If you’ve ever wondered how Google makes money, the answer is through ads. Google AdWords came online just two years after the search engine made its debut. Fast-forward a couple decades, and Google saw its ad revenue rise by 20 percent in the last quarter of 2018. It raked in a whopping $32.6 billion in ad […]
Category: <span>by Jason Hall</span>
A whopping 78% of local mobile searches lead to an in-store purchase. It’s hard to ask for better buyer intent. This is just one reason why small businesses are making the smart move and opting for local SEO. When you go local, your only competitors are other businesses operating in the same region. It’s an excellent way to avoid the […]
For many webmasters, the technical side of SEO is one of the most dreaded digital activities. You can’t really be blamed you if you feel the same way. However, ignoring it poses a risky proposition. Take the example of 301 redirects. They may seem like a minor issue but can have a profound impact on […]
70 to 80% of consumers research a business online before visiting the store or making a purchase. Of those, 50% will find your website through a search engine. If your website design is an unappealing mess, however, 38% of consumers will leave your site. Understanding these stats is essential to gaining insight into how user experience […]
If you’re hitting your head against a wall because you feel as if you’ve done everything to get your website on Google’s front page, we are here to tell you that it’s not as hard as you’re making it. With the right tools and applications, you can easily see where your website is failing and […]
Did you know that the total open rate for emails in North America is around 30 percent? Email marketing is far from dead, despite many people’s predictions to the contrary. Of course, an average is only that, an average. That means there are campaigns that perform much better. There are also email campaigns that perform much worse […]
Is customer acquisition at the top of your company’s game plan? If so, you’re not alone. It remains the number one concern for many agencies and organizations, and yet so many lack a solid strategy. Even among those that do have a plan in place, 44 percent focus solely on acquisition, and only 18 percent on retention. What’s more, only 40 […]
Looking to increase your business’ reach? Marketing matters now more than ever because of how big the business world is. Consumers will have advertisements blasted on their faces no matter where they are. Businesses can even reach them on their phones through push notifications thanks to the Internet. With over 30 million businesses in the United States to […]
In the digital marketing world, influencer outreach is proving to be an increasingly popular and lucrative form of advertising. With all the different advertising out there, it’s hard to know which to choose. Marketers are placing a high price on the value of real online influence. According to Neilsen Catalina Solutions, the return on investment or ROI […]
Video marketing has taken off and grown in popularity over the past few years. It is hard to find a content marketing strategy that does not include some type of video infusion. Social media platforms like Facebook and Instagram have popularized the trend with their live features. Before they jumped into the game, Twitter offered Periscope which […]