Some of the most advanced computers ever created aren’t sitting in government laboratories. They’re in our pockets, our purses, and our backpacks. Mobile phones are now such a universal part of daily life that most people couldn’t imagine living without them. For many, mobile phones aren’t just a convenience. They make the internet accessible. Mobile […]
Category: <span>by Jason Hall</span>
SEO can seem complicated, but it gets easier as you learn more about it. The truth is that the abundance of technical terms and the effort required make it all seem more complex than it is. This much is still true in technical SEO, where we tackle the technical aspects of a website to improve […]
Once Johannes Gutenberg invented the printing press, the concept of marketing was born. By the 18th century, magazines came into being. Poster advertisements and billboards soon followed. Then there was telemarketing, as well as radio and television ads. Digital marketing rolled over and took its first crawl by the 1990s. Within two decades, the industry rapidly expanded […]
Did you see the world of PPC marketing shake in 2018? How about how Google processes over 40,000 searches a second? These facts alone prove the value of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns for your business. Google updated their algorithms a total of 12 times over eight months, with 9 being landscape changing updates. Mobile-First […]
You know what’s almost better than paid time off? The answer is paid travel, like going to digital marketing conferences for example. Not only do you get to see a new part of the world, but you can write off your expenses on your taxes. Still, if your work doesn’t pay you to go, they […]
Are you doing everything you can to boost your brand’s image? What do customers think about your business? Public relations are an integral part of your growth. When people don’t believe you’re credible or trustworthy, they won’t become your customers. If you haven’t paid much attention to public relations so far, it’s time to start […]
If you’ve already grown your following, defined and built your brand, and invested in content, it may be time to take the next step. Advertising can be tricky on social media for a number of reasons. The first is timing. Companies either branch out into ad spend too early or too late. First order of […]
Page load time has never been more important. Users increasingly abandon websites with each passing second a page takes to load. This is as true of Shopify stores as any other website. Shopify stores are on the rise. The total revenue of Shopify stores rose to $151.7 million for the second quarter of 2017. This […]
Customer service is definitely not what it used to be. Thanks to the interconnected world we live in, businesses are able to right their wrongs, and please their customers better and faster than ever before. This goes for everything from fixing shipment issues, to unexpected travel changes, as well as correcting wrong sizes, or gadget glitches. […]
Are you ready for your live shot? If live streaming isn’t a part of your brand’s content marketing strategy, you are missing out of one of the most powerful ways to reach and interact with your audience. Audiences are bombarded with content every day. While you may already be using standard video content, live video […]