there. With the recently announced TikTok Shopify tab, it’s about to become even more powerful for businesses. You can’t have spent much time in the digital media marketing space without hearing about TikTok. It took the world by storm a few years ago after being […]
The Google algorithm is something that holds a lot of influence on the way we live our lives. As users, we depend on the algorithm to provide us with relevant information. Without it, we might not have any ability to navigate the web. As business owners, we seek to find our place in the Google […]
Google recently announced that it would no longer be using safe browsing status as a ranking category. They are making this change to more accurately measure the quality of web pages on Google search results pages and provide users with the most relevant content for their specific query. This is great news, but it doesn’t […]
We’ve all imagined that moment when customers come rushing through our (virtual) door to snap up that Black Friday deal we conjured up during a marketing brainstorming session. While Black Friday might tempt you as the perfect opportunity to boost sales, even the best offer can fall flat if you don’t get your promotion spot […]
In a recent review, 41% of businesses said they felt link-building was the most challenging SEO technique for their brand to master. If you’re struggling with your own link-building efforts, you’re in good company. However, this process doesn’t have to be nearly as challenging as it comes across. You see, the reason why so many […]